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Social Media Marketing Course: Ads, Content, and AI title · LearnSpace
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Social Media Marketing Course: Ads, Content, and AI title

Курс от STARWEAVER
Средний≈ 33.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Social media marketing today requires more than publishing content—it requires a coordinated approach to brand strategy, audience engagement, paid advertising, analytics, and AI-powered workflows. In this course, you’ll build practical skills for planning and executing social media marketing across Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, Snap, Quora, Reddit, and ShareChat. You’ll explore content marketing, brand identity, audience psychology, paid social strategy, targeting, bidding, conversion tracking, and performance measurement. Through demonstrations and hands-on activities, you’ll learn to create and optimize campaigns using tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Canva, ChatGPT, and Google Analytics. You’ll also apply AI marketing workflows to content creation, audience research, ad copy, campaign planning, and optimization. By the end of the course, you’ll be prepared to manage end-to-end organic and paid social media campaigns and make informed decisions about platforms, creative strategy, budgets, targeting, and performance.

Навыки, которые вы освоите

Meta Ads ManagerSocial Media MarketingFacebookPaid mediaSocial Media StrategyBrandingAdvertisingContent MarketingOnline AdvertisingSocial Media ManagementTikTokBrand StrategyPinterestLinkedInSocial MediaBrand ManagementGoogle AnalyticsSocial Media CampaignsBrand MarketingWeb Analytics

Программа курса

8 модулей · 404 учебных материалов

01Social Media Marketing Foundations and Branding28 материалов

Lesson 1: Welcome and What Social Media Marketing Is

Building a Brand Foundation That Can Carry a Content Strategy DIALOGUEWelcome to the Course: Course OverviewЧтениеIntro Video to Course ВидеоWhat is Social Media Marketing Видео

Учитесь у экспертов

Starweaver

Global Leaders in Professional & Technology Education

Tanmoy Das

Online Course Creator| Digital Entrepreneur

Social Media Marketing Course: Ads, Content, and AI title
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≈ 33.8 ч

8 модулей

Язык: Английский

Часть программы вашего университета
Marketing Mythbusters Видео

Lesson 2: Brand Identity and Visual Content

Branding Introduction ВидеоWhat Makes a Powerful Brand? ВидеоMake a Brand Style Guide ВидеоContent Marketing 101 ВидеоGet Endless Content Ideas ВидеоGet To Know Canva ВидеоFind Free to Use Content ВидеоDesign Powerful Graphics ВидеоMake Captivating GIFs ВидеоCreate Powerful Videos ВидеоOther Powerful Video Styles ВидеоDevelop Customer Profiles Видео

Lesson 3: Audience Psychology, Copy, and AI for Content

Make Them Feel First ВидеоMaster Compelling Copywriting ВидеоViral Hooks ВидеоHashtags & Accessibility ВидеоAI for Epic Images ВидеоAI for Quick Videos ВидеоHands-On-Learning: Build Your Brand Foundation and First Social PostВзаимная проверкаDefending Your Brand Identity to a Skeptical Co-FounderDIALOGUESocial Media Marketing: An Hour a Day Overview and Current Platform Usage ЧтениеBranding Foundations vs. Paid Ads ОбсуждениеSocial Media Marketing Foundations and BrandingЗадание
02Platforms, Paid Social Foundations, and AI Workflows71 материалов

Lesson 1: Choosing the Right Social Media Platforms

Picking Platforms and Making the Case for Paid SocialDIALOGUEWhy to Use Facebook To Market Your Business ВидеоHow to Create A Facebook Page ВидеоHow to Create A Facebook Profile Image ВидеоHow to Design A Facebook Cover Image ВидеоHow to Update Your Pages Info And Preferences ВидеоHow to Post About On Your Facebook Page ВидеоHow to Promote Your Page And Get Likes & Engagement ВидеоX [Twitter] for Beginners ВидеоSet Up Your X [Twitter] Account ВидеоHow To Use X [Twitter] ВидеоLinkedIn for Beginners ВидеоHow to Use LinkedIn Profiles ВидеоCreate a LinkedIn Page ВидеоHow to Use Facebook ВидеоInstagram for Beginners ВидеоPinterest for Beginners ВидеоSet Up Your Pinterest Account ВидеоHow to Use Pinterest ВидеоTikTok for Beginners ВидеоSet Up Your TikTok Account ВидеоYouTube for Beginners ВидеоHow to Use YouTube ВидеоVideo Topic Research Видео

Lesson 2: Paid Social Foundations and Strategy

Paid Ads Introduction ВидеоHow Powerful Are Facebook Ads? ВидеоLinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account SetupВидеоPinterest Ads Overview ВидеоX Ads Overview ВидеоTikTok Ads Overview Видео

