Strategic Planning and Competitive Analysis

О курсе

Learn how to analyze strategic management concepts, evaluate competitive strategies, and apply industry-recognized frameworks to support sustainable business success. This course provides practical skills in strategic planning, competitive analysis, corporate strategy, and organizational execution. The course begins with the foundations of strategic management, including strategic intent, mission, organizational direction, and the strategic management process. Learners will understand how organizations build sustainable competitive advantage and align resources with long-term objectives. As the course progresses, learners examine business-level strategies such as cost leadership, differentiation, and focus, along with corporate-level growth strategies including concentration, integration, diversification, and internationalization. The course also explores cooperative strategies and organizational expansion approaches used in competitive markets. Advanced modules focus on strategic advantage frameworks such as core competencies, VRIO, and value chain analysis. Learners will also apply essential strategic analysis tools including SWOT, PEST, Porter’s Five Forces, balanced scorecard, and McKinsey 7S for internal and external business evaluation. The course concludes with strategy execution and control, emphasizing leadership, ethics, organizational culture, strategic change, and monitoring systems that ensure alignment between planning and business performance. What makes this course unique is its integrated approach that combines foundational strategic theory with advanced competitive frameworks and execution practices. By the end of the course, learners will be able to evaluate strategic opportunities, design competitive strategies, and contribute effectively to organizational growth and long-term success.

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