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Strategic & Deal Planning · LearnSpace
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Strategic & Deal Planning

Курс от Coursera
Средний≈ 11.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Develop the strategic planning skills needed to manage territories, prioritize opportunities, and design effective deal strategies in B2B sales. In this course, you’ll learn how to analyze sales opportunities, align sales activities with business goals, and create structured plans that support long-term revenue growth. You’ll explore practical approaches for territory planning, opportunity prioritization, and deal strategy development. The course focuses on how sales professionals evaluate market potential, identify high-value opportunities, and coordinate actions that move deals forward. Through realistic business scenarios, you’ll practice building strategic sales plans that connect client needs with organizational objectives. What makes this course unique is its focus on sales strategy and structured planning rather than individual sales interactions. You’ll learn how successful sales professionals think strategically about accounts, markets, and revenue opportunities. These skills help sales teams plan effectively, allocate resources wisely, and pursue deals that create long-term business value.

Навыки, которые вы освоите

Strategic Decision-MakingSales StrategyDecision MakingBusiness DevelopmentValue PropositionsStrategic PartnershipB2B SalesSales Territory ManagementPrioritizationSales ManagementNew Business DevelopmentCost Benefit AnalysisSales PipelinesProposal DevelopmentGo To Market StrategyBusiness PlanningPrice NegotiationAccount Strategy

Программа курса

12 модулей · 74 учебных материалов

01Craft Sales Strategy: Foundations of a B2B Sales Strategy 7 материалов
Why Sales Strategies Fail Without Clear FoundationsDIALOGUEWhat Is a B2B Sales Strategy?ВидеоDefining the Right Target SegmentВидеоCrafting a Compelling B2B Value PropositionЧтение

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Преподаватель курса

Strategic & Deal Planning
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Обучение на Coursera

≈ 11.5 ч

12 модулей

Язык: Английский

Часть программы вашего университета
Choosing the Right Channel MixВидео
Hands-on Learning: Sales Strategy Element MappingЗадание
Practice Quiz: Identify Core Sales Strategy ElementsЗадание
02Craft Sales Strategy: Building a One-Page Sales Strategy for a New Vertical7 материалов
Why Reusing the Same Sales Strategy Fails in New VerticalsDIALOGUESelling the Same Product to a Different IndustryВидеоThe One-Page B2B Sales Strategy FrameworkЧтениеSelecting Channels Based on Buying BehaviorВидеоHands-on Learning: Build a One-Page Sales StrategyЗаданиеStrategy Reflection and RefinementDIALOGUEGraded Assessment: Sales Strategy Decision AssessmentЗадание
03Grow Business Pipeline: Understanding Business Development in the B2B Funnel5 материалов
Why Business Development Drives GrowthDIALOGUEWhere Pipeline Growth Really BeginsВидеоWhere Business Development FitsЧтениеMapping BD Activities to the FunnelВидеоHands-on Learning: Build a Business Development GlossaryЗадание
04Grow Business Pipeline: Identifying Partners to Grow Pipeline7 материалов
Why Partnerships Expand PipelineDIALOGUEWhat Makes a Strong PartnerВидеоPartner Models and Risks in Business DevelopmentЧтениеEvaluating Partners in a CaseВидеоHands-on Learning: Identify and Justify Two PartnersЗаданиеNext Steps in Business DevelopmentВидеоGraded Quiz: Grow Business PipelineЗадание
05Matrix Your Discounts: Choosing the Right Discount with a Weighted Matrix7 материалов
Welcome & Course IntroductionВидеоWhy Discount Decisions Fail Without StructureDIALOGUEFrom Gut Feel to Framework: Discount Decisions ExplainedЧтениеScoring Discount Scenarios in ExcelВидеоHands-on Learning: Build Your Discount Decision MatrixЗаданиеPressure-Testing Your ChoiceDIALOGUEApplying Weighted Decision Matrices in SalesЗадание
06Matrix Your Discounts: Refining the Matrix After the Customer Decides6 материалов
When the Customer Chooses “Wrong”DIALOGUEUsing Deal Outcomes to Improve Future DecisionsЧтениеAdjusting Weights After the Client Chooses Option BВидеоHands-on Learning: Refine the Matrix After Customer SelectionЗаданиеWould You Change the Weights AgainDIALOGUEGraded Assessment: Discount Strategy Decision Matrix AnalysisЗадание
07Craft Territory Playbook: Build the 6-Month Territory Plan6 материалов
Why Territory Planning Drives QuotaDIALOGUEWelcome to Craft Territory PlaybookВидеоAnatomy of a 6-Month Territory PlanВидеоICP Fit and A/B/C Account TiersЧтениеEffective Strategies for Leveraging AI in Sales: Pipeline Math and AI PropensityВидеоHands-on Learning: Build Your 6-Month Territory PlanЗадание
08Craft Territory Playbook: Mid-Cycle Gaps and Strategic Pivots6 материалов
Why Mid-Cycle Reviews MatterВидео Gap Analysis Against Sales TargetsЧтениеSelecting Strategic Pivots That WorkВидеоHands-on Learning: Recommend Two Strategic Pivots from a Mid-Cycle Gap AnalysisЗаданиеPressure-Test Your Strategic PivotsDIALOGUEGraded Assessment: Territory Strategy and Mid-Cycle DecisionsЗадание
09Create Win-Win Partnerships: Designing a Partnership That Creates Mutual Value 7 материалов
Why Great Partnerships Start with Mutual ValueDIALOGUEWelcome to Create Win-Win PartnershipsВидеоSaaS Partnership Strategy: Building and Scaling A Successful ProgramЧтениеReading - Step by Step Guide to Drafting a Win-Win Partnership ProposalЧтениеDesigning a Revenue Share and Co-Market/Sell ModelВидеоHands-On Learning: Draft a Win-Win Partnership Proposal ЗаданиеPractice Quiz: Evaluating Partnership Proposal DecisionsЗадание
10Create Win-Win Partnerships: Evaluating Partnership ROI and Deciding What to Scale 6 материалов
Partnerships Only Work If the Numbers HoldDIALOGUEMeasuring Partnership ROI After a PilotВидеоStepwise Walkthrough for Building Strong Business Cases with a Technology Investment Case StudyЧтениеHands-On Learning: Analyze a Partnership Pilot and Recommend Next StepsЗаданиеPractice Quiz: Deciding Whether to Scale a PartnershipЗадание Partnership ROI Analysis and Scale DecisionЗадание
11Career Development for B2B Sales Professionals 7 материалов
A Day in the Life of a B2B Sales ProfessionalВидеоWhat Hiring Managers Look For in Sales Candidates ЧтениеPractice Check: Spot the Strong Candidate ЗаданиеTurning Your Experience into Strong Resume Content ВидеоReading: Building Your Sales ProfileЧтениеHands-on Activity: Build Your Sales Positioning PackЗаданиеSales Interview Practice DIALOGUE
12Project: Strategic Sales Planning Project3 материалов
Why Strategic Sales Planning Matters ЧтениеStrategic Sales Plan: Requirements and Evaluation ЧтениеDevelop a Strategic Market Expansion Plan Задание