Lesson 3: AI for Marketing and Workflow Optimization

Introduction to AI for Social Media Marketing ВидеоCome Up with Great Social Media Post Ideas with ChatGPT ВидеоWrite Social Media Post Copy with ChatGPT (Instagram, Facebook, etc) ВидеоCome Up with Social Media Post Ideas with Google Gemini ВидеоCreate Social Media Polls with Google Gemini ВидеоSocial media content opportunities with ChatGPT Видео
03Organic Facebook Marketing and Community Building26 материалов

Lesson 1: Setting Up a Facebook Marketing Presence

Turning a Stalled Facebook Page Into a Living CommunityDIALOGUESocial Media Ads Introduction ВидеоFacebook Marketing - What we will cover ВидеоWhy to Use Facebook To Market Your Business ВидеоHow to Create A Facebook Page ВидеоHow to Create A Facebook Profile Image ВидеоHow to Design A Facebook Cover Image ВидеоHow to Update Your Pages Info And Preferences ВидеоWhat to Post On Your Facebook Page ВидеоHow to Promote Your Page And Get Likes & Engagement Видео

Lesson 2: Building and Managing a Community

What is an Online Community? ВидеоWhy Should You Start an Online Community? ВидеоRecommend Tools and Apps for Creating an Online Community ВидеоHow to Grow Your Online Community ВидеоHow to Create More Engagement in Your Community ВидеоQuick Tips for Increasing Engagement Видео

Lesson 3: Sustaining Engagement and Growth

Best Types of Posts to share in Your Community ВидеоMake Consistent Posting Easier ВидеоContent Tools & Apps I Use to Create and Automate Posts ВидеоMake Your Posts Count More and Increase Engagement ВидеоUse Analytics to Grow Your Community ВидеоHands-On-Learning: Set Up a Facebook Page and Launch a One-Week Content Plan Взаимная проверка
04Facebook Ads End to End55 материалов

Lesson 1: Facebook Ads Setup and Campaign Creation

Defending a Facebook Ads Program From Setup to ComplianceDIALOGUEFacebook Ads Basics - What We will Cover ВидеоHow Powerful Are Facebook Ads? ВидеоHow Do Facebook Ads Work - The Auction ВидеоFacebook Ad Structure ВидеоHow To Set Up Your Facebook Ads Account ВидеоFacebook Ads Metrics ВидеоFacebook Ads - Account Navigation ВидеоAd Creation - What We will Cover ВидеоCreate Your First Ad - Campaign Objectives ВидеоAd Set Name, Conversion, Campaign score, Audience definition ВидеоBudget & Schedule & Audience controls ВидеоAdvantage+ audience, Policy and regulatory requirements & Placements ВидеоAd name, Identity, Ad setup ВидеоDestination, Ad creative, Creative testing, Chat builder, Tracking Видео

Lesson 2: Audience, Bidding, and Pixel

What is an Audience and why is it important for your business ВидеоCustom Audience: Website visitors & Customer List ВидеоCustom Audience: App Activity & Offline Activity ВидеоCustom Audience: Catalogue & Video ВидеоCustom Audience: Instagram & Lead Form ВидеоCustom Audience: Events & Instant Experience Видео

Lesson 3: Advanced Campaigns, Strategy, and Compliance

Create Facebook Video Ad Campaign ВидеоHow To Create Lead Gen Campaign ВидеоApp Promotion Campaign ВидеоBrand Awareness Campaign ВидеоWebsite Traffic Campaign ВидеоOnline Sales Campaign Видео
05Social Media Tools and AI-Powered Operations50 материалов

Lesson 1: Tools to Manage and Engage Audiences

Justifying a Lean Tool Stack to a Budget-Conscious ClientDIALOGUEBusiness support home & Billing & payments ВидеоBrand Rights Protection & Brand Safety and Suitability ВидеоBusiness apps & Store locations ВидеоBusiness settings ВидеоMedia Library, Ratings & Reviews & WhatsApp Manager ВидеоCreator marketplace ВидеоPlanner ВидеоInbox, Leads Centre ВидеоContent ВидеоSound Collection ВидеоLive Dashboard Видео

Lesson 2: Tools to Advertise, Analyze, and Sell

Ad Account Settings & Ads ВидеоAd Limits per Page & Ads Manager ВидеоAdvertising settings & Audiences ВидеоAutomated Rules ВидеоCampaign Planner ВидеоCreative Hub Видео

