Shifting Your Marketing Strategy for Younger Generations

О курсе

Younger consumers scroll past traditional advertising in seconds, and no amount of polish will make them stop for a sales pitch. Gen Z's spending power is significant and growing, but reaching them requires a fundamentally different approach: authentic, community-first engagement on the specific platforms where they actually spend their time. In this course, you'll build a marketing strategy that speaks Gen Z's language, from tone and community moderation to platform selection. You'll create an organic presence on TikTok, structuring content around watch time and completion rate, then extend that reach through strategic hashtags and cross-platform promotion. You'll craft engaging Instagram Stories and Reels using native features, trending music, and algorithm-favored tactics, and expand into Twitch, Clubhouse, Snapchat Spotlight, and YouTube SEO to reach audiences other brands overlook. By the end, you'll have a complete, platform-specific toolkit for building genuine engagement with Gen Z, and a clear plan for which platform to prioritize first.

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