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Курс от University of California, Davis
courseraБизнес
Google SEO Fundamentals
Курс от University of California, DavisО курсе
Gain a foundational understanding of search engine algorithms and how they influence organic search results and website performance. Building on this knowledge, you’ll explore the key components of a successful SEO strategy—including keyword selection and research, consumer psychology, and search behavior. The course also covers on-page SEO analysis techniques to uncover optimization opportunities. In addition, you’ll examine how AI is reshaping SEO—from content generation to algorithm updates—and how to adapt your strategy accordingly. Learn the latest best practices for building resilient, effective SEO strategies that align with current search trends, user expectations, and ethical guidelines in an increasingly automated search landscape.
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Программа курса
4 модулей · 61 учебных материалов
01Getting Started and Introduction to On-page SEO20 материалов
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Rebekah May
Organic Growth Consultant & SEO Instructor