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Business Intelligence & Analytics

Курс от S.P. Jain Institute of Management and Research
Начальный≈ 15.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This week we will begin with module 1- Introduction to AI, BIA and Overview of Data Mining. AI (Artificial Intelligence) is an umbrella term, encompassing various technologies and applications, including ML (Machine Learning) (this also included Deep Learning and Generative AI), Robotics, Computer Vision. Artificial intelligence is a machine’s ability to perform some cognitive functions we usually associate with human minds (e.g., perceiving, reasoning, learning and problem solving). BIA (Business Analytics & Analytics) is essentially applying ML for improving business performance. BIA includes various technologies like Data Mining, Business Forecasting, OLAP. This module will give an overview of some of the aspects of AI. It will also talk about various steps involved in BI&A, involving Requirements, Data Warehouse, Exploratory Data Analysis techniques, Detailed techniques, Bench marking so that business performance before and after incorporating analytics can be compared. It will talk about various skill set under “Data Science”. It will then give an overview of various techniques of Data Mining, namely Supervised Learning (Classification and Regression) Unsupervised Learning (Association, Clustering, and Dimension Reduction). This module will also talk about steps for carrying out supervised learning. By the end of this course, students should be able to: 1. Understand the Business Analytics concepts, tools and techniques 2. Understand how organizations can succeed using data 3. Analyse data using techniques like Data Mining 4. Apply techniques in various business situations 5. Apply two tools, namely R and Orange, along with Excel 6. Strategically think about how to improve business performance

Навыки, которые вы освоите

Data MiningSupervised LearningRegression AnalysisClassification And Regression Tree (CART)Business AnalyticsDimensionality ReductionBusiness IntelligenceMarketing AnalyticsPredictive AnalyticsData-Driven Decision-MakingAnalysisCustomer AnalysisAnalyticsAnalytical SkillsPredictive ModelingApplied Machine LearningData-Driven MarketingTarget MarketAdvanced AnalyticsBusiness Analysis

Программа курса

6 модулей · 78 учебных материалов

01Module 1: Introduction to AI, BIA, Data Mining and Methodology of Applying Supervised Techniques17 материалов

Introduction to the Course

Meet Your Faculty - Prof. Sunil Lakdawala ЧтениеMeet Your Faculty - Prof. Sunil Lakdawala ВидеоIntroduction to the CourseВидео

Introduction to AI

What is AI?Видео

Учитесь у экспертов

Dr. Sunil Lakdawala

Dr. Sunil Lakdawala, Ph.D. MS

Business Intelligence & Analytics
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≈ 15.1 ч

6 модулей

Язык: Английский

Часть программы вашего университета
What is BIA?Видео
What is AI (artificial intelligence)?Чтение
AI and BI (Word file)Чтение
Introduction to AI and BIЗадание
DialogueDIALOGUE

Overview of Data Mining

Supervised Techniques and Unsupervised TechniquesВидео Overview of Data Mining (word file)ЧтениеSupervised and Unsupervised TechniquesЗадание

Carrying Out Supervised Techniques

Steps for Supervised Data MiningВидеоHow Not to Do SamplingВидеоLesson 3 Steps for Supervised Data Mining (word file)ЧтениеSteps Required for Carrying Out Supervised TechniquesЗаданиеSupervised and Unsupervised techniques & Steps Required for Carrying out Supervised TechniquesЗадание
02Module 2 : Classification Techniques15 материалов

Applying Classification Techniques

Explaining the Problem (“German Credit Data”) and Steps for Addressing the ProblemВидеоInstalling instructions for R and Orange softwareЧтениеGerman Credit Data FileЧтение

Solving Classification Problem Using R / R Studio

RStudio for the Total BeginnerВидеоAddressing the Problem Using RВидео Introduction to R and RStudioЧтениеPractice exercise 1: Classification problem using RЧтениеGerman Credit Data R fileЧтение

Solving Classification Problem Using Orange

Orange WorkflowВидеоAddressing the Problem Using ORANGE Видео Introduction to Orange (Word File)ЧтениеPractice exercise 2: Classification problem using OrangeЧтениеClassification problem using R and OrangeЗаданиеOrange Workflow youtube video Чтение
03Module 3 : Regression Technique and Business Applications12 материалов

Regression

Explaining the Problem “Boston Housing” and Steps for Addressing the ProblemВидеоAddressing the Problem Using RВидеоAddressing the Problem Using ORANGEВидеоMultiple Linear RegressionЧтениеPractice exercise 3: Regression problem using R ЧтениеPractice exercise 4: Regression problem using Orange ЧтениеRegression problem using R and OrangeЗаданиеPractice Problems - 1ЧтениеSolutions to Practice Problems - 1ЧтениеBoston Housing Data FileЧтениеBoston Housing Data R FileЧтение

Business Applications

Business ApplicationsВидео
04Module 4 : Target Marketing10 материалов

Introduction to Target marketing

What is Target Marketing and RFM Analysis?ВидеоCase: Charles Book ClubВидеоTarget Marketing and RFM AnalysisЧтениеTarget MarketingЗаданиеCharles Book Club Data FileЧтениеCharles Book Club R FileЧтение

Cases – Target Marketing: Charles Book Club (CBC) and Fund Raising

Charles Book Club Solution Using R StudioВидеоCharles Book Club Solution Using OrangeВидео Logistic RegressionЧтениеTarget MarketingЗадание
05Module 5 : Association10 материалов

What is Association

AssociationВидеоCase: GroceriesВидео AssociationЧтениеGroceries and Big Basket Data FileЧтениеGroceries and Big Basket R FileЧтение

Cases – Association Groceries

Groceries Solution Using R StudioВидеоGroceries Solution Using OrangeВидеоBusiness ApplicationsВидеоAssociationЗаданиеAssociationЗадание
06Module 6 : Clustering and Dimension Reduction14 материалов

What is Clustering and Dimension Reduction

ClusteringВидеоDimension ReductionВидеоPCA German Credit Data Using R-StudioВидео ClusteringЧтение PCAЧтениеClustering, Dimension Reduction ЗаданиеGerman Credit Data and IRIS Data FileЧтениеPCA German Credit & IRIS R fileЧтение

Cases – IRIS and German Credit

IRIS Data and solution Using R-StudioВидеоIRIS Solution Using OrangeВидеоBusiness ApplicationsВидеоPractice Case : Clustering using “Mall_Customers.csv” using OrangeЧтениеClustering, Dimension ReductionЗаданиеCourse Wrap UpВидео
Quiz 3AЗадание