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Capstone - Launch Your Own Business! · LearnSpace
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Capstone - Launch Your Own Business!

Курс от Michigan State University
Уровень не указан≈ 21.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

It is a cliché, but nevertheless very true. Experience is the best teacher. It is also the best confidence builder. It is time for you to take action! The concepts and skills presented throughout the courses in the specialization are applied in this capstone course where you will launch an actual business. It will not be a business concept described on paper, but a functional business with legal status in your particular governmental jurisdiction, developed within your available resources whatever they are, and challenged to generate revenue. One of the greatest benefits of this specialization is the business development environment provided by the population of learners. At the point of the capstone course your thousands of fellow learners become consultants capable of refining and adding value to your business concept, they may also be potential customers or at the very least allow you to observe the likely reactions from potential customers. With the experience of launching this startup, and the execution capabilities and confidence gain from that experience it is our desire that you repeat the process and launch another startup or a bigger version of this startup. Hopefully going on to launch another, and another, and another, evoking another cliché, 'practice will make perfect'.

Навыки, которые вы освоите

Owned MediaLedgers (Accounting)OperationsMarketingProduct DevelopmentSmall Business AccountingFinancial StatementsNew Product DevelopmentProduction PlanningBusiness PlanningBusiness DevelopmentWeb PresenceDigital Media StrategyEntrepreneurshipDemand GenerationCommercial LawsPromotional StrategiesAccountingBookkeepingNew Business Development

Программа курса

6 модулей · 34 учебных материалов

01Capstone Welcome & Overview 2 материалов

Are you ready?

Capstone Introduction VideoВидеоWhat's your motivation?Обсуждение
02Creating Your Legal Entity 4 материалов

Incorporate Your Company

Legal Entity Creation Взаимная проверка

Учитесь у экспертов

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation

Capstone - Launch Your Own Business!
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Обучение на Coursera

≈ 21.1 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Legal Entity Comparison Chart - LegalZoomЧтение
Review: IncorporationВидео
Review: LLCs vs. C-CorpsВидео
03Setting Up Your Bank Account 3 материалов

Set up your banking relationship.

Bank Account Establishment Взаимная проверка"How to Choose the Right Bank for Your Small Business" - INC MagazineЧтение"How to Shop for a Bank." - Wall Street JournalЧтение
04Create Your Digital Presence 6 материалов

Create your company website.

Website DevelopmentВзаимная проверкаWebsite Building ToolsЧтение

Create your social media presence.

Social Media PresenceВзаимная проверкаGlobal Social Media StatisticsЧтение

Outline your social media campaigns.

Best Social Media CampaignsОбсуждение"8 Tips to Running an Actually Successful Social Media Campaign" - Ed Zitron for INC MagazineЧтение
05Establish Your Financial Statements 11 материалов

Review: Financial Statements & Proforma Lectures

Review: Financial StatementsВидеоReview: Creating Financial Proformas LectureВидео

Create Your Income Statement

Income StatementВзаимная проверкаPreperation of the Income StatementЧтениеReview: Income StatementsВидео

Create Your Balance Sheet

Balance Sheet Взаимная проверкаBalance Sheet Explanation - Accounting CoachЧтениеReview: Balance SheetВидео

Create Your Cash Flow Statement

Cash Flow Statement Взаимная проверкаCash Flow Overview & TemplateЧтениеReview: Cash Flow StatementВидео
06Create a Path Forward8 материалов

Create a Strategy Statement & Business Model Canvas

Lecture Review Video: Revisiting StrategyВидеоStrategy Statement Взаимная проверкаLecture Review Video: What Game to PlayВидеоBusiness Model CanvasВзаимная проверкаBusiness Model Canvas Template DownloadЧтение

Create an Operations Statement

Review Video: Where Truth LiesВидеоOperations Statement Взаимная проверка

Proof of Product

Commit to action. Взаимная проверка