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50-Point Website SEO Audit · LearnSpace
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50-Point Website SEO Audit

Курс от Alex Genadinik
Уровень не указан≈ 4.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Learn to perform an SEO audit with my comprehensive 50-point checklist. You will be able to not only identify problems on your site, but I'll show you how to fix them on your own. My goal is for you to be able to find and fix SEO problems on your site. You will only need to hire freelancers to do the intermediate to advanced technical work that is beyond SEO. Sometimes you will encounter SEO issues that can be fixed by a software engineer or a network engineer. In those cases, I recommend that you hire a freelancer. But in most cases, I show you how to fix the SEO problems on your own. AFTER THE SEO AUDIT, YOU WILL HAVE: After performing the SEO audit, you'll have a list of improvements and an ability to implement: Making your site mobile Improving site load speed Content quality Optimal content strategy with full site crawling, indexing, and ranking potential SELL SEO AUDIT SERVICES AS A FREELANCER OR AGENCY SERVICE SEO audits are a popular service to provide. After this course, you'll be able to impress potential clients that you will give them an impressive and comprehensive site audit with many actionable items they can implement. After that, you will be able to implement most of those action items and make more revenue from that. SEO AUDIT BETTER THAN FREELANCERS CAN DO FOR YOU There are many freelancers who offer to do an SEO audit. But they won't do an SEO audit as thorough as the SEO audit you can do by following this course. The 50-point SEO audit in this course is one of the most thorough you'll see. HOW I WOULD RECOMMEND APPROACHING THIS COURSE I would recommend to first perform an SEO audit on your own website so you can see the nuances of performing every check and fixing every problem you have. After you perform the SEO audit on your own website, I'd recommend selling an SEO audit service on freelancing websites so you can gain more experience in this field. If you don't have a website, I'd recommend creating your own small business website so you can practice all the skills you'll gain from this course. As you gain more experience creating SEO audits, you can charge higher prices and position your business less as a freelancer, and more as an agency. USE THE GOOGLE SEARCH CONSOLE The Google Search Console (formerly known as Webmaster Tools) is free. It gives you information about your site indexing, crawling, and ranking of many of your pages for various keywords. We use the Google Search Console extensively in this course. It is a very helpful tool during an SEO audit. SEO AUDIT SKILLS YOU WILL LEARN: What an SEO audit is How to perform an SEO audit You’ll discover the 4 parts that make up every SEO audit Website speed SEO audit Common technical SEO problems a websites can face On-page SEO audit Internal link structure and navigation audit I'll show you how to audit a websites URLs and find any 404 pages SEO audit for page titles and meta descriptions SEO audit for duplicate content Thin content SEO audit SEO audit to find broken links on your website RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in your future! Enroll today, perform your own SEO audit, and find ways to rank your website higher. Or make money by performing SEO audits for clients.

Навыки, которые вы освоите

Search Engine OptimizationWeb AnalyticsContent OptimizationPerformance TuningPerformance MetricDigital Marketing ToolsKeyword ResearchWeb Analytics and SEOContent StrategyAuditingFrontend Performance

Программа курса

13 модулей · 57 учебных материалов

01SEO audit course introduction and warm welcome3 материалов
SEO audit course Introduction and warm welcomeВидеоSEO audit templateВидеоAudit checklistЧтение
02Site crawling, indexing, accessibility, technical analysis7 материалов

Учитесь у экспертов

Alex Genadinik

Преподаватель курса

50-Point Website SEO Audit
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Обучение на Coursera

≈ 4.6 ч

13 модулей

Язык: Английский

Часть программы вашего университета
Section introduction - making sure there are no problemsВидео
Disclaimer to this section in case you don't have a websiteВидео
Google Search Console, formerly known as the Google Webmaster ToolВидео
Checking for site accessibility by creating your sitemap.xml for SEOВидео
User experience section of Google Search ConsoleВидео
Broken link check SEO auditВидео
Website uptime checkВидео
03Checking duplicate or bad content in your SEO audit2 материалов
Ways of dealing with thin or bad content and what's really duplicateВидеоFinding pages to improve or delete by using the Google Search ConsoleВидео
04Domain level factors4 материалов
SEO audit of domain level factors - section introductionВидеоDoes site age matter for SEO?ВидеоWhat is page rank, domain authority, and do they matter?ВидеоPage optimization prioritization strategyВидео
05URL structure3 материалов
Do keywords in domain or exact-match domains matter for SEO?Видеоhttps instead of http - security auditВидеоURL folder and page names structures for SEOВидео
06Checking mobile friendliness during the SEO audit3 материалов
On page SEO audit section introductionВидеоIntroduction to mobile friendly websites for SEOВидеоUsing the Google mobile friendliness check toolВидео
07Page quality audit5 материалов
Good grammar on each page, well-writtenВидеоSet the meta title and description on your page for SEO with HTMLВидеоHow to set up the Yoast plugin for SEOВидеоContent quality and cornerstone SEO pages and rich media on your pagesВидеоImage title and ALT tag for SEOВидео
08Site load speed7 материалов
Site speed section introduction and how it impacts SEOВидеоCritical Rendering Path and how it impacts page elements, load speed and SEOВидеоCase study and immediate results of taking out unused CSS from a pageВидеоThree free site speed analysis toolsВидеоCase study of reducing image size issuesВидеоCase study of getting rid of JavaScript to speed up the siteВидеоFurther reducing image size to improve your site speed SEOВидео
09CSS and JavaScript Minification5 материалов
"Minifying" CSS, html and JavaScript file sizesВидеоEnabling compression to improve your site speed SEOВидеоCaching plugins for WordPress to improve your site speed SEOВидеоAnother website speed plugin to speed up WordPress even moreВидеоResult in traffic weeks after optimizing my site speed to a 90+ scoreВидео
10Using PageSpeedInsights to improve site speed4 материалов
Removing unused CSS and JavaScript to improve your site speed SEOВидеоUnused CSS in a WordPress templateВидеоJavaScript defer and async tagsВидеоExperiment of removing Google AdsВидео
11Local Google SEO1 материалов
Which businesses are local and examining the local SEO result template for auditВидео
12Extras to look into during your SEO audit2 материалов
Point 51: Bounce rates and SEOВидеоArtificial Intelligence and ChatGPT for on-page SEO and content creationВидео
13Unmiss SEO-audit tool11 материалов
Section introductionВидеоSEO audit and analysis with Unmiss for the entire websiteВидеоArticle writer and re-writer tool, and blog image creatorВидеоHeadline analysis toolВидеоUsing AI to improve your metas and headlines right from the reportsВидеоWorking with freelancers or teams, and a few additional useful featuresВидеоUsing reports and documents to keep things organized if you have many clientsВидеоPricingВидеоContent editorВидеоChrome extension ВидеоCourse testЗадание