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Social Media Marketing · LearnSpace
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Social Media Marketing

Курс от SkillUp
Начальный≈ 13.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success. You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!

Навыки, которые вы освоите

Social Media ManagementContent CreationContent SchedulingSocial Media AnalyticsDrive EngagementSocial Media StrategyInstagramSocial Media CampaignsContent StrategySocial MediaSocial Media ContentSocial Media MarketingContent OptimizationGrowth StrategiesContent Development and ManagementBrand StrategyContent Performance AnalysisTikTokMarket ResearchDigital Marketing

Программа курса

4 модулей · 67 учебных материалов

01 Social Media Planning and Strategy18 материалов

Course Introduction

Course IntroductionВидеоCourse OverviewЧтениеReading: How to Make the Most of This CoursePLUGIN

Understanding Organic Social Media

Introduction to Social Media MarketingВидео

Учитесь у экспертов

SkillUp

Преподаватель курса

Rajesh Menon

Преподаватель курса

Social Media Marketing
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Обучение на Coursera

≈ 13.8 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Пушту, Испанский, Дари, Японский, Казахский

Часть программы вашего университета
The Impact of Organic Social MediaВидео
Reading: Fundamentals of Organic Social MediaPLUGIN
Reading: Fundamentals of Growth Hacking in Social Media PLUGIN
Evaluating Organic Growth Opportunities on Social MediaDIALOGUE
Activity: Analyzing Organic StrategiesPLUGIN
Practice Quiz: Understanding Organic Social MediaЗадание

Social Media Strategy Development

The Social Media Planning ProcessВидеоChoosing the Right Platforms for Your BrandВидеоReading: Guide to Social Media StrategyPLUGINLab: Creating a Basic Social Media PlanPLUGINBuilding a Social Media Strategy for a New BrandDIALOGUEPractice Quiz: Social Media Strategy DevelopmentЗадание

Module Summary and Assessment

Summary and Highlights: Social Media Planning and StrategyЧтениеGraded Quiz: Social Media Planning and StrategyЗадание
02 Content Creation and Calendarization24 материалов

Content Types for Organic Social Media

Introduction to Content TypesВидеоUnderstanding Text, Image, and Video PostsВидеоBuilding a Social Media Content Strategy for a Growing BrandDIALOGUELeveraging Stories and User-Generated Content (UGC)ВидеоReading: Guide to leveraging growth hacking for User-Generated Content (UGC) PLUGINReading: Guide to Social Media Post FormatsPLUGINLab: Creating Engaging ContentPLUGINPractice Quiz: Content Types for Organic Social MediaЗадание

Content Best Practices and Optimization

Writing Captions That Drive EngagementВидеоVisual Content OptimizationВидеоMaintaining a Consistent Brand VoiceВидеоReading: Best Practices for Social Media ContentPLUGINLab: Content Optimization ExercisePLUGINOptimizing Social Media Content for Maximum EngagementDIALOGUE

Social Media Calendarization

Importance of a Social Media CalendarВидеоOptimizing Post Timing and FrequencyВидеоTools and Platforms for Social Media SchedulingВидеоReading: Guide to Social Media CalendarizationPLUGINLab: Creating a Social Media CalendarPLUGINPlanning and Managing a Weekly Social Media CampaignDIALOGUE

Module Summary and Assessment 

Summary and Highlights: Content Creation and CalendarizationЧтениеGraded Quiz: Content Creation and CalendarizationЗадание
03Social Media Management and Analytics 18 материалов

Social Media Community Management

Introduction to Community ManagementВидеоEngagement Techniques and Handling DMsВидеоReading: Guide to Community Building on Social MediaPLUGINLab: Community EngagementPLUGINPractice Quiz: Social Media Community ManagementЗадание

Social Media Analytics and Insights

Understanding Key Social Media MetricsВидеоLeveraging Insights for StrategyВидеоReading: A Guide to Social Media AnalyticsPLUGINLab: Analytics Review Activity PLUGINPractice Quiz: Social Media Analytics and InsightsЗадание

Tools for Social Media Management

Overview of Social Media Management ToolsВидеоMonitoring and Scheduling with Social Media Management ToolsВидеоPlanning and Managing Social Media Workflows Using Management ToolsDIALOGUEReading: Guide to Social Media Management ToolsPLUGINLab: Tool Comparison and PracticePLUGINPractice Quiz: Tools for Social Media ManagementЗадание

Module Summary and Assessment 

Summary and Highlights: Social Media Management and AnalyticsЧтениеGraded Quiz: Social Media Management and AnalyticsЗадание
04Assessment and Final Project  7 материалов

Final Project 

Final Project: Social Media Management for a BrandPLUGINFinal Submission: Social Media Management for a BrandВнешний инструмент

Glossary and Final Exam

Reading: Course GlossaryPLUGINFinal Quiz: Social Media MarketingЗадание

Course Wrap-Up

Course Wrap-UpВидеоCongratulations and Next StepsЧтениеTeam and AcknowledgmentsЧтение
Practice Quiz: Content Best Practices and OptimizationЗадание
Practice Quiz: Social Media CalendarizationЗадание