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How to Finance and Grow Your Startup – Without VC · LearnSpace
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How to Finance and Grow Your Startup – Without VC

Курс от University of London, London Business School
Начальный≈ 22.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Who? If you’re an entrepreneur at any stage of your journey, or even an aspiring one, and you need money to start or grow your business, this course is for you. What? This course will introduce, and help you put to use in your startup, the five models through which your customers can – and will, if you ask them! – fund your business. These five time-tested models have been put to use by entrepreneurial superstars like Michael Dell, Bill Gates, Richard Branson and more. Sadly, though, the five models are rarely talked about and not widely understood. Until now! The five models will be brought to life by the real-world stories of an inspiring collection of incredibly creative entrepreneurs from around the world – including successes and failures – through a series of captivating no-holds-barred interviews with founders and others, and investors, too. Why? More than two generations ago, the venture capital community – VC’s, business angels, incubators, and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for very good reasons: the sometimes astonishing returns they’ve delivered to their investors and the incredibly large and valuable companies their ecosystem has created. But the vast majority of fast growing companies never take any angel or venture funding. Are they onto something that most of today’s entrepreneurial ecosystem has missed? Indeed, should a business angel or VC be seen as the first port of call for getting your nascent entrepreneurial venture off the ground or growing it faster? Perhaps not. How? You’ll be asked to do a series of exercises – out in the real world – to put your growing toolkit to use in your business or the one you hope to start. Hands-on, practical tools to help your business start and thrive – without venture capital. You’ll join our discussion board of fellow participants, if you like, and learn from others who are putting the tools to work, just as you are. And to suit today’s fast-paced lifestyles, we’ve broken what you’ll get – short lessons, interviews, thought-provoking questions, even some optional things to read – into bite-sized chunks, so you can log in and grab them whenever and wherever you are. And what else? If, after checking out and perhaps completing this course, you find your company in a position where seeking venture capital turns out to be the right thing to do next, John Mullins leads an inspiring and hands-on executive education course at London Business School – this one face-to-face – called Financing the Entrepreneurial Business. There, among a room full of investors and entrepreneurs, you’ll study a series of captivating real-world cases and learn everything an entrepreneur – or an investor, for that matter – needs to know to handle the person who sits across the deal table and take an entrepreneurial business from start-up to exit. See https://www.london.edu/education-and-development/executive-education/topic/finance/financing-the-entrepreneurial-business#.WIVY_FyTQ-0 for info.

Навыки, которые вы освоите

Market AnalysisPayment Processing and CollectionNew Business DevelopmentPrivate EquityBusiness StrategiesBusiness ModelingCustomer InsightsProduct DevelopmentFundraising and CrowdsourcingCommercializationRevenue ManagementCase StudiesCustomer EngagementEntrepreneurial FinanceDemand GenerationGrowth StrategiesCustomer AnalysisFinanceEntrepreneurshipCash Management

Программа курса

8 модулей · 120 учебных материалов

01Introduction: Why this course?6 материалов

Introduction

0.1 Why this course?Видео0.2 GlossaryЧтение0.3 Course outcomesЧтение0.4 Assignment before starting Module 1Чтение

Учитесь у экспертов

John Mullins

Associate Professor of Management Practice

How to Finance and Grow Your Startup – Without VC
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≈ 22.7 ч

8 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Get-to-know-each-otherЧтение
0.6 Getting to know you survey responsesЧтение
02Module 1: Why taking venture capital is a bad idea22 материалов

Lectures and interviews

1.1 Introduction to Module 1, Part 1: John MullinsВидео1.2 Introduction to Module 1, Part 2: John MullinsВидео1.15 ReflectionОбсуждение1.3 A customer-funded success story - Thomas KnobelВидео1.3.1 Reflection: Is there a Thomas Knobel in you?Обсуждение1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.Видео1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 2Видео1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 3Видео1.6.1 Reflection: If you seek VC at some point, will you go as begger or king?Обсуждение1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.Видео1.8 A growth guru's perspective - Interview with Verne Harnish, Part 2Видео1.2.1 Reflection: Are you open to an alternative to taking early VC?Обсуждение1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.Видео1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 2Видео1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 3Видео1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 4Видео1.8.1 Reflection: Improving your cash cycle; how will you do it?Обсуждение1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John MullinsВидео1.13.1 Reflection: Five customer-funded models. Is one right for you?Обсуждение1.14 Optional readingЧтение1.12.1 Reflection: How will you make your business more capital efficient?Обсуждение

Assignment for the next module

Entrepreneur or Angel InterviewsВзаимная проверка
03Module 2: Matchmaker models18 материалов

Lectures and interviews

2.1 Introduction to Module 2Видео2.11 ReflectionОбсуждение2.2 A matchmaker success story - Budgetplaces.comВидео2.2.1 Reflection: John Erceg's niche was budget hotels. What's yours?Обсуждение2.3 A matchmaker failure story - ProFounder.Видео2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.Видео2.1.1 Reflection: Is your matchmaker model compelling for both buyers and sellers?Обсуждение2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.Видео2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 2Видео2.8.1 Reflection: Can you build an Uber in your market segment? How?Обсуждение2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.Видео2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.Видео2.4.1 Reflection: Do you understand your supplier motivations? Will they play ball?Обсуждение2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.Видео2.9.1 Reflection: Are you considering a matchmaking/marketplace business?Обсуждение2.10 Optional readingЧтение2.6.1 Reflection: How will you know when it is time to pivot?Обсуждение

Assignment for the next module

Solving customer problemsВзаимная проверка
04Module 3: Pay-in-advance models19 материалов

