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Solution Design & Presentation · LearnSpace
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Solution Design & Presentation

Курс от Coursera
Средний≈ 7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Learn how to design effective business solutions and present them confidently to decision-makers in B2B sales environments. In this course, you’ll explore how sales professionals translate client needs into clear solution proposals that demonstrate measurable business value. You’ll learn how to structure solution recommendations, connect product or service capabilities to client challenges, and communicate proposals in a way that supports informed decision-making. The course also focuses on presentation techniques that help sales professionals explain complex ideas clearly, address stakeholder questions, and build confidence in proposed solutions. What makes this course unique is its emphasis on solution-focused communication in high-stakes business conversations. Instead of simply presenting product features, you’ll learn how to frame solutions around business outcomes, financial value, and long-term partnership potential. These skills help sales professionals deliver compelling presentations that support strategic deals and strengthen relationships with senior stakeholders.

Навыки, которые вы освоите

Proposal DevelopmentRisk MitigationKey Performance Indicators (KPIs)Stakeholder EngagementSales PresentationProposal WritingProblem SolvingB2B SalesSolution SellingGeneral Sales PracticesEnterprise SalesSales StrategySales PresentationsBusiness Risk ManagementSolution Sales EngineeringRisk AnalysisValue-Based CareConsultative SellingStakeholder CommunicationsSelling Techniques

Программа курса

7 модулей · 37 учебных материалов

01Sell Outcomes Not Features: Translate Features into Quantified Business Outcomes6 материалов
From Features To Outcomes: Guiding Buyers Toward Meaningful DecisionsDIALOGUEWelcome VideoВидеоFeatures vs. Outcomes vs. ValueВидеоValue-Based Selling - Choosing the KPIs That Matter to Your BuyerЧтение

Учитесь у экспертов

Professionals from the Industry

Преподаватель курса

Solution Design & Presentation
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Обучение на Coursera

≈ 7 ч

7 модулей

Язык: Английский

Часть программы вашего университета
Turning Features into ROI Statements Using AIВидео
Hands-on Learning: Convert a Feature Deck into a Value-Outcome DeckЗадание
02Sell Outcomes Not Features: Evaluating and Defending the Right Deck5 материалов
Why Sellers Misjudge ValueDIALOGUEBuyer Alignment and Value EvaluationЧтениеRunning a Side-by-Side Deck Comparison ВидеоHands-on Learning: Side-by-Side Deck Evaluation and DefenseЗаданиеGraded Assessment: Defend the Outcome-Led DeckЗадание
03Co-Create Success Plans: Facilitate the Success Workshop7 материалов
Why Co-Creation Builds Buy-InDIALOGUEWelcome to Co-Create Success PlansВидеоAnatomy of a Success WorkshopВидеоIdentifying Client RisksЧтениеRunning a Fishbone SessionВидеоHands-On Learning: Design a Problem-Solving WorkshopЗаданиеPractice Quiz: Workshop Facilitation CheckЗадание
04Co-Create Success Plans: Document Risks and Outcomes5 материалов
Why Outcomes MatterDIALOGUEFrom Root Cause to KPIВидеоWriting Risk-Based MitigationsЧтениеHands-On Learning: Draft a Risk-to-Outcome SOWЗаданиеGraded Assessment: Co-Create Success PlansЗадание
05Pitch Interactive Decks: Design & Deliver an Interactive Sales Proposal6 материалов
Introduction and WelcomeВидеоFrom Slides to Decisions: Rethinking Your Sales PresentationDIALOGUEThe Tell–Show–Ask Framework for Sales ProposalsВидеоThe 10-Slide Proposal BlueprintЧтениеHands-On Learning: Build & Rehearse a 10-Slide Interactive ProposalЗаданиеDid Your Close Invite a Decision or Avoid One?DIALOGUE
06Pitch Interactive Decks: Diagnose Confusion & Improve Slide Clarity5 материалов
Diagnosing Slide Confusion Through Buyer QuestionsВидеоMeasuring Slide Clarity: Readability, Hierarchy, and Cognitive LoadЧтениеHands-On Learning: Slide Clarity Diagnostic & RedesignЗаданиеWhich Question Told You the Most About Buyer Confusion?DIALOGUEGraded assessment: Deliver & Improve an Interactive Sales ProposalЗадание
07Executive Solution Proposal Project3 материалов
Why Executive Solution Proposals MatterЧтениеExecutive Solution Proposal: Requirements and Evaluation ЧтениеDevelop an Executive Solution Proposal Задание