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Shopify eCommerce Ads Masterclass: Campaign Management · LearnSpace
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Shopify eCommerce Ads Masterclass: Campaign Management

Курс от Skillshare
Средний≈ 8.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In this advanced course, instructor Rihab Seb guides you through managing, analyzing, and scaling Facebook and Instagram ads for sustainable growth. Learn how to make data-driven decisions that boost performance and reduce wasted spend. Once your campaigns are live, the real work begins! What you'll learn: - How to track performance with Facebook and off-platform metrics - A full campaign analysis framework with downloadable worksheets - How to build and structure effective retargeting campaigns - Smart strategies for scaling your best-performing ads - How to troubleshoot, refine, and improve results over time This course is perfect for intermediate advertisers or anyone already running ads. With clear frameworks, optimization strategies, and expert walkthroughs, you’ll gain the confidence to manage your campaigns like a pro—and get better results with every dollar you spend. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.

Навыки, которые вы освоите

Campaign PlanningMeta Ads ManagerWeb AnalyticsGoogle AnalyticsData-Driven MarketingConversion Funnel AnalysisPerformance marketingMarketing Analytics

Программа курса

6 модулей · 46 учебных материалов

01Launching and Structuring Your First Campaign11 материалов

Introduction

IntroductionЧтениеSpecialization Worksheets & TemplatesЧтениеSpecialization Project InstructionsЧтение

Let’s Set Up Your First Campaign

Let’s Set Up Your First CampaignВидео

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Skillshare

Преподаватель курса

Shopify eCommerce Ads Masterclass: Campaign Management
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 8.8 ч

6 модулей

Язык: Английский

Субтитры: Казахский

Часть программы вашего университета
New Discussion PromptОбсуждение

UTM How to Set Them up and Use Them

UTM How to Set Them up and Use ThemВидео

How to Use Facebook Mock up Studio

How to Use Facebook Mock up StudioВидео

How Much to Wait Until Starting to Tweak the Ads

How Much to Wait Until Starting to Tweak the AdsВидео

Keep Social Proof Between Ads and Campaigns

Keep Social Proof Between Ads and CampaignsВидеоModule 1 QuizЗаданиеCoachDIALOGUE
02Metrics and Performance Tracking5 материалов

Walk Through the Different Facebook Metrics

Walk Through the Different Facebook MetricsВидеоNew Discussion PromptОбсуждение

Non Facebook Metrics to Consider

Non Facebook Metrics to ConsiderВидео

How to Organize Your Metrics Column in Facebook

How to Organize Your Metrics Column in FacebookВидеоModule 2 QuizЗадание
03Campaign Analysis Framework9 материалов

When You Should Start Analyzing Your Campaign

When You Should Start Analyzing Your CampaignВидео

Step 1 of Analyzing Your Campaign

Step 1 of Analyzing Your CampaignВидео

Step 2 of Analyzing Your Campaign

Step 2 of Analyzing Your CampaignВидеоNew Discussion PromptОбсуждение

Step 3 of Analyzing Your Campaign

Step 3 of Analyzing Your CampaignВидео

How to Use My Worksheet to Track Results

How to Use My Worksheet to Track ResultsВидеоFacebook Ads WorksheetЧтение

What to Do After Analyzing the Results

What to Do After Analyzing the ResultsВидеоModule 3 QuizЗадание
04Retargeting Fundamentals and Strategy8 материалов

Understand What Retargeting Is and Why It Is Important

Understand What Retargeting Is and Why It Is ImportantВидеоNew Discussion PromptОбсуждение

Different Type of Audiences That You Can Retarget

Different Type of Audiences That You Can RetargetВидео

Different Types of Retargeting Campaign

New VideoВидео

Different Layers of Retargeting (The Evergreen Campaigns)

Different Layers of Retargeting (The Evergreen Campaigns)Видео

How to Do Retargeting for a Small Business

How to Do Retargeting for a Small BusinessВидео

Retargeting Campaigns Offers and Types

Retargeting Campaigns Offers and TypesВидеоModule 4 QuizЗадание
05Retargeting Setup and Execution6 материалов

Retargeting Campaigns Structure

Retargeting Campaigns StructureВидео

How To Set Up a Retargeting Campaign

How To Set Up a Retargeting CampaignВидео

Scaling When to Start and Some Facts

Scaling When to Start and Some FactsВидеоNew Discussion PromptОбсуждение

Three Different Ways of Scaling

Three Different Ways of ScalingВидеоModule 5 QuizЗадание
06Optimization & Strategic Decisions7 материалов

Should You Exclude Your Old Purchases From Your Campaigns

Should You Exclude Your Old Purchases From Your CampaignsВидео

Should You Offer Discounts at Retargeting Campaigns

Should You Offer Discounts at Retargeting CampaignsВидео

Should You Run Ads Toward Homepage

Should You Run Ads Toward HomepageВидеоModule 6 QuizЗадание

Thank you

Thank youВидеоNew Discussion PromptОбсуждениеCourse ProjectВзаимная проверка