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Strategic Management Foundations & Capabilities · LearnSpace
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Strategic Management Foundations & Capabilities

Курс от University of Huddersfield
Начальный≈ 21 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Unlock the essential principles of strategic management with this comprehensive specialization. Dive into business strategy formulation, implementation, and evaluation to develop competitive advantages and integrate organizational culture. Explore advanced frameworks like SWOT analysis, VRIN model, and Porter's Value Chain. Enhance your management skills, navigate complex environments, and solve real-world business challenges through practical projects and case studies.

Навыки, которые вы освоите

Strategic Decision-MakingBusiness StrategyCorporate StrategyCompetitive AnalysisBusiness Process ImprovementRisk AnalysisMarket AnalysisStrategic ThinkingOrganizational StrategyBusiness StrategiesAnalysisCritical Thinking and Problem SolvingBusiness AnalysisCase StudiesBusiness PlanningBusiness Management

Программа курса

4 модулей · 105 учебных материалов

01Foundations of business strategy23 материалов

Course Overview

Welcome to strategic managementВидеоModule overview ЧтениеMeet the teaching teamЧтениеReflection activitiesЧтение

Учитесь у экспертов

Shelley Harrington

Преподаватель курса

Strategic Management Foundations & Capabilities
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Обучение на Coursera

≈ 21 ч

4 модулей

Язык: Английский

Субтитры: Дари, Пушту

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Foundations of business strategy overviewЧтение

Getting started with strategic management

Foundations of strategic managementВидеоCritical thinking and strategic management Чтение

Defining strategic management

Key termsЧтениеFormulation, implementation, and evaluationЧтениеMission and vision statementsЧтениеReflection submission: mission and vision statementsЗадание

Strategic management basics

The strategic management modelЧтениеBenefits of strategic managementЧтениеReflection submission: Non-financial benefitsЗаданиеStrategic planningЧтениеGuidelines for effective strategic managementЧтениеReflection submission: Guidelines for strategic management (Feedback Missing)Задание

Case study: Netflix - A strategic journey

Strategic approachЧтениеActivity: Netflix case studyЧтениеPractice Dialogue: Netflix StrategyDIALOGUE

Summary and Assessments

Foundations of business strategy summaryЧтениеLet's Practice: Foundations of business strategyЗаданиеTest Yourself: Foundations of business strategyЗадание
02The internal business environment30 материалов

The internal business environment introduction

Welcome to The internal business environmentВидеоThe internal business environment overviewЧтение

Strategic Capabilities

Defining strategic capabilitiesЧтениеPhysical capabilitiesЧтениеFinancial capabilitiesЧтениеHuman capabilitiesЧтениеAchieving LongevityЧтение

SWOT analysis

Introducing SWOT analysisВидеоSWOT analysisЧтениеIBM SWOTЧтениеTOWS matrixЧтениеActivity: Putting SWOT and TOWS into practiceЧтениеPractice Dialogue: Applying SWOT/TOWS to Amazon to Drive Competitive AdvantageDIALOGUE

VRIN Model

VRIN overviewЧтениеApplicationЧтениеVRIN analysis activity guidance: McDonald'sЧтениеPractice Dialogue: McDonald's Strategic ResourcesDIALOGUE

Porters Value Chain

Porters value chain overviewЧтениеPrimary vs. support activities - differencesЧтениеHow the value chain links with VRIN analysisЧтение

Managing people for capability development

OverviewЧтениеDesign a training programmeЧтениеActivity submission: Training programmeЗаданиеThe Butterfly effectЧтение

Integrating Strategy and Culture

How to integrate strategy and cultureЧтениеGetting the best out of peopleЧтениеSustainable competitive advantage and how to achieve itЧтение

Summary and Assessments

The internal business environment summaryЧтениеLet's Practice: The internal business environmentЗаданиеTest Yourself: The internal business environmentЗадание
03The external business environment33 материалов

The external business environment introduction

Welcome to The external business environmentВидеоThe external business environment overviewЧтение

Strategic Positioning Analysis

Strategic Positioning AnalysisЧтениеReflection: Macro environmentОбсуждениеApplying the modelЧтение

PESTEL Framework

The Macro EnvironmentЧтениеPESTEL FrameworkЧтениеApplying PESTELЧтениеPractice Dialogue: Nvidia PESTELDIALOGUE

Scenario Planning

Key termsЧтениеScenario PlanningЧтениеAlternative possible environmentsЧтениеPractice Dialogue: Scenario planDIALOGUE

Porter’s Five Forces Framework

Porter’s Five Forces FrameworkЧтениеPorter's five forces overviewВидеоThreat of EntryЧтениеThreat of SubstitutesЧтениеBargaining Power of BuyersЧтениеBargaining Power of SuppliersЧтениеRivalry between competitors

Industry Lifecycle and Strategic Groups

Industry Lifecycle and Strategic GroupsЧтениеStrength in numbers - the value in collaborationЧтениеOpportunities and threatsЧтение

Drivers of Change

Drivers of ChangeЧтениеCommon drivers of industry changeЧтениеReflection - Your ideas and experiencesЧтениеPractice Dialogue: Petrol pricesDIALOGUE

Summary and Assessments

The external business environment summaryЧтениеLet's Practice: The external business environmentЗаданиеTest Yourself: The external business environmentЗадание
04Dynamic capabilities19 материалов

Dynamic capabilities introduction

Welcome to Dynamic capabilitiesВидеоDynamic capabilities overviewЧтение

How has strategic management changed

Evolution of strategic managementЧтениеFrom predictability to unpredictabilityЧтение

The VUCA model

What is VUCAЧтениеApplication of the VUCA modelЧтениеThe usefulness of SWOT into VUCAЧтение

Capabilities

Why do we need capabilities?ЧтениеDifferent capabilitiesЧтениеSensing, seizing, and transformingЧтениеStable vs. unstableЧтениеDynamic capabilities and business performanceЧтениеExample - PepsiЧтениеFrom ordinary to dynamic - Walmart case study

Summary and Assessments

Dynamic capabilities summaryЧтениеLet's Practice: Dynamic capabilitiesЗаданиеTest Yourself: Dynamic capabilitiesЗаданиеSummary of the course and next stepsЧтение
Чтение
Factors that affect the strengths (in isolation/each force)Чтение
Benefits and challenges of using this frameworkЧтение
Collective strengthsЧтение
Чтение
Practice Dialogue: Walmart case studyDIALOGUE