Lesson 3: Specialized Tools and Meta Ads with ChatGPT

Meta AI Business Assistant ВидеоHelp ВидеоAd account Updates ВидеоSearch & Report a problem ВидеоNotifications ВидеоFacebook Ads Certification ВидеоMarket Research & Audience Understanding
06LinkedIn Advertising for B2B Reach36 материалов

Lesson 1: LinkedIn Ads Foundations and Formats

Making the ROI Case for LinkedIn Ads to a Skeptical B2B ClientcDIALOGUELinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup ВидеоLinkedin Ads Auction, Bid Price & Relevancy Score ВидеоLinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navigation ВидеоWebsite Visits Campaign Creation ВидеоSingle Image Ad ВидеоCarousal Image Ad ВидеоVideo Ad ВидеоText Ad ВидеоSpotlight Ad ВидеоDocument Ad ВидеоConversation Ad ВидеоEvent Ad ВидеоFollower Ad ВидеоJob Ad Видео

Lesson 2: Bidding and Audience Targeting

Bidding Strategy ВидеоAudiences Overview ВидеоAudiences ВидеоLocations ВидеоAudience Attributes ВидеоMatched Audiences Видео

Lesson 3: Tracking, Retargeting, and Reporting

What is Conversion Tracking & How to setup Conversion Tracking ВидеоSitewide Insight Tag Page Load conversion ВидеоEvent specific Insight Tag conversion ВидеоEvent specific pixel conversion ВидеоRetargeting Overview ВидеоRetargeting Campaign Creation Видео
07Video and Visual Platform Advertising85 материалов

Lesson 1: TikTok and X Ads

Choosing the Right High-Velocity Platform for the Right ProductDIALOGUESection Overview ВидеоIntroduction ВидеоHow to Open A TikTok Ads Account ВидеоAuction Basics ВидеоTikTok Ads Manager Overview ВидеоCampaign Structure ВидеоCampaign Level ВидеоAd Group: Customer Targeting ВидеоAd Level ВидеоLead Gen Campaign Creation ВидеоWebsite Traffic Campaign Creation ВидеоAudience Manager, Comments ВидеоCreative Section ВидеоAutomated Rules ВидеоLeads, Recommendation Center, ВидеоCustom Reports ВидеоAudience Insights, Comment Insights, Video Insights ВидеоAttribution Analytics, Creative Inspirations ВидеоAccount Setup, Brand Safety Hub, Finance, Documents ВидеоSection Overview ВидеоIntroduction Видео5 Reasons Why You Should Use X Ads ВидеоX Ads Structure ВидеоHow To Set Up Your X Ads Account ВидеоX Campaign Objectives ВидеоSetting Up A X Ad Campaign To Drive Traffic ВидеоAd Group Details & Bid Types ВидеоAudience Demographics - Gender, Age & Location ВидеоAd Group - Devices ВидеоTargeting Features ВидеоPlacements ВидеоX Ad Creative ВидеоSetting Up A X Ad Campaign To Get More Reach ВидеоHow To Set Up X Conversion Tracking ВидеоX Custom Audiences - Lists ВидеоX Custom Audiences - Website Activity Видео

Lesson 2: Pinterest Advertising

Section Overview ВидеоPinterest Ads Overview ВидеоWhy is Pinterest Advertising Unique? ВидеоPinterest Ads Account Structure ВидеоHow To Set Up Your Pinterest Ads Account ВидеоPinterest Campaign Objectives Видео

Lesson 3: Snapchat Advertising

Section Overview ВидеоSnapChat Ads Overview, SnapChat Ads Formats, Where SnapChat Ads Appear ВидеоWhy Run Ads On SnapChat ВидеоHow To Sign Up For SnapChat Ads ВидеоSnapChat Ads Structure ВидеоSnapChat Ads Account Navigation Видео
08Community-Driven Platform Advertising 53 материалов

Lesson 1: Quora Ads

Advertising Without Breaking the Community, and Planning What's NextDIALOGUESection Overview ВидеоQuora Ads Overview, Quora Ads Formats, Where Quora Ads Appear ВидеоWhy Run Ads On Quora ВидеоHow To Sign Up For Quora ВидеоStructure Of A Quora Ads Campaign ВидеоQuora Ads Campaign Objectives ВидеоHow to Create Brand Awareness Campaign ВидеоHow To Create Website Traffic Campaign ВидеоHow To Create Video View Campaigns ВидеоHow To Create Lead Gen Campaigns ВидеоHow To Create Conversion Campaigns ВидеоHow To Create App Installs Campaign ВидеоHow To Set Up Conversion Tracking ВидеоQuora Ads Custom Audiences ВидеоQuora Ads Lead Gen Form ВидеоQuora Ads Reporting Видео

