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Search Engine Optimization Course · LearnSpace
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Search Engine Optimization Course

Курс от LearnKartS
Начальный≈ 23.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

What if your website appeared on the first page of Google — every single time? This SEO Course gives you the insider playbook to make that happen. This isn’t just another SEO marketing course — it’s your step-by-step roadmap to mastering how search engines think, what audiences search for, and how to turn clicks into loyal customers. From building your SEO foundations to mastering keyword research, technical setup, and advanced link-building, you’ll learn exactly how to outrank your competitors and grow organically — without spending on ads. Explore on-page and off-page SEO, site audits, Google Analytics, and cutting-edge tools like SEMrush and Moz. Discover how to boost site speed, improve user experience, and adapt to every Google update with confidence. Whether you’re an entrepreneur, marketer, freelancer, or blogger — this course empowers you to dominate search results and drive real business growth. Enroll now and start ranking where it matters most — at the top of search engines.

Навыки, которые вы освоите

Content OptimizationDigital Marketing ToolsAuditingDigital Media StrategyMarketing AnalyticsMarketingMarketing StrategiesBlogs

Программа курса

6 модулей · 219 учебных материалов

01Mastering the Foundations of SEO 47 материалов

SEO The Basics

Course IntroductionВидеоWhat is SEO And why is it important?ВидеоDebunking SEO MythsВидео2 elements that make up an SEO Campaign - Onpage/Offpage SEOВидео

Учитесь у экспертов

LearnKartS

Преподаватель курса

Tanmoy Kumar Das

Преподаватель курса

Search Engine Optimization Course
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 23.5 ч

6 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Checkpoint QuizЗадание
Proficiency QuizЗадание

Create Your Site

Need For A WebsiteВидеоTechnical TermsВидеоBasic RequirementsВидеоEssential Pages NeededВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Keyword Research

What is a Keyword + Understanding The Intent Behind ItВидеоShort Tail Vs Long Tail KeywordsВидеоHow to access the Google Keyword Planner toolВидеоHow to find out what keywords your website already appears for - SEMRushВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Keyword Research & Validation Essentials

How to determine keyword difficulty - MozbarВидеоHow to find all the keywords your competitors rank for - SEMRushВидеоHow to use Google Auto Suggest to come up with keyword ideas + Keywordtools.ioВидеоThe importance of keeping your keywords orgranised - Remove irrelevant, duplicate keywordsВидеоHow to validate your keywords using Google TrendsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

SEMRush Introduction

SEMRush IntroductionВидеоSEO Toolkit OverviewВидеоSEO Dashboard OverviewВидеоDomain OverviewВидеоOrganic ResearchВидеоKeyword OverviewВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

SEMrush Research & Site Audit Tools

Keyword Magic ToolВидеоBacklink AnalyticsВидеоBacklink AuditВидеоSite AuditВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

SEMrush Content & On-Page Optimization Tools

On Page SEO CheckerВидеоSEO Writing AssistantВидеоTopic ResearchВидеоHow to Sign up for SemrushВидеоSEO Foundations & Tools: Keyword Research, On-Page/Off-Page SEO, and SEMrush EssentialsDIALOGUECheckpoint QuizЗаданиеProficiency QuizЗаданиеApplying SEO Foundations and Tools to Optimize Website VisibilityDIALOGUE
02SEO Content, SEO Strategies and Optimization Techniques 56 материалов

Content Creation

Importance of Content in SEOВидеоContent Generation Ideas - Review The CompetitionВидеоContent Generation Ideas - SEMRushВидеоContent Generation Ideas - Industry Related BlogsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Content Quality & SEO Best Practices

What to Avoid When Creating ContentВидеоImportance of Fresh Content in SEOВидеоHow long should your content be?ВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Onpage SEO

What is Onpage SEO?ВидеоThe 3 Kings Every Website HasВидеоOptimizing For The First KingВидеоOptimizing For The Second KingВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

On-Page SEO for Media & Site Structure

Optimizing For The Third KingВидеоImage ALT Tag For SEOВидеоWhat is Internal Linking + How To Add Internal Links On Your WebsiteВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Offpage SEO

