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Strategic Planning and Project Delivery · LearnSpace
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Strategic Planning and Project Delivery

Курс от Coursera
Средний≈ 12.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course develops the strategic planning and project management skills that enable marketers to execute complex initiatives on time and on budget. You'll master visual planning tools like Gantt charts and Kanban boards, learn to manage leads in HubSpot CRM, and facilitate effective team collaboration through post-mortems and cross-functional coordination. By the end of this course, you'll be able to build comprehensive project timelines in Asana, draft 12-month omnichannel strategies with revenue targets, and calculate ROI to recommend strategic pivots. These competencies prepare you for brand management, marketing operations, and strategic marketing roles where planning and execution excellence drive business results. Who this is for: Marketing coordinators, brand managers, project managers, and professionals looking to enhance their strategic execution skills. Basic marketing experience is helpful but not required.

Навыки, которые вы освоите

HubSpot CRMCustomer Relationship Management (CRM) SoftwareProject ManagementPlan ExecutionGenerative AIStrategic PlanningTimelinesPerformance MeasurementEmail MarketingMarketing OperationsMarketing StrategiesContent StrategyMarketing AnalyticsBrand StrategySearch Engine OptimizationDigital MarketingMarketing PlanningAI EnablementSocial Media MarketingGoogle Analytics

Программа курса

6 модулей · 48 учебных материалов

01Plan Launch Tasks9 материалов
The Anatomy of a Failed LaunchDIALOGUEGantt vs. Kanban: Timeline vs. FlowВидеоThe Power of Kanban and the Accountable TaskЧтениеHow to Structure Your First Launch?Видео

Учитесь у экспертов

Professionals from the Industry

Преподаватель курса

Strategic Planning and Project Delivery
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 12.6 ч

6 модулей

Язык: Английский

Часть программы вашего университета
The Mini-Blueprint TemplateЧтение
Hands-On Learning: Organize the Jumbled Task ListЗадание
Defend Your PlanDIALOGUE
Knowledge Check: Core ConceptsЗадание
Brand Launch Mini-BlueprintЗадание
02Boost Team Stages8 материалов
Stuck in the StormDIALOGUEThe Four Stages: A Team's JourneyВидеоThe Ultimate Fix: Role Clarity & LeadershipЧтениеChoosing Your Move: From Storming to NormingВидеоHow to Build a Responsibility MatrixЧтениеHands-On Learning: Draft a Mini-MatrixЗаданиеKnowledge Check: Diagnose and AdviseЗаданиеTeam Alignment PlanЗадание
03Manage Leads with HubSpot7 материалов
Why Structured Data is a Marketer's SuperpowerDIALOGUEThe Cost of Chaos: When Lead Data Goes WrongВидеоThe CRM "Big Three": A Marketer's GuideЧтениеDecoding CRM: Lifecycle Stages and Lead SourcesВидеоA Practical Guide to Preparing Lead DataЧтениеHands-On Learning: Preparing Webinar Leads for HubSpotЗаданиеStructuring Trade Show Leads for CRM EntryЗадание
04Manage Brand Projects11 материалов
The Blank Page ProblemDIALOGUEThe Anatomy of a Project PlanВидеоDeconstructing a Rebrand: The Airbnb StoryЧтениеVisualizing Success: From Tasks to TimelinesВидеоHands-On Learning: Drafting a Mini-PlanЗаданиеKnowledge Check: Blueprint Components CheckЗаданиеThe Cost of Not LearningВидеоThe Blameless Post-Mortem and The Living PlaybookЧтениеRole Play: Finding the Root CauseDIALOGUEHands-On Learning: From Insight to ActionЗаданиеBrand Project Management PackageЗадание
05Craft Omnichannel Strategy10 материалов
The Omnichannel ImperativeDIALOGUEThe Cost of DisconnectionВидеоThe Anatomy of an Omnichannel StrategyЧтениеBuilding Your Strategic BlueprintВидеоFrom Data to Decisions: A Framework for Measuring ROIЧтениеHow to Recommend a Strategic PivotВидеоDefending Your StrategyDIALOGUEHands-On Learning: Q1 Performance ReviewЗаданиеKnowledge Check: Omnichannel ConceptsЗадание12-Month Omnichannel Strategy DeckЗадание
06Omnichannel Brand Launch Plan3 материалов
Why This Project MattersЧтениеYour Project Blueprint: Requirements and EvaluationЧтениеProject: Omnichannel Brand Launch PlanЗадание