Lesson 2: Reddit Ads

Section Overview ВидеоReddit Ads Overview, Reddit Ads Formats, Where Reddit Ads Appear ВидеоWhy Run Ads On Reddit ВидеоHow To Sign Up For Reddit Ads ВидеоReddit Ads Structure ВидеоReddit Ads Account Navigation Видео

Lesson 3: ShareChat Ads and Course Wrap

Section Overview ВидеоShareChat Ads Overview, ShareChat Ads Formats, Where ShareChat Ads Appear ВидеоWhy Run Ads On ShareChat ВидеоHow To Sign Up For ShareChat Ads ВидеоShareChat Ads Account Navigation ВидеоHow to Create Brand Awareness Campaign Видео
Why You Need a Strategy Видео
Get to Know The Business Видео
Get to Know The Competition Видео
Collaborate With Others Видео
Case Study: Content Calendar & Social Media Видео
Case Study: Writing Social Media Posts & Promotional Emails with ChatGPT Видео
Key Capabilities of Generating Content with ChatGPT for Social Media Marketing Видео
Other AI Tools for Social Media Marketing: Gemini, Claude & More Видео
Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform Видео
Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant Видео
Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT Видео
Recommended Software to Further Automate Social Media Marketing Видео
Tool #1: Content generation for Website, Blogs and Social Media Видео
Introduction to AI Social Media Tools and Why it's Important for your business Видео
Tool: Lately - Auto Generated Social Media posts Видео
What is Social Media Automation and Why is it Important for Your Business Видео
Overview of the Social Media Automation Strategy Видео
Tool for Social Media Automation: SocialBee Видео
Social Media post Schedule and Automation Видео
Social Media Reposting Automation Видео
Setting Up Your Social Media Automation Schedule Видео
Craft Consistency Видео
Meta Business Suite Видео
Schedule Through Metricool Видео
Tool #1: Manychat - Creating your account Видео
Creating a Chatbot for Facebook Видео
Accessing the Chat Data and Conversation History Видео
Customizing Your Chatbots for Other Goals Видео
Creating Chatbot for Instagram, SMS or WhatsApp Видео
Installing the Chatbot on Your Website Видео
Hands-On-Learning: Plan a Multi-Platform Paid Social Strategy with AI AssistanceВзаимная проверка
Pitching a Multi-Platform Paid Social Strategy to a Skeptical CMODIALOGUE
DataReportal Digital Report and Hootsuite Social Trends Чтение
Building a Strategy for a DTC Candle Brand Обсуждение
Platforms, Paid Social Foundations, and AI WorkflowsЗадание
De-escalating a Public Negative Comment Thread on FacebookDIALOGUE
Meta Business Help Center: Best Practices for Pages Чтение
Sequencing Community Growth for a New Brand Обсуждение
Organic Facebook Marketing and Community BuildingЗадание
Custom Audience: Facebook Page, Shopping & On-Facebook listings Видео
Lookalike Audience & Saved Audience Видео
Facebook Ads Bidding Strategy Видео
Facebook Ads Pixel Setup Видео
Facebook Ads Conversion API Видео
Facebook Ads Pixel + Shopify Integration Видео
Engagement Campaign Видео
LinkedIn Lead Generation Ad Campaigns Видео
View and download leads, metrics, and analytics for Lead Gen Form campaigns Видео
LinkedIn Dynamic Ad Campaign Creation Видео
LinkedIn Carousel Image Ad Campaign Видео
Conversation Ad Campaign Видео
LinkedIn Message Ad Campaign Видео
Document Ad Campaign Видео
LinkedIn Video Ad Campaign Видео
LinkedIn Event Ad Campaign Видео
LinkedIn Direct Sponsored Content Single Image Ad Campaign Видео
Facebook Ads Strategy - 1 Видео
Facebook Ads Strategy - 2 Видео
Facebook Ads Strategy - 3 Видео
Meta Business Suite Видео
Facebook Ad Policies Видео
Banned Ads/Accounts Видео
Hands-On-Learning: Build a Complete Facebook Ads Campaign in Ads ManagerВзаимная проверка
Briefing a Freelance Creative on a Facebook Ads CampaignDIALOGUE
Meta Ads Help Center and Facebook Advertising Policies Чтение
Choosing Bidding Strategies for Two Different Clients Обсуждение
Facebook Ads End to EndЗадание
Instant Forms, Partnership Ads Hub & Events Manager Видео
Ads Reporting & Audience Insights Видео