What is a Backlink and Why are they importantВидеоWhat is Anchor Text & Why Does it play a crucial role in Link BuildingВидеоWhat Anchor types does your website need?ВидеоWhat pages should you build backlinks to?ВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Backlink Fundamentals & Quality Analysis

Dofollow VS Nofollow links + Real-Time Walk Through ShowingВидеоHow To find Out What Backlinks Your Website Already HasВидеоHow to Determine What makes a good BacklinkВидеоA Theoretical Framework on BacklinksВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Link Building Strategies & Real-World Tactics

Link Building Strategy 1 - Guest PostingВидеоLink Building Strategy 2 - Steal Your Competitors BacklinksВидеоLink Building Strategy 3 - ForumsВидеоLink Building Strategy 4 - Resource PagesВидеоLink Building Strategy 5 - Broken LinksВидеоCheckpoint QuizЗадание

Advanced Link Building Techniques

Link Building Strategy 6 - Skyscraper TechniqueВидеоLink Building Strategy 7 - Reverse Image SearchВидеоLink Building Strategy 8 - Relevant Blog commentingВидеоLink Building Strategy 9 - Social ProfilesВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Technical SEO

HTTP Vs HTTPSВидеоHow To Setup Google Search ConsoleВидеоHow To Set Up A Google Analytics Account & Install The CodeВидеоWhat Is Duplicate Content & How To Check Your Website For ItВидеоWhat Is A 404 Page And How To Find Them On Your WebsiteВидеоSEO Content, On-Page Optimization & Link-Building StrategiesDIALOGUE
03Optimizing Website Performance and User Experience 20 материалов

Speeding Up Your Wordpress Website

The Correlation Between Site Speed And RankingsВидеоHow To Test Your Websites Page SpeedВидеоWeb Hosting And ServersВидеоHow to Speed Up Your Wordpress WebsiteВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

User Experience

What Is User Experience (UX) & How To Improve Your Website's USВидеоUser Metrics That Can Affect Your Rankings - Organic CTR - Part 1ВидеоUser Metrics That Can Affect Your Rankings - Dwell Time - Part 2ВидеоUser Metrics That Can Affect Your Rankings - Bounce Rate - Part 3ВидеоWhat Is Negative SEO And How To Identify ItВидеоCheckpoint QuizЗадание

Google Algorithms To Be Aware Of

Google PandaВидеоGoogle PenguinВидеоGoogle HummingbirdВидеоSEO Performance, User Experience, and Algorithm UpdatesDIALOGUECheckpoint QuizЗаданиеProficiency QuizЗаданиеOptimizing SEO Performance Considering Google Algorithm Updates
04Tracking, Auditing, and Advancing Your SEO Strategy 30 материалов

Measuring Your Progress

How To Keep Track Of All Your BacklinksВидеоHow Long Does It Take To See ResultsВидеоThe 3 Biggest Culprits That Prevent Your Website From RankingВидеоHow To Find Out How Much Traffic Your Website GetsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Website Analytics & Conversion Insights

How To Find Out What Country Your Traffic Is Coming FromВидеоHow To Find Out What Pages Are The Most Popular On Your WebsiteВидеоEvents And ConversionsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Levelling Up Your SEO Knowledge

Topical RelevancyВидеоTiered Link BuildingВидеоGoogle AI & Machine LearningВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Introduction To Manual SEO Audits

What Is an SEO Audit + How Google WorksВидеоWhat Tools Can You Use For An SEO Audit?ВидеоCrawling Your Website - An OverviewВидеоURLs + 404 Pages + Optimized URLsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

On-Page SEO Structure & Competitor Benchmarking

Page TitlesВидеоMeta DescriptionsВидеоHeading Tags (H1 & H2s)ВидеоCompetitorsВидеоAdvanced SEO: Tracking, Audits, Analytics, and Competitor InsightsDIALOGUECheckpoint QuizЗадание
05Enhancing SEO Performance Through Analytics, Structure, and Content Optimization 31 материалов

