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Курс от S.P. Jain Institute of Management and Research
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Marketing Management
Курс от S.P. Jain Institute of Management and ResearchО курсе
Marketing plays a vital role in business growth. It is a broad general management responsibility and not specific to marketing specialists alone. Customer-oriented and competitive marketing strategies are critical to business success. This course explores the core concepts and tools of contemporary marketing management—including market segmentation, brand positioning, distribution channel design and communications to develop an effective customer-centric marketing strategy. Through the course, you will be exposed to a variety of analytical approaches, tools and techniques that we can use in thinking about strategic issues. The various modules in this course will enable you to apply the learning from the various concepts and frameworks to your workplace. The goal of this course is to enable you to take effective decisions and become better managers at your workplace.
Навыки, которые вы освоите
Marketing StrategiesMarketing CommunicationsConsumer BehaviourBrand StrategyProduct Lifecycle ManagementBrandingProduct StrategyProduct ManagementMarketing ManagementBrand ManagementStrategic MarketingProduct LiningMarketing Strategy and TechniquesCommunication PlanningProduct PlanningMarket OpportunitiesTarget MarketCampaign PlanningMarketing PlanningBrand Marketing
Программа курса
6 модулей · 79 учебных материалов
01Introduction to Marketing Strategy23 материалов
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Dr. Dhrithi Mahadevan
Dr. Dhrithi Mahadevan, P.hd, BE, Major: Electronics & Communication