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Strategic Product Management · LearnSpace
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Strategic Product Management

Курс от Board Infinity
Начальный≈ 20.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Course Description: This course equips participants with essential skills and methodologies for effective product management. The course covers various frameworks, including Agile, Scrum, Kanban, and Design Thinking, helping learners choose the right approaches for their projects. Participants will explore technical skills, such as understanding technical requirements and using data analysis tools, along with market analysis and product strategy topics like user research and go-to-market strategies. It also addresses the product development lifecycle, collaboration between teams, and best practices for product launches. Finally, learners will gain hands-on experience with SQL and Excel for data management and popular data visualization tools to enhance their analytical capabilities. This course is designed for aspiring product managers looking to refine their strategic decision-making skills. Learning Objectives: 1. Analyze various product management frameworks and methodologies, applying the most suitable approaches to different product scenarios. 2. Evaluate technical requirements and leverage data analysis tools to inform product development and decision-making processes. 3. Conduct market analysis and customer research to identify target segments and develop effective go-to-market strategies. 4. Utilize data management techniques, including SQL and Excel, to analyze product metrics and visualize data for informed decision-making. Target Audience: This course is tailored for students seeking a career in Product Management and professionals looking to transition into Product Management roles. It is ideal for individuals who wish to enhance their interviewing skills and deepen their understanding of the product management landscape, preparing them effectively for product management interviews. Prerequisites: -Engineering Degree preferable - not necessary -Basic knowledge of technology company operations Disclaimer: This is an independent educational resource created by Board Infinity for informational and educational purposes only. This course is not affiliated with, endorsed by, sponsored by, or officially associated with any company, organization, or certification body unless explicitly stated. The content provided is based on industry knowledge and best practices but does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks, and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.

Навыки, которые вы освоите

Product Lifecycle ManagementMarket AnalysisDesign ThinkingData Visualization SoftwareAgile MethodologyGo To Market StrategyProduct StrategyProduct ManagementMarket ResearchAgile Software DevelopmentCommercializationData Analysis SoftwareTechnical ManagementCustomer AnalysisAgile Product DevelopmentTarget MarketNew Product DevelopmentProduct MarketingTechnical Product ManagementProduct Development

Программа курса

4 модулей · 100 учебных материалов

01Product Management Techniques32 материалов

Introduction to the Course

Introduction to the CourseВидеоMeet your InstructorВидео

Product Management Frameworks and Methodologies

Product Management Frameworