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Курс от Universitat Autònoma de Barcelona
courseraБизнес
Sport Sponsorship. Let them Play
Курс от Universitat Autònoma de BarcelonaО курсе
Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event. There are no special requirements to take the course. Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation.
Навыки, которые вы освоите
Strategic PartnershipBrand StrategyEmployee EngagementEvent MarketingStakeholder ManagementPromotional StrategiesEvent PlanningStakeholder AnalysisPeer ReviewInternal CommunicationsProposal DevelopmentBrandingBrand ManagementStakeholder EngagementBusiness DevelopmentStakeholder CommunicationsCase StudiesDriving engagementCampaign Planning
Программа курса
5 модулей · 62 учебных материалов
01Basic Information and Module 1 (Basic principles of Sponsorship)22 материалов
Учитесь у экспертов
Richard Denton
Freelance Sport Marketing Consultant and Professor