Strategic Growth & Engagement

О курсе

Apply your lifecycle marketing skills to complex, real-world scenarios in both B2B and B2C environments. In this course, you will learn specific strategies for lead qualification and sales hand-off in B2B contexts, and ecommerce conversion tactics in B2C settings using Klaviyo. You will also learn how to identify churn-risk signals in subscriber behavior, build reactivation and win-back programs, and design retention strategies that drive repeat purchase and long-term customer value. You will work across Klaviyo, HubSpot, and Mailchimp to implement growth-oriented lifecycle programs and evaluate their ROI. By the end of this course, you will be able to: execute B2B lifecycle strategies including lead scoring, qualification, and multi-touch nurturing sequences; implement B2C ecommerce lifecycle tactics in Klaviyo; identify churn-risk patterns and launch reactivation email programs; and design retention strategies for both business models. This course includes a project where you build a complete lifecycle retention program.

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Professionals from the Industry

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