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Smarter Content Creation with Microsoft Copilot · LearnSpace
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Smarter Content Creation with Microsoft Copilot

Курс от Microsoft
Начальный≈ 19.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale. By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Навыки, которые вы освоите

Microsoft CopilotContent CreationContent MarketingBrainstormingSocial Media ContentContent Performance AnalysisContent OptimizationSearch Engine OptimizationAI PersonalizationPersonalized CampaignsContent SchedulingContent Development and ManagementIdeation

Программа курса

4 модулей · 56 учебных материалов

01Microsoft Copilot’s GenAI Content Opportunities21 материалов

Written Content Created with Microsoft Copilot

Course SyllabusЧтениеHow to Get Started with Microsoft CopilotЧтениеNote on Feature LimitationsЧтениеGenerating SEO & SEM Content at Scale with Microsoft CopilotВидео

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Microsoft

Преподаватель курса

Smarter Content Creation with Microsoft Copilot
В каталоге вашей программы

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 19.1 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Индонезийский, Испанский, Дари, Японский, Казахский

Часть программы вашего университета
Creating Personalized Email, Support and PR Scripts With Microsoft CopilotВидео
Creating Written Content for Social MediaВидео
Content Types You Can Create with CopilotЧтение
Microsoft Copilot’s GenAI Content OpportunitiesDIALOGUE
Types of Content Microsoft Copilot Can GenerateЗадание
Create an Email Script for a New Shoe Insole CompanyЛабораторная

Image Content Created with Microsoft Copilot

Generating Images for your Email, Landing Pages, and WebsiteВидеоGenerating Images for Organic SocialВидеоCreating Images for Your AdsВидеоHow to Use Microsoft Copilot Designer to Create ImagesЗаданиеCreate an Image for Organic Social for the New Shoe Insole CompanyЛабораторная

Improving Poor Performing Content With Microsoft Copilot

Setting your Brand Voice in Microsoft CopilotВидеоAnalyze and Grade Content With Microsoft CopilotВидеоGenerate Improved Versions for Each Piece of Content You Want to OptimizeВидеоHow to Analyze Content with Microsoft CopilotЗаданиеSet Your Brand Voice AssignmentЛабораторнаяModule 1 Quiz: Microsoft Copilot’s GenAI Content OpportunitiesЗадание
02Idea Generation with Microsoft Copilot’s GenAI17 материалов

Brainstorming Creative Ideas with Microsoft Copilot

The Power of Ideas in Content CreationВидеоImplementing a Brainstorming Framework with GenAIВидеоBrainstorming With CopilotЧтениеIdea Generation with Microsoft Copilot’s GenAIDIALOGUEHow to Brainstorm Content Ideas with GenAIЗаданиеBrainstorm Ideas for the New Shoe Insole CompanyЛабораторная

How to Refine Your Ideas with Microsoft Copilot

When Should You Refine Your Ideas?ВидеоSteps to Optimize Your Idea Refinement with GenAIВидеоSetting the Right Criteria for Refinement with GenAIВидеоRefining Ideas with GenAIЗаданиеRefine Ideas From the Last AssignmentЛабораторная

Generate your Content Calendar Outline with Microsoft Copilot

Generate your Content Calendar Outlines with GenAIВидеоPossible Content Calendar Features with GenAIВидеоIncorporating A/B Testing in Your Content CalendarВидеоGenerate a Content Calendar with Microsoft CopilotЗаданиеCreating a Content Calendar for the New Shoe Insole CompanyЛабораторнаяModule 2 Quiz: Idea Generation with Microsoft Copilot’s GenAIЗадание
03Using Microsoft Copilot’s GenAI to Generate Higher Performing Content17 материалов

Structure and Create Engaging Content with Microsoft Copilot

Use Microsoft Copilot to Generate Compelling and Attention-Grabbing TitlesВидеоStructure Your Copywriting to Incorporate Your Brand's VoiceВидеоEstablish Content Frameworks Around Voice in Your AI Content EffortsЧтение Using Microsoft Copilot’s GenAI to Generate Higher-Performing ContentDIALOGUETraining Your Copilot with a Content FrameworkЗаданиеUsing Microsoft Copilot’s GenAI to Generate Higher Performing ContentЛабораторная

Using Microsoft Copilot to Incorporate Performance Data into your Content Creation Process

Leveraging Content Performance Data with Microsoft CopilotВидеоAnalyze and Generate Insights from Your Marketing Performance DataВидеоIncorporate Content Performance Data with Microsoft CopilotВидеоIncluding Performance Data to Create Higher Performing ContentЗаданиеUpload Marketing Performance Data and Generating InsightsЛабораторная

Generating Higher Performing Content for Paid Search, Social and SEO with Microsoft Copilot

Generate High Performing Paid Search Ads with Microsoft CopilotВидеоGenerate High Performing Social Ads with Microsoft CopilotВидеоGenerate High Performing SEO Content with Microsoft CopilotВидеоGenerating Paid Search, Social and SEO ContentЗаданиеGenerate Paid Search, Social, and SEO ContentЛабораторнаяModule 3 Quiz: Using Microsoft Copilot’s GenAI to Generate Higher Performing ContentЗадание
04Course Wrap Up1 материалов
Final Exam: Smarter Content Creation with Microsoft CopilotЗадание