Lectures and interviews

3.1 Introduction to Module 3: John Mullins.Видео3.9 Optional readingЧтение3.2 A pay-in-advance success story - Funovation.Видео3.2.1 Reflection: What can you build in your basement and take to the stars?Обсуждение3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.Видео3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.Видео3.4.1 Reflection: Who do you need to complete your entrepreneurial team?Обсуждение3.5 A pay-in-advance failure story - The Loot.Видео3.1.1 Reflection: Can you make it in your customer's interest to pay in advance?Обсуждение3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 1Видео3.7 Celebrating kids' writing - Jon Smith Part 2Видео3.7.1 Reflection: Steve Jobs resolved pain in the music industry; Jon Smith in education. What about you?Обсуждение3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.Видео3.8.1 Reflection: Can your customers get you through the funding gap your company will face?Обсуждение3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.Видео3.5.1 Reflection: At the end of the day your business model must work. Will yours?Обсуждение3.9.1 Reflection: Getting paid in advance puts fuel in your tank. Can you do it?Обсуждение3.10 ReflectionОбсуждение

Assignment for the next module

Assessing customer needs and reactions to your business ideaВзаимная проверка
05Module 4: Subscription models20 материалов

Lectures and interviews

4.1 Introduction to Module 4Видео4.1.1 Reflection: Does your reflection model make sense?Обсуждение4.2 Customer-funding winemakers - NakedWines.comВидео4.2.1 Reflection: NakedWines solved problems for winemakers with its angels' funds. Any lessons for you?Обсуждение4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.Видео4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.Видео4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.Видео4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.Видео4.6.1 Reflection: What ROI are you getting on each new person you hire?Обсуждение4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.Видео4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.Видео4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.Видео4.9.1 Reflection: Are you focused on producing great software or on what the customer will pay?Обсуждение4.10 How not to do it: Lessons from failure.Видео4.10.1 Reflection: Does your subscription model make sense?Обсуждение4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.Видео4.11.1 Reflection: Does your subscription model pass the test?Обсуждение4.12 Optional readingЧтение4.13 ReflectionОбсуждение

Assignment for the next module

Investigating subscription businessesВзаимная проверка
06Module 5: Scarcity models17 материалов

Lectures and interviews

5.1 Introduction to Module 5: John Mullins.Видео5.2 Speed and scarcity wins for Zara.Видео5.1.1 Reflection: Can you make scarcity work to your benefit?Обсуждение5.3 The hands-on nitty gritty of getting customer funds - interview with Rud Browne, Part 1. Rud Browne on getting customers to pay in advance and buyers to play ball; on managing through a downturn; on advice for entrepreneurs getting started today; and more.Видео5.4 The hands-on nitty gritty of getting customer funds - Interview with Rud Browne, Part 2Видео5.5 The hands-on nitty gritty of getting customer funds - Interview with Rud Browne, Part 3.Видео5.5.1 Reflection:Entrepreneurship is a journey. Are you sure you are up for it?Обсуждение5.6 Easy money in India? - Interview with Ajeet Khurana, Part 1. Ajeet Khurana on 2015's easy money in India: Would it last?; on valuations in India; on mobile-first or mobile-only?; on positive cash flow; and more.Видео5.7 Easy money in India? - Interview with Ajeet Khurana, Part 2.Видео5.8 Easy money in India? - Interview with Ajeet Khurana, Part 3.Видео5.8.1 Reflection: Today's valuation will come down. Are you prepared?Обсуждение5.10 Optional readingЧтение5.9 Module 5: Wrap-up, lessons learned, and a look ahead.Видео5.9.1 Reflection: Does your scarcity model really stack up?Обсуждение5.2.1 Reflection: How can your business turn less into more?Обсуждение5.11 ReflectionОбсуждение

Assignment for the next module

Scarcity and flash sale apparel opportunities in IndiaВзаимная проверка
07Module 6: Service-to-product models13 материалов

Lectures and interviews

6.1 Introduction to Module 6: John Mullins.Видео6.1.1 Reflection: Can you find a way to 'productise' your service?Обсуждение6.2 A customer funded journey (Part 1) - Interviews with Claus Moseholm, Jimmy Maymann, and Hillel Zidel. Claus (co-founder), Jimmy (CEO mid-journey) and Hillel (investor) on getting started; on raising their aspirations; on growth capital as a funding source; and more.Видео6.3 A customer funded journey (Part 2) - Interview with Jimmy Maymann.Видео6.4 A customer funded journey (Part 3) - Interview with Claus Moseholm.Видео6.5 A customer funded journey (Part 4) - Interviews with Hillel Zidel.Видео6.6 A customer funded journey (Part 5) - Interview with Jimmy Maymann.Видео6.7 A customer funded journey (Part 6) - Interviews with Hillel Zidel.Видео6.8 Module 6: Wrap-up, lessons learned, and a look ahead: John Mullins.Видео6.8.1 Reflection: Can you bootstrap and sell services on your way to a service-to-product transition?Обсуждение6.9 Optional readingЧтение6.10 ReflectionОбсуждение

Assignment for the next module

Determining a possible product to transform a service businessВзаимная проверка
08Module 7: Putting a customer-funded model to work in your business5 материалов

Lectures and interviews

7.1 Introduction to Module 7: John Mullins.Видео7.2 The Mom Test - interview with Rob Fitzpatrick (Part 1)Видео7.3 The Mom Test - interview with Rob Fitzpatrick (Part 2).Видео7.4 Module 7: Wrap-up, lessons learned, and a final look ahead: John Mullins.Видео7.5 Optional readingЧтение