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SMART Communication for Marketing Goals · LearnSpace
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SMART Communication for Marketing Goals

Курс от Coursera
Начальный≈ 2.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Did you know that 86% of workplace failures stem from poor communication and unclear goals? This Short Course was created to help digital marketing professionals accomplish clear, impactful communication that drives results. By completing this course, you'll master the art of distilling complex project information into compelling, concise updates that keep teams aligned and engaged. You'll also gain fluency in the SMART framework, enabling you to set strategic goals that are specific, measurable, achievable, relevant, and time-bound. By the end of this course, you will be able to: Apply concise writing techniques to summarize project progress for internal communication channels. Understand the SMART framework for setting goals and performance metrics. This course is unique because it bridges the gap between day-to-day operational communication and strategic goal-setting, giving you practical tools that work immediately in fast-paced marketing environments. To be successful in this project, you should have a background in basic digital marketing concepts and experience with team collaboration platforms.

Навыки, которые вы освоите

Goal SettingSmart GoalsCommunicationBusiness WritingWritingPerformance MetricMarketing CommunicationsInternal CommunicationsDigital MarketingConcisionStrategic CommunicationTeam OrientedPerformance Measurement

Программа курса

2 модулей · 13 учебных материалов

01Module 1: Concise Internal Communication - Foundation6 материалов
Assessing Your Communication Impact and Setting GoalsDIALOGUEThe Hidden Cost of Verbose Communication in Marketing TeamsВидеоEssential Techniques for Clear Project CommunicationЧтениеAssessing Your Communication Impact and Setting GoalsDIALOGUE

Учитесь у экспертов

Professionals in the Industry

Преподаватель курса

SMART Communication for Marketing Goals
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 2.2 ч

2 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Create Professional Five-Bullet Project UpdatesЗадание
Concise Communication Fundamentals AssessmentЗадание
02Module 2: SMART Framework Application - Core Application & Assessment7 материалов
SMART Goals Transform Marketing Team PerformanceВидеоThe Complete SMART Framework for Marketing SuccessЧтениеSMART Goal Components in Action - Real Marketing ExamplesВидеоApplying SMART Framework to Your Marketing ProjectsDIALOGUEDevelop Comprehensive SMART Marketing Goals and MetricsЗаданиеSMART Framework Application AssessmentЗаданиеSMART Framework Mastery EvaluationЗадание