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Starting & Managing a Sustainable Hotel or Tourism Business · LearnSpace
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Starting & Managing a Sustainable Hotel or Tourism Business

Курс от Coursera
Начальный≈ 3.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course provides a comprehensive overview of sustainable practices in the hotel and tourism industry, focusing on environmental conservation, community engagement and economic sustainability. Imagine a boutique hotel set in a pristine, untouched landscape. This small hotel not only provides luxurious comfort but operates entirely on renewable energy, sources its food locally and maintains the focus on zero-waste policy. It stands as a beacon of sustainability, drawing eco-conscious travelers and setting a new benchmark in the hospitality industry. This vision can become a reality for your business too. Let’s interpret the essential strategies and best practices that will empower you to launch or revamp your hotel or tourism business as a sustainability trailblazer. Throughout this journey, you’ll uncover market trends, acquire practical insights and become a game-changer at implementing eco-friendly practices. Moreover, we’ll explore the multiple advantages of sustainability: not only does it benefit the environment and the community, but it also makes sound financial sense, in the short and log term. This course is designed for aspiring hotel and tourism entrepreneurs, hotel managers and supervisors, professionals interested in sustainable hospitality business practices, and hospitality students. Participants should have a basic understanding of the hospitality industry, a foundational knowledge of business management principles, and a genuine interest in sustainability within the hospitality sector. By the end of this course, you will be able to identify market trends in sustainable tourism, develop a sustainable business plan, implement eco-friendly practices in hotel operations, and analyze the financial and environmental impact of these practices.

Навыки, которые вы освоите

Environmental Social And Corporate Governance (ESG)Corporate SustainabilitySustainable BusinessHospitalityMarket OpportunitiesCommunity DevelopmentHospitality and Food ServicesSustainable DevelopmentMarket AnalysisStrategic Decision-MakingHotel And Restaurant ManagementBusiness PlanningSustainability StandardsWaste MinimizationEnvironmental IssueHospitality ManagementHotels and AccommodationsEnvironmental Resource ManagementSustainable SystemsHotel Operations

Программа курса

1 модулей · 24 учебных материалов

01Starting & Managing a Sustainable Hotel or Tourism Business24 материалов

Lesson 1: Introduction to Sustainable Tourism

Welcome to the Course: Course OverviewЧтениеIntroduction to the Course & Meet Your InstructorВидеоExamining the Importance of Sustainability in TourismВидеоAnalyzing Consumer Behaviour and TrendsВидео

Учитесь у экспертов

Marta Sotto-Mayor

Hospitality Certified Trainer, Professor and Consultant

Starweaver

Global Leaders in Professional & Technology Education

Starting & Managing a Sustainable Hotel or Tourism Business
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Обучение на Coursera

≈ 3.4 ч

1 модулей

Язык: Английский

Субтитры: Узбекский, Пушту, Дари, Казахский

Часть программы вашего университета
Examining the Case Studies on Hotels Implementing the ESG FrameworkВидео
World Economic ForumЧтение

Lesson 2: Business Planning for Sustainable Hotels

Identifying Components of a Sustainable Business PlanВидеоEvaluating Financial Strategies and Measuring PerformanceВидеоImplementing Marketing Strategies and Communicating Effectively for Sustainable Hotels and Tourism BusinessesВидеоMcKinsey ESG ReportЧтение

Lesson 3: Eco-Friendly Practices in Hotel Operations

Implementing Strategies for Hotels to Become More Energy EfficientВидеоExamining Real-World Case Studies of Recycling ProgramsВидеоExplaining The Importance of Stakeholder InvolvementВидеоAnalyzing Purposeful Travel and Responsible PracticesВидеоStudy on Sustainability Practices on Eco-Friendly ResortsЧтениеDriving Eco-Friendly Guest ExperiencesОбсуждение

Lesson 4: Sustainable Guest Services

Analyzing The Financial Viability of Eco-friendly Amenities and ServicesВидеоEvaluating and Implementing Green Certifications and Standards for Sustainable Hospitality ВидеоProgress Report on Hilton’s 2030 Sustainability TargetsЧтениеCongratulations and Continuous Learning JourneyВидеоSustainability Audit ChecklistЧтениеStrategic Steps for Sustainable Tourism SuccessОбсуждениеSustainability Audit and Improvement Plan: A Practical ExerciseВзаимная проверкаStarting & Managing a Sustainable Hotel or Tourism BusinessЗадание