К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
总计划案 Final Project · LearnSpace
Назад в каталог
courseraИностранные языки

总计划案 Final Project

Курс от Arizona State University
Средний≈ 38 чКитайский (Китай)
О курсеНавыкиПрограммаПреподаватели

О курсе

对于国际工作环境不熟悉的商务专业人士,普遍需要的能力是能写发表新产品的行动方案。在这工作实务,有一人必须和公司内的各不同的部门沟通,包括财务和营销部。在这总计划案,你将写一份发表新产品的行动方案。这计划将包含: ● 项目现况报告 ● 营销活动 ● 项目的基本预算分析报告 ● 对管理阶层做项目阶段简报 这项目将提供机会让你应用本课程你所学的英语技能,提升你目前工作所要求的有用文件,或是用一份文件来当作范例,可呈现出你的新能力和技能。 A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Навыки, которые вы освоите

New Product DevelopmentManagement ReportingEnglish LanguagePresentationsWritingMarketing BudgetsBusiness PlanningBusiness CommunicationMarketing PlanningBusiness WritingAnalysisOral ExpressionProduct PlanningInternal CommunicationsCampaign ManagementExecutive Presence

Программа курса

5 модулей · 93 учебных материалов

01Week 1 CEO, CFO, and CMO 22 материалов

Course Overview ~ On-boarding

Welcome WishesВидеоBuilding Toward the Capstone Portfolio and PresentationЧтениеC-Suite CollaborationЗаданиеRequired - Create Your IPWВзаимная проверка

Учитесь у экспертов

Andrea Mürau Haraway

International Educator

Wanda Huber

International Educator

Jenny Young

International Educator

总计划案 Final Project
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 38 ч

5 модулей

Язык: Китайский (Китай)

Субтитры: Арабский, Французский, Бенгальский, Украинский, Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Английский, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета

CEO, CFO, CMO ~ Orientation

Descriptions of Deliverables 1-4 (D1-4)ЧтениеTop Tier Success - Advice for LearnersВидеоSkills Review ~ Cheat Sheet for Week 1ЧтениеCEO, CFO, CMO SupportЧтениеFeedback Advice for Peer ReviewsЧтениеQuiz on Week 1 ExpectationsЗадание

CEO, CFO, CMO Tracks ~ Deliverable 1 (D1)

Week 1 ~ CEO, CMO, CFO Break-Out Forum: Brainstorm with Peers using GroupZapОбсуждениеExample Submission and Feedback (D1)ВидеоWhat's Your Product? (D1)Взаимная проверка

CEO, CFO, CMO Tracks ~ Deliverable 2 (D2)

Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Summary (D2)ОбсуждениеExample Submission and Feedback (D2)ВидеоArticle Summary and Analysis (D2)Взаимная проверка

CEO, CFO, CMO Tracks ~ Deliverable 3 (D3)

Week 1 ~ CEO, CFO, CMO Break Out Forum - Help with Core Story - Economic / Market Conditions (D3)ОбсуждениеExample Submission and Feedback (D3)ВидеоCore Story: Economic / Market Conditions (D3)Взаимная проверка

CEO, CFO, CMO Tracks ~ Deliverable 4 (D4)

Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Core Story - Customer Meets Product (D4)ОбсуждениеExample Submission and Feedback (D4)ВидеоCore Story: Customer meets Product (D4)Взаимная проверка
02Week 2 CEO / CFO / CMO Deliverables18 материалов

Week 2 Overview CEO / CFO / CMO

CEO, CFO, and CMO Action Items ~ IPW UpdateЧтениеTop Tier Success~Advice for LearnersВидеоSkills Review ~ Week 2 Cheat SheetЧтение

CEO Track: Deliverables 5 & 6 (D5, D6)

CEO Support: Agenda and Email WritingЧтениеCEO: Quiz on Week 2 ExpectationsЗаданиеWeek 2 ~ CEO Break Out Forum - Help with Email and Agenda WritingОбсуждениеCEO: Example Submission and Feedback (D5 & D6)ВидеоCEO: Email & Agenda (D5 & D6)Взаимная проверка

CFO Track: Deliverables 5 & 6 (D5, D6)

CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)ЧтениеCFO: Quiz on Week 2 ExpectationsЗаданиеWeek 2 ~ CFO Break-Out Forum: Help with Brainstorming Ideas for SWOT Analysis or EmailОбсуждениеCFO: Example Submission and Feedback (D5 & D6)ВидеоCFO: SWOT Analysis & Email (D5 & D6)Взаимная проверка

CMO Track: Deliverables 5 & 6 (D5, D6)

CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)ЧтениеCMO: Quiz on Week 2 ExpectationsЗаданиеWeek 2 ~ CMO Breakout Forum - Help with Marketing Calendar and Action ItemsОбсуждениеCMO: Example Submission and Feedback (D5 & D6)ВидеоCMO: Marketing/Sales Calendar of Events, Action Plan with Milestones & Email (D5 & D6)Взаимная проверка
03Week 3 CEO / CFO / CMO Deliverables27 материалов

Week 3 Overview - CEO / CFO / CMO

CEO, CFO, and CMO Action Items ~ IPW UpdateЧтениеTop Tier Success Advice for LearnersВидеоSkills Review ~ Week 3 Cheat SheetЧтение

CEO Track: Deliverables 7 & 8 (D7 & D8)

CEO Support: Help with "Why" Statement (D7)ЧтениеCEO Support: Help with your Mission Statement (D8)ЧтениеCEO: Quiz on Week 3 ExpectationsЗаданиеWeek 3 ~ CEO Breakout Forum - Help with Why and Mission StatementsОбсуждениеExample Submission and Feedback (D7)ВидеоCEO: Business Philosophy - Purpose (Why) Statement (D7)Взаимная проверкаExample Submission and Feedback (D8)ВидеоCEO: Mission Statement (D8)Взаимная проверка

CFO Track: Deliverables 7 & 8 (D7 & D8)

CFO Support: Help with "Why" Statement (D7)ЧтениеCFO Support: Help with Success Factors (D8, D9)ЧтениеCFO: Quiz on Week 3 ExpectationsЗаданиеWeek 3 ~ CFO Breakout Session ~ Help with "Why" Statement and Success FactorsОбсуждениеExample Submission and Feedback (D7)ВидеоCFO: Purpose (Why) Statement (D7)Взаимная проверка

CMO Track: Deliverables 7 & 8 (D7 & D8)

CMO Support: Help with "Why" Statement (D7)ЧтениеCMO Support: Help with Market Analysis (D8)ЧтениеCMO: Quiz on Week 3 ExpectationsЗаданиеWeek 3 ~ CMO Breakout Forum ~ Help with "Why" Statement and Market AnalysisОбсуждениеExample Submission and Feedback (D7)ВидеоCMO Purpose (Why) Statement (D7)Взаимная проверка
04Week 4 CEO / CFO / CMO Deliverables18 материалов

Week 4 Overview - CEO / CFO / CMO

CEO, CFO, and CMO Action Items ~ IPW UpdateЧтениеTop Tier Success ~ Advice for LearnersВидеоSkills Review ~ Week 4 Cheat SheetЧтение

CEO Track: Deliverables 9 & 10 (D9 & D10)

CEO Support: Help with your Elevator Pitch (D9 & D10)ЧтениеCEO: Quiz on Week 4 ExpectationsЗаданиеWeek 4 ~ CEO Breakout Forum ~ Help with Elevator Pitch and PresentationОбсуждениеCEO Example Submission and Feedback (D9 & D10)ВидеоCEO: 90-Second Pitch (D9 & D10)Взаимная проверка

CFO Track: Deliverables 9 & 10 (D9 & D10)

CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)ЧтениеCFO: Quiz on Week 4 ExpectationsЗаданиеWeek 4 ~ CFO Breakout Forum ~ Help with a Presentation about a Chart/GraphОбсуждениеCFO Example Submission and Feedback (D9 &10)ВидеоCFO Slide Presentation with Chart/Graph (D9 & D10)Взаимная проверка

CMO Track: Deliverables 9 & 10 (D9 & D10)

CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)ЧтениеCMO: Quiz on Week 4 ExpectationsЗаданиеWeek 4 - CMO Breakout Forum ~ Help with Mock Up and PresentationОбсуждениеCMO: Example Submission and Feedback (D9 &10)ВидеоCMO: Mock Up of Marketing/Sales Piece (D9 & D10)Взаимная проверка
05Final Capstone Portfolio and Business Presentation8 материалов

Final Project

Final Portfolio Support: Help with your Final Slide DeckЧтениеFinal Presentation Support: Help with your 3-Minute Pitch Slide PresentationЧтениеHow to Begin? Watch Wanda Walk Through Her ProcessВидеоLast-Minute Questions? Help Each Other!ОбсуждениеCapstone PortfolioВзаимная проверкаExample Submission and Feedback (Final Pitch)Видео3-Minute Business PresentationВзаимная проверкаCongratulations! You Did It!Видео
Example Submission and Feedback (D8)Видео
CFO: Measurable Success Factors (D8)Взаимная проверка
Example Submission and Feedback (D8)Видео
CMO: Market Analysis - Competition (D8)Взаимная проверка