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Social Media Content and Strategy · LearnSpace
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Social Media Content and Strategy

Курс от Adobe
Начальный≈ 15.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act. This course focuses on social media content creation, giving you hands-on experience with Adobe Express and Adobe AI tools to develop scroll-stopping visuals, impactful messaging, and smart scheduling strategies. Explore social media design best practices, including layout fundamentals, brand consistency, and creative workflows that make your content stand out. Whether you’re a solo influencer or managing social media for a brand, you’ll gain the skills to plan, produce, and publish high-quality content across platforms. Each module dives into real-world content creation techniques, including how to optimize your work with AI-powered insights and templates. By the end of the course, you’ll be equipped to build a dynamic, engaging content strategy and become a confident leader in social media content creation.

Навыки, которые вы освоите

Content StrategySocial Media StrategyContent SchedulingSocial Media ContentTarget AudienceSocial Media AnalyticsAdobe ExpressIntellectual PropertyEthical Standards And ConductDrive EngagementBrandingContent CreationAI powered creativitySocial Media MarketingRegulation and Legal ComplianceMultimediaSocial Media ManagementSocial MediaVisual StorytellingDriving engagement

Программа курса

4 модулей · 76 учебных материалов

01Market to a target audience26 материалов

Introduction

IntroductionВидеоCourse outlineЧтениеPrepare for success with Adobe ExpressЧтениеLet's get startedPLUGIN

Учитесь у экспертов

Adobe

Преподаватель курса

Social Media Content and Strategy
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Обучение на Coursera

≈ 15.9 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Китайский (Китай), Итальянский, Бразильский португальский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Гаитянский, Тайский, Индонезийский, Турецкий, Азербайджанский, Испанский, Дари, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Create a Brand: Your Course-Long Campaign ChallengeЧтение
AI and the evolution of social media content creationЧтение
Harnessing the power of social mediaВидео
Get started with Adobe ExpressЗадание

Introduction to brand strategy

Communicating your brandВидеоCreate authentic contentЧтениеContent authenticityВидеоIntroduction to Content CredentialsЧтениеAccelerate your side hustleВидеоCorporate roles in social mediaВидеоUnderstanding visual brand identityВидеоMood boards in Adobe ExpressВидеоCreate your own moodboardЗадание

Get to know your audience

Knowing your audienceВидеоLearning from your audienceВидеоThe rise of small communities and social mediaВидеоEngaging your audienceВидеоImproving Your Content Creation StrategiesDIALOGUEKey takeawaysЧтениеQuiz: Market to a target audienceЗаданиеLearning Paths and CertificationsЧтениеJoin the Adobe CommunityЧтение
02Posting across platforms14 материалов

Social media strategy

Using social media analyticsВидеоAdapt your social strategy with metricsЧтениеPlanning a content strategy and content calendarВидеоUsing social media trends to your advantageЧтение

Streamline content publishing

Posting across platformsВидеоResize content across platformsВидеоPractice resizing and translating contentЗаданиеAdditional readingsЧтение

Schedule your social content

Content Scheduler in Adobe ExpressЧтениеWhat to post and whenВидеоPractice using content schedulerЗаданиеStrategizing Content for Maximum Reach and EngagementDIALOGUEKey takeawaysЧтениеQuiz: Posting across platformsЗадание
03Social media content design19 материалов

Leveraging text

Write compelling social copyВидеоHow to write better social media captionsЧтениеPractice generating captions for social media using AIЗаданиеLeveraging text in your contentВидеоUnderstanding the algorithmВидео

Leveraging images

Using captivating imagesВидеоIdeas for your next image postЧтениеPractice adding media to templatesЗаданиеBuilding promotional postsВидеоPractice creating an Instagram storyЗаданиеHow imagery can convey your brand’s missionЧтениеDesigning Effective Instagram StoriesDIALOGUE

Leveraging videos

Producing videos for social mediaВидеоTips for producing short-form contentВидеоBranding your videosВидеоTips for a successful social videoВидеоPractice creating a TikTok or ReelЗаданиеKey takeawaysЧтение
04Wrapping things up17 материалов

Social media best practices

AI in social media strategyВидеоWhat is Adobe FireflyВидеоStreamlining social media with AIЧтениеLearn the lingoЧтениеUsing Trends and Customer Feedback to Strengthen Brand TrustDIALOGUE

Create a branded social campaign

Leveraging best practicesВидеоDeeper dive on copyright and licensing ЧтениеUsing social media in reality ВидеоCustomer service in social mediaЧтениеKey TakeawaysЧтениеQuiz: Social media best practicesЗаданиеConclusionВидео

Conclusion

Wrapping up on AI and Adobe ExpressЧтениеGet inspired to complete your final projectЧтениеFinal projectЗаданиеTurn your final project into a creative portfolio with BehanceЧтениеYou did it — now share the loveЧтение
Quiz: Content optimizationЗадание