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Social Media Marketing : From Beginner to Advanced · LearnSpace
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Social Media Marketing : From Beginner to Advanced

Курс от LearnKartS
Начальный≈ 27.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In today’s digital world, every scroll, click, and share is an opportunity — and this Social Media Marketing Course shows you exactly how to turn those opportunities into business growth and personal success. Whether you dream of becoming a top digital strategist, scaling your brand, or mastering viral marketing, this course gives you the complete roadmap from beginner to expert. Learn to build magnetic brands, create high-converting content, and master every major platform — including Facebook, Instagram, LinkedIn, TikTok, and Pinterest — as well as YouTube and X, while also mastering ad campaigns, audience targeting, and discovering how AI can supercharge your marketing with tools like ChatGPT, Gemini, and SocialBee. With hands-on lessons, practical assignments, and proven strategies, you’ll gain the confidence to build campaigns that not only engage — but sell. Whether you’re a business owner, content creator, or aspiring marketer, you’ll finish ready to lead in the digital era. Enroll now and transform your ideas into influence, strategy into cash flow, and presence into power.

Навыки, которые вы освоите

Advertising CampaignsSocial Media MarketingContent CreationBrandingSocial Media ManagementInstagramContent SchedulingSocial Media ContentBrand StrategySocial Media CampaignsCustomer AnalysisTarget MarketSocial Media StrategyArtificial IntelligenceOnline AdvertisingSocial MediaDigital ContentDigital AdvertisingContent MarketingBrand Marketing

Программа курса

4 модулей · 237 учебных материалов

01Social Media Marketing Basics 17 материалов

Introduction to Social Media Marketing

Course IntroductionВидеоWhat is Social Media MarketingВидеоMarketing MythbustersВидеоUnderstanding Social Media Marketing and Its Impact on BusinessЧтение

Учитесь у экспертов

LearnKartS

Преподаватель курса

Tanmoy Kumar Das

Преподаватель курса

Social Media Marketing : From Beginner to Advanced
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в новой вкладке

Обучение на Coursera

≈ 27.8 ч

4 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Checkpoint QuizЗадание
Proficiency QuizЗадание

Branding and Content

Branding IntroductionВидеоWhat Makes a Powerful Brand?ВидеоHow to Create a Brand Style GuideВидеоContent Marketing 101ВидеоCreating a Strong Brand Presence on Social MediaЧтениеGet Endless Content IdeasВидеоGet To Know CanvaВидеоSocial Media Marketing & Branding EssentialsDIALOGUECheckpoint QuizЗаданиеProficiency QuizЗаданиеSummaryЧтение
02Creative Content & Audience Mastery21 материалов

Find Free-to-Use Assets, Design Graphics, Make GIFs & Videos, and Build Customer Profiles to Create High-Impact Marketing Content

Find Free to Use ContentВидеоHow to Design Impactful GraphicsВидеоMake Captivating GIFsВидеоDesigning Engaging Visual Content for Social MediaЧтениеCreate Powerful VideosВидеоExploring Additional Video FormatsВидеоDevelop Customer ProfilesВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Emotional Marketing, Viral Copy & AI Content Mastery

Make Them Feel FirstВидеоMaster Compelling CopywritingВидеоViral HooksВидеоUsing Emotional Triggers and Viral Copy to Boost EngagementЧтениеUsing Hashtags for Greater Reach & AccessibilityВидеоAI for Epic ImagesВидео
03Social Media Platforms, Paid Social Ads & Leveraging AI and Strategy for Social Media Success106 материалов

Learn Why Facebook Matters, Create Your Page, Design Your Branding Assets, Update Page Settings & Start Posting Effectively

Why to Use Facebook To Market Your BusinessВидеоHow to Create A Facebook PageВидеоHow to Create A Facebook Profile ImageВидеоMaximizing Your Business Potential on FacebookЧтениеHow to Design A Facebook Cover ImageВидеоHow to Update Your Pages Info And PreferencesВидеоHow to Post About On Your Facebook PageВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Learn to Promote Your Facebook Page, Understand Likes vs Followers, Set Up and Use X, and Get Started on LinkedIn

How to Promote Your Page And Get Likes & EngagementВидеоWhat is The Difference Between Likes and FollowersВидеоGetting Started with X (Twitter)ВидеоSet Up Your X [Twitter] AccountВидеоPaid Ads on Social Media: A Beginner’s GuideЧтениеHow To Use X [Twitter]Видео

