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Shopify eCommerce Ads Masterclass: Targeting & Production · LearnSpace
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Shopify eCommerce Ads Masterclass: Targeting & Production

Курс от Skillshare
Начальный≈ 12.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In this course taught by Rihab Seb, you’ll learn how to identify, reach, and persuade your ideal customers with laser-focused targeting and compelling ad creatives. Rihab will show you how to move beyond basic ad setup to develop messaging and visual content that resonates with your audience. What you'll learn: - How to define your campaign goals, objectives, and budget - How to build detailed customer avatars and identify pain points - Master Facebook targeting: interest, behavior, intent & lookalikes - Strategies for writing high-converting ad copy - How to create scroll-stopping visuals using Canva and mobile tools What makes this course unique is its holistic approach: you won’t just learn how to select targeting settings—you’ll understand the psychology behind your audience and how to speak directly to their motivations. Ideal for anyone looking to level up their creative strategy. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.

Навыки, которые вы освоите

Advertising CampaignsTarget AudienceDigital AdvertisingCustomer AnalysisAdvertisingCampaign ManagementCopywritingPersona DevelopmentMeta Ads ManagerCampaign PlanningConversion Funnel AnalysisContent CreationFacebookSocial Media CampaignsOnline AdvertisingVideo ProductionCustomer InsightsTarget MarketPerformance marketing

Программа курса

7 модулей · 60 учебных материалов

01Campaign Objectives & Strategy Foundations12 материалов

Introduction

IntroductionЧтениеSpecialization Worksheets & TemplatesЧтениеCourse Project InstructionsЧтение

Campaign Objectives & What Affects My Objective Choice

Campaign Objectives & What Affects My Objective ChoiceВидео

Учитесь у экспертов

Skillshare

Преподаватель курса

Shopify eCommerce Ads Masterclass: Targeting & Production
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Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 12.5 ч

7 модулей

Язык: Английский

Субтитры: Казахский

Часть программы вашего университета
New Discussion PromptОбсуждение

Campaign Objectives

Campaign ObjectivesВидео

Different Strategies You Can Use for Your Ads

Different Strategies You Can Use for Your AdsВидео

Define Your Goals and Calculate Your Budget

Define Your Goals and Calculate Your BudgetВидео

Attribution Settings

Attribution SettingsВидео

Bidding Options Explained

Bidding Options ExplainedВидеоModule 1 QuizЗаданиеCoachDIALOGUE
02Marketing Fundamentals & Customer Avatars7 материалов

The Basics of Marketing and Sales

The Basics of Marketing and SalesВидеоNew Discussion PromptОбсуждение

Understand What a Customer Avatar Means

Understand What a Customer Avatar MeansВидео

How to Create Your Product Customer Avatars

How to Create Your Product Customer AvatarsВидеоCustomer Avatar WorksheetЧтение

Break Down Your Avatar Objections and Motivators

Break Down Your Avatar Objections and MotivatorsВидеоModule 2 QuizЗадание
03Facebook Targeting & Audience Building8 материалов

Facebook Targeting Options

Facebook Targeting OptionsВидео

Interest Based Targeting

Interest Based TargetingВидеоNew Discussion PromptОбсуждение

Behavior Based Targeting

Behavior Based TargetingВидео

Intent Based Targeting

Intent Based TargetingВидео

Lookalike Audiences

Lookalike AudiencesВидео

Facebook Ads Library for Market Research

Facebook Ads Library for Market ResearchВидеоModule 3 QuizЗадание
04High-Converting Ad Copywriting10 материалов

The 3 Mistakes Than Can Kill Any Add Copy

The 3 Mistakes Than Can Kill Any Add CopyВидео

How to Structure Your Ad Copy

How to Structure Your Ad CopyВидеоNew Discussion PromptОбсуждение

Different Types of Hooks

Different Types of HooksВидео

Ads Body Text

Ads Body TextВидео

Call to Action

Call to ActionВидео

Ad Title and Descriptions

Ad Title and DescriptionsВидео

Easy and Effective Ad Copies to Use

Easy and Effective Ad Copies to UseВидео

Easy and Effective Hooks to Use

Easy and Effective Hooks to UseВидеоModule 4 QuizЗадание
05Ad Setup & Creative Formats8 материалов

Set Up Your Ad Inside of Facebook Ads Manager

Set Up Your Ad Inside of Facebook Ads ManagerВидео

Different Facebook Ads Formats

Different Facebook Ads FormatsВидео

Different Types of Creatives

Different Types of CreativesВидео

Different Creatives Ideas

Different Creatives IdeasВидеоNew Discussion PromptОбсуждение

Mobile First Videos

Mobile First VideosВидео

Different UGC Creative Types

Different UGC Creative TypesВидеоModule 5 QuizЗадание
06Funnel Alignment & Performance Evaluation4 материалов

How Your Ads Differ Based on the Funnel Step

How Your Ads Differ Based on the Funnel StepВидеоNew Discussion PromptОбсуждение

How to Judge the Ads Creatives Performance

How to Judge the Ads Creatives PerformanceВидеоModule 6 QuizЗадание
07Designing Ads with Canva & Mobile Tools11 материалов

How to Create Ad Images Using Canva

How to Create Ad Images Using CanvaВидеоNew Discussion PromptОбсуждение

How to Create Stream Less Carousel on Canva

How to Create Stream Less Carousel on CanvaВидео

How to Create Video Ads on Canva

How to Create Video Ads on CanvaВидео

How to Create Simple Video Images Using Canva

How to Create Simple Video Images Using CanvaВидео

How to Create Stop Motion Videos for Your Ads

How to Create Stop Motion Videos for Your AdsВидео

How to Edit Your Videos on Your Mobile

How to Edit Your Videos on Your MobileВидео

How to Create Website to Life Creatives

How to Create Website to Life CreativesВидео

How to Name Your Campaigns Adsets and Ads

How to Name Your Campaigns Adsets and AdsВидеоModule 7 QuizЗаданиеCourse ProjectВзаимная проверка