URL Structure for SEO

Do Keywords In Domain Or Exact Match Domains Matter?ВидеоURL Folder And Page Names Structures for SEOВидеоGoogle Analytics 4 for SEOВидеоDiving A Little Deeper Into Google Analytics 4ВидеоDemo Of Google Analytics For A Google Website and Custom ReportsВидеоHow To Use The Google Search Console and Google Analytics TogetherВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Google Search Console SEO Tools To Check Search Performance And Indexing

Disclaimer: In Case You Don't Have A Website YetВидеоSetting Up Your Google Search Console for SEOВидеоGoogle Crawler, Google Indexing And Creating Your Sitemap.xml for SEOВидеоSubmitting New URLs and Checking For Page Status And Indexing For SEOВидеоWhat If Your Page Doesn't Get Indexed By GoogleВидеоCheckpoint QuizЗадание

Google Search Console & SEO Performance Mastery

Where Your Pages Are Ranking And Page/Query Performance In SEOВидеоUser Experience Section Of Google Search ConsoleВидеоGoogle Core Web Vitals For SEOВидеоGoogle Search Console ExerciseВидеоGoogle Search Console Exercise - AnswerВидеоCheckpoint QuizЗадание

Finding And Removing Duplicate Content and Thin Content To Help Your SEO

Ways Of Dealing With Thin or Bad Content and Whats Really DuplicateВидеоFinding Pages to Improve or Delete By Using The Google Search ConsoleВидеоIdentifying And Getting Rid of Bad PagesВидеоWays To Find Duplicate ContentВидеоFinding Duplicate Content Within Your PagesВидеоSEO Tracking, Analytics, and Google Search Console MasteryDIALOGUE
06Powerful Link Building and Local SEO Strategies 35 материалов

How To Get .edu links From Authoritative Univerisities To Boost SEO

Introduction to .edu link, And Which Are Good and BadВидеоHow To Get Edu Links With InternshipsВидеоHow To Get Edu Links With ScholarshipВидеоEdu Link ExerciseВидеоEdu Link Exercise - AnswerВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Other SEO Backlink Strategies

Linkable Asset For SEO To Make Your Link Building EasierВидеоLink-Begging Script Example You Can Use To Get Links For SEOВидеоHow To Get Backlinks for SEO From EventsВидеоHow To Use Events To Build LinksВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

PR-Driven Link Building & Authority Growth

RadioGuestList For Link BuildingВидеоHARO For Link Building And PublicityВидеоLinkBuilding ExerciseВидеоLinkBuilding Exercise - AnswerВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Link Building And Boosting SEO With Memes

Introduction to Link Building With MemesВидеоHow To Begin Finding Viral Memes To Post On Your Social MediaВидеоHow To Create Your Own Image Memes In Minutes And For FreeВидеоHow To Create Your Own Gifs To Go ViralВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Local Google SEO and Google Map Ranking

Introduction To Local SEO for Inbound MarketingВидеоAnatomy Of a Local SEO Search Result To See If As Google Or As An SEO MarketerВидеоHow To Get On The Google Map SEO search resultsВидеоRanking For Local SEO Searches Through Local Business Listing DirectoriesВидеоLast Words On Local SEO and Doing Local SEO Anywhere Else In The WorldВидеоSummaryВидео
Proficiency QuizЗадание
Checkpoint QuizЗадание
Proficiency QuizЗадание
Implementing Technical SEO and Optimization StrategiesDIALOGUE
Proficiency QuizЗадание
DIALOGUE
Proficiency QuizЗадание
Optimizing On-Page SEO and Analyzing Competitor StrategiesDIALOGUE
Proficiency QuizЗадание
Proficiency QuizЗадание
Checkpoint QuizЗадание
Proficiency QuizЗадание
Identifying and Optimizing Low-Quality or Duplicate Content Using Google Search ConsoleDIALOGUE
Checkpoint QuizЗадание
Advanced Link Building, Viral Content, and Local SEO StrategiesDIALOGUE
Proficiency QuizЗадание
Implementing Local SEO Strategies for Enhanced Business VisibilityDIALOGUE