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Storytelling and Persuading with Data and Digital Technology · LearnSpace
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Storytelling and Persuading with Data and Digital Technology

Курс от University of Maryland, College Park
Начальный≈ 7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Turn data into decisions that move your organization forward. In this course, you’ll learn how to transform your business into a true “decision factory” — where analytics, data products, and digital technologies drive smarter choices, stronger alignment, and greater impact. Through practical frameworks and hands-on insights, you’ll discover how to combine data storytelling, foresight, and scenario planning to improve the quality and speed of decision-making. You’ll learn how to identify your organization’s key decisions, map data needs, and build processes for reliable, evidence-based choices — even when information is incomplete or ambiguous. You’ll also explore the latest trends shaping digital transformation, including the rise of low-code/no-code analytics, AI, and robotic process automation (RPA). By the end of the course, you’ll be ready to lead with data, design better decisions, and help your organization compete in today’s fast-changing digital landscape.

Навыки, которые вы освоите

Data PresentationStorytellingPersuasive CommunicationData VisualizationMicrosoft PowerPointData-Driven Decision-MakingData StrategyData StorytellingCustomer EngagementPresentationsStrategic Decision-MakingData LiteracyProposal WritingDigital TransformationBusiness TransformationCustomer InsightsAnalyticsData ScienceStakeholder EngagementInfluencing

Программа курса

5 модулей · 77 учебных материалов

01Week 1 Using Data in Your Stories22 материалов

Welcome to Storytelling And Persuading Using Data And Digital Technologies

Welcome!ЧтениеCourse SyllabusЧтениеCourse InstructorЧтениеFAQsЧтение

The Basics of Storytelling

Учитесь у экспертов

William A. Brantley

Преподаватель курса

Storytelling and Persuading with Data and Digital Technology
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Обучение на Coursera

≈ 7 ч

5 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Азербайджанский, Испанский, Японский, Казахский

Часть программы вашего университета
1.1.1 The Basics of StorytellingВидео
The Basics of Storytelling Summary PointsЧтение
1.1.3 The Basics of Storytelling Knowledge CheckЗадание

Compelling Storytelling with the ABT Framework

1.2.1 Compelling Storytelling with the ABT Framework VideoВидеоCompelling Storytelling with the ABT Framework Summary PointsЧтение1.2.3. Compelling Storytelling with the ABT Framework Knowledge CheckЗадание

Selecting the Right Data

1.3.1 Selecting the Right Data VideoВидеоSelecting the Right Data Summary PointsЧтение1.3.3 Selecting the Right Data Knowledge CheckЗадание

Creating a Story from Data

1.4.1 Creating a Story from Data VideoВидеоCreating a Story from Data Summary PointsЧтение1.4.3 Creating a Story from Data Knowledge CheckЗадание

Thinking in Data Stories

1.5.1 Thinking in Data Stories VideoВидеоThinking in Data Stories Summary PointsЧтение1.5.3 Thinking in Data Stories Knowledge CheckЗадание

Week 1 Quiz

Week 1 QuizЗадание

Week 1 References

Week 1 ReferencesЧтениеDon't Forget to Claim You Some PDUs!Чтение
02Week 2 Building Good Data Presentations17 материалов

The Rules of Good Presentations

2.1.1 The Rules of Good Presentations VideoВидеоThe Rules of Good Presentations Summary PointsЧтение2.1.3 The Rules of Good Presentations Knowledge CheckЗадание

Brain-Friendly Presentation Design

2.2.1 Brain-Friendly Presentation Design VideoВидеоBrain-Friendly Presentation Design Summary PointsЧтение2.2.3 Brain-Friendly Presentation Design Knowledge CheckЗадание

Creating Good Data Visualizations

2.3.1 Creating Good Data Visualizations VideoВидеоCreating Good Data Visualizations Summary PointsЧтение2.3.3 Creating Good Data Visualizations Knowledge CheckЗадание

Beyond Bullet-Points Presentation Planning and Delivery

2.4.1 Beyond Bullet-Points Presentation Planning and Delivery VideoВидеоBeyond Bullet-Points Presentation Planning and Delivery Summary PointsЧтение2.4.3 Beyond Bullet-Points Presentation Planning and Delivery Knowledge CheckЗадание

Compelling Online Presentations

2.5.1 Compelling Online Presentations VideoВидеоCompelling Online Presentations Summary PointsЧтение2.5.3 Compelling Online Presentations Knowledge CheckЗадание

Week 2 Quiz

Week 2 QuizЗадание

Week 2 References

Week 2 ReferencesЧтение
03Week 3 Using Data for Persuasion17 материалов

What Persuades People?

3.1.1 What Persuades People? VideoВидеоWhat Persuades People? Summary PointsЧтение3.1.3 What Persuades People? Knowledge CheckЗадание

3.2 Presence, Logic, and Emotions in Persuasion

3.2.1 Presence, Logic, and Emotions in Persuasion VideoВидеоPresence, Logic, and Emotions in Persuasion Summary PointsЧтение3.2.3 Presence, Logic, and Emotions in Persuasion Knowledge CheckЗадание

The Perfect Pitch Tool for Persuasion

3.3.1 The Perfect Pitch Tool for Persuasion VideoВидеоThe Perfect Pitch Tool for Persuasion Summary PointsЧтение3.3.3 The Perfect Pitch Tool for Persuasion Knowledge CheckЗадание

Recovering from a Bad Proposal

3.4.1 Recovering from a Bad Proposal VideoВидеоRecovering from a Bad Proposal Summary PointsЧтение3.4.3 Recovering from a Bad Proposal Knowledge CheckЗадание

Helping the Decision Maker Persuade Themselves

3.5.1 Helping the Decision Maker Persuade Themselves VideoВидеоHelping the Decision Maker Persuade Themselves Summary PointsЧтение3.5.3 Helping the Decision Maker Persuade Themselves Knowledge CheckЗадание

Week 3 Quiz

Week 3 QuizЗадание

Week 3 References

Week 3 ReferencesЧтение
04Week 4 Customer Training17 материалов

Why Organizations Need to Train Their Customers

4.1.1 Why Organizations Need to Train Their Customers VideoВидеоWhy Organizations Need to Train Their Customers Summary PointsЧтение4.1.3 Why Organizations Need to Train Their Customers Knowledge CheckЗадание

Creating the Customer Training Program

4.2.1 Creating the Customer Training Program VideoВидеоCreating the Customer Training Program Summary PointsЧтение4.2.3 Creating the Customer Training Program Knowledge CheckЗадание

Training Customers with Data Analytics Products

4.3.1 Training Customers with Data Analytics ProductsВидеоTraining Customers with Data Analytics Products Summary PointsЧтение4.3.3 Training Customers with Data Analytics Products Knowledge CheckЗадание

Engaging Customers with Data Analysis

4.4.1 Engaging Customers with Data Analysis VideoВидеоEngaging Customers with Data Analysis Summary PointsЧтение4.4.3 Engaging Customers with Data Analysis Knowledge CheckЗадание

Training Customers with Data Stories

4.5.1 Training Customers with Data Stories VideoВидеоTraining Customers with Data Stories Summary PointsЧтение4.5.3 Training Customers with Data Stories Knowledge CheckЗадание

Week 4 Quiz

Week 4 QuizЗадание

Week 4 References

Week 4 ReferencesЧтение
05Final Exam4 материалов

Final Exam

Don't Forget to Claim You Some PDUs!ЧтениеNow How About a Quick Retro...?ЧтениеFinal ExamЗаданиеContinue Your Education with UMD!Чтение