Insights & Branded Content Видео
Creative Reporting, Experiments & Traffic analysis report Видео
Appointments & Commerce Manager Видео
Monetisation & Orders Видео
Видео
Ad Copy Writing Видео
Ad Creative Creation Видео
Video Ads Scripts Видео
Full Campaign Planning Видео
Audience Targeting Ideas Видео
A/B Testing Plan Видео
Performance Analysis & Optimization Видео
Scaling Strategy Видео
Landing Page Copy Optimization Видео
Competitor Analysis Видео
Ad Angle Generation (MOST IMPORTANT) Видео
Retargeting Strategy Видео
Offer Creation Видео
Chatbot & Messenger Flow Ideas Видео
Hands-On-Learning: Build Your Social Media Tool Stack and Generate Meta Ads Creative with ChatGPT Взаимная проверка
Justifying a Tool Stack and AI Workflow Investment to Your ManagerDIALOGUE
G2 Grid for Social Media Management and Marketing AI Institute on AI in Marketing Чтение
Reading the Warning Signs When Scaling a Campaign Обсуждение
Social Media Tools and AI-Powered OperationsЗадание
How to use Reports in LinkedIn Видео
Billing Center Видео
Business Manager Overview Видео
LinkedIn Ads Certification Видео
Hands-On-Learning: Build a LinkedIn Ads Campaign with Conversion TrackingВзаимная проверка
Selling a LinkedIn Ads Program to a B2B VP of SalesDIALOGUE
LinkedIn Marketing Solutions Best Practice Guide Чтение
Picking a LinkedIn Bidding Strategy for Lead Gen Обсуждение
LinkedIn Advertising for B2B ReachЗадание
Setting Up A Pinterest Ad Campaign To Drive Brand Awareness Видео
Ad Group Details & Bid Types Видео
Targeting Details Видео
Pinterest Ad Creative Видео
Performance+ Campaign Creation Видео
Video Campaign Creation Видео
Pinterest Conversion Tracking Видео
Pinterest Custom Audiences Видео
Pinterest Business Manager Видео
Pinterest Billing Видео
Pinterest Ad Reports Видео
Ad Recommendations Видео
Ad Account History Видео
Pinterest Analytics Видео
Audience Insights Видео
Conversion Insights Видео
Pinterest Trends Видео
Bulk Editor Видео
SnapChat Ads Campaign Objectives Видео
How to Create Brand Awareness Campaign Видео
How To Create Traffic Campaign Видео
How To Create Leads Campaign Видео
How To Create App Promotion Campaign Видео
How To Create Sales Campaign Видео
SnapChat Ads Events Manager Видео
SnapChat Ads Audiences Видео
SnapChat Ads Pixel, Apps, Catalogs Видео
Snapchat Creative Library, Lens Folders, Create Lens & Filter Видео
SnapChat Audience Insights, Reports, Campaign Lab Видео
SnapChat Camera Kit, Developer Portal Видео
SnapChat Business Dashboard, Billing, Public Profiles, Lens Creator Marketplace Видео
Hands-On-Learning: Build a TikTok or Pinterest Ads Campaign with Creative VariantsВзаимная проверка
Pitching a TikTok Test to a Brand That Has Only Run Facebook AdsDIALOGUE
TikTok for Business Creative Best Practices and Pinterest Business Insights Чтение
Pinterest's Compounding Results vs. Other Platforms Обсуждение
Video and Visual Platform AdvertisingЗадание
Reddit Ads Campaign Objectives Видео
How to Create Brand Awareness Campaign Видео
How To Create Website Traffic Campaign Видео
How To Create Video View Campaigns Видео
How To Create Conversion Campaigns Видео
How To Create App Installs Campaign Видео
Audience Manager Видео
Events Manager Видео
Report Manager Видео
Campaign Import, Bulk Import Видео
AI Copywriter, Ad Inspiration, Post Library Видео
History, Brand Safety, Billing Видео
Business Manager Видео
How To Create Consideration Campaign Видео
How To Create Conversion Campaign Видео
ShareChat Ads Reports Видео
ShareChat Ads Event Manager Видео
ShareChat Ads Target Audience Видео
Hands-On-Learning: Build a Community-Driven Ads Campaign on Quora, Reddit, or ShareChatВзаимная проверка
Defending a Reddit Ads Pilot to a Skeptical Leadership TeamDIALOGUE
Reddit for Business Community Guidelines and Quora Ads Best Practices Чтение
Choosing Reddit for a Niche Hobbyist Brand Обсуждение
Project: Multi-Platform Social Media Marketing Plan for a Brand LaunchВзаимная проверка
Community-Driven Platform AdvertisingЗадание