Social Media Platforms

How to Use LinkedIn ProfilesВидеоCreate a LinkedIn PageВидеоHow to Use FacebookВидеоCreating Powerful Profiles & Pages on Social MediaЧтениеGetting Started with Instagram for MarketingВидеоIntroduction to Pinterest MarketingВидео

Social Media Platforms

How to Use PinterestВидеоTikTok for BeginnersВидеоSet Up Your TikTok AccountВидеоYouTube for BeginnersВидеоHow to Use YouTubeВидеоMastering Social Media Platforms for Business GrowthЧтение

Paid Social Ads

Paid Ads IntroductionВидеоUnderstanding the Power of Facebook AdsВидеоLinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.ВидеоEffective Paid Advertising Strategies for Social MediaЧтениеPinterest Ads OverviewВидеоX Ads OverviewВидео

Social Media Strategy

The Importance of a Social Media StrategyВидеоUnderstanding Your Business’s Social Media NeedsВидеоAnalyzing Your Competitors’ Social Media StrategiesВидеоBuilding a Winning Social Media StrategyЧтениеLeveraging Collaboration for Social Media SuccessВидеоCheckpoint QuizЗадание

Introduction to AI for Social Media Marketing

Introduction to AI for Social Media MarketingВидеоCome Up with Great Social Media Post Ideas with ChatGPTВидеоWrite Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)ВидеоLeveraging AI for Social Media Content CreationЧтениеCome Up with Social Media Post Ideas with Google GeminiВидеоCreate Social Media Polls with Google GeminiВидео

AI Content Creation for Social Media & Blogging

Case Study: Content Calendar & Social MediaВидеоCase Study: Writing Social Media Posts & Promotional Emails with ChatGPTВидеоKey Capabilities of Generating Content with ChatGPT for Social Media MarketingВидеоOther AI Tools for Social Media Marketing: Gemini, Claude & MoreВидеоUsing AI to Enhance Your Social Media and Blog ContentЧтениеGenerate Optimized Social Media Posts & Captions with ChatGPT for Any PlatformВидео

AI-Driven Social Media Planning & Automation Tools

Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an InstantВидеоCreate Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPTВидеоRecommended Software to Further Automate Social Media MarketingВидеоAI-Powered Social Media Automation: Tools & StrategiesЧтениеTool #1: Content generation for Website, Blogs and Social MediaВидеоIntroduction to AI Social Media Tools and why it's important for your businessВидео

Social Media Automation Strategy & Scheduling Tools

What is Social Media automation and why is it important for your businessВидеоOverview of the Social Media automation strategyВидеоTool for Social Media Automation: SocialBeeВидеоMastering Social Media Automation and Scheduling ToolsЧтениеSocial Media post schedule and automationВидеоSocial media reposting automationВидео

Social Media Scheduling & Chatbot Automation Essentials

Ensuring Consistency in Social Media AutomationВидеоIntroduction to Meta Business SuiteВидеоSchedule Through MetricoolВидеоTool #1: Manychat - Creating your accountВидеоUsing Chatbots and Scheduling Tools for Efficient Social Media MarketingЧтениеCreating a chatbot for FacebookВидео

Advanced Chatbot Deployment & Multi-Channel Automation

Accessing the chat data and conversation historyВидеоCustomizing your chatbots for other goalsВидеоDeploying Chatbots and AI for Multi-Channel MarketingЧтениеCreating chatbot for Instagram, SMS or WhatsAppВидеоInstalling the Chatbot on your websiteВидеоComprehensive Social Media Marketing: Platforms, Ads, AI Tools, and AutomationDIALOGUE
04Tiktok Advertising, X Advertising & Pinterest Advertising93 материалов

TikTok Ads For Business

Introduction to TikTok Ads for BusinessВидеоTikTok Ads OverviewВидеоHow to Open A TikTok Ads AccountВидеоUnderstanding TikTok Ads AuctionВидеоHow to Leverage TikTok Ads for Business GrowthЧтениеTikTok Ads Manager OverviewВидеоUnderstanding Campaign Structure in TikTok AdsВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

TikTok Ads Campaign Structure & Audience Targeting

Building a TikTok Ads CampaignВидеоTargeting Your Audience in TikTok AdsВидеоUnderstanding Ad-Level DetailsВидеоMastering TikTok Ads Campaigns and Audience TargetingЧтениеCreating Lead Generation Campaigns on TikTokВидеоWebsite Traffic Campaign CreationВидео

TikTok Ads Optimization & Management Tools

Optimizing Ad Creative for TikTokВидеоUsing Automated Rules in TikTok AdsВидеоManaging Leads and Using RecommendationsВидеоOptimizing and Managing TikTok Ads for Maximum PerformanceЧтениеCreating Custom Reports for TikTok AdsВидеоCheckpoint QuizЗадание

TikTok Ads Insights, Analytics & Account Controls

Audience Insights, Comment Insights, Video InsightsВидеоAttribution Analytics, Creative InspirationsВидеоAccount Setup, Brand Safety Hub, Finance, DocumentsВидеоAnalyzing and Optimizing TikTok Ads PerformanceЧтениеCheckpoint QuizЗаданиеProficiency QuizЗадание

X Ads

Section OverviewВидеоX Ads OverviewВидео5 Reasons Why You Should Use X AdsВидеоX Ads StructureВидеоHow To Set Up Your X Ads AccountВидеоHow X (Twitter) Ads Can Drive Engagement and ConversionsЧтениеCheckpoint Quiz

X Ads Campaign Setup & Targeting Essentials

X Campaign ObjectivesВидеоSetting Up A X Ad Campaign To Drive TrafficВидеоA Step-by-Step Guide to X (Twitter) Ads Campaign SetupЧтениеAd Group Details & Bid TypesВидеоAudience Demographics - Gender, Age & LocationВидеоAd Group - DevicesВидео

X Ads Creative, Tracking & Audience Targeting

PlacementsВидеоX Ad CreativeВидеоSetting Up A X Ad Campaign To Get More ReachВидеоOptimizing Ad Creative and Audience Targeting on X (Twitter)ЧтениеHow To Set Up X Conversion TrackingВидеоX Custom Audiences - ListsВидео

Pinterest Advertising

Section OverviewВидеоPinterest Ads OverviewВидеоWhy is Pinterest Advertising Unique?ВидеоPinterest Ads Account StructureВидеоHow To Set Up Your Pinterest Ads AccountВидеоHarnessing the Power of Pinterest for Business GrowthЧтение

Pinterest Ads Campaign Setup & Creative Strategy

Setting Up A Pinterest Ad Campaign To Drive Brand AwarenessВидеоAd Group Details & Bid TypesВидеоTargeting DetailsВидеоPinterest Ad CreativeВидеоPerformance+ Campaign CreationВидеоVideo Campaign CreationВидео

Pinterest Ads Tracking, Audiences & Account Management

Pinterest Conversion TrackingВидеоPinterest Custom AudiencesВидеоPinterest Business ManagerВидеоPinterest BillingВидеоPinterest Ad ReportsВидеоAd RecommendationsВидео

Pinterest Analytics, Insights & Scaling Tools

Ad Account HistoryВидеоPinterest AnalyticsВидеоAudience InsightsВидеоConversion InsightsВидеоPinterest TrendsВидеоBulk EditorВидеоMulti-Platform Ads Mastery: TikTok, X, and Pinterest Advertising Essentials
AI for Quick VideosВидео
Checkpoint QuizЗадание
Content Creation, Visuals, and Copywriting for Social Media MarketingDIALOGUE
Proficiency QuizЗадание
Creating High-Impact Social Media Content Using Copy, Hooks, Hashtags, and AIDIALOGUE
SummaryЧтение
Introduction to LinkedIn for Social MediaВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Set Up Your Pinterest AccountВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
How to Research Compelling Video TopicsВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
TikTok Ads OverviewВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Proficiency QuizЗадание
Social media content opportunities with ChatGPTВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Write Longer-Form Blog Content to Promote on Social Media with ChatGPTВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Tool: Lately - Auto Generated Social Media postsВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Setting up your social media automation scheduleВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Checkpoint QuizЗадание
Proficiency QuizЗадание
Checkpoint QuizЗадание
Proficiency QuizЗадание
Designing and Deploying Chatbots for Multi-Platform Social Media MarketingDIALOGUE
SummaryЧтение
Managing Your Audience and Comments in TikTok AdsВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Proficiency QuizЗадание
Задание
Proficiency QuizЗадание
Targeting FeaturesВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
X Custom Audiences - Website ActivityВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Pinterest Campaign ObjectivesВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Checkpoint QuizЗадание
Proficiency QuizЗадание
Checkpoint QuizЗадание
Proficiency QuizЗадание
DIALOGUE
Checkpoint QuizЗадание
Proficiency QuizЗадание
Diagnosing and Optimizing a Social Media Ad CampaignDIALOGUE
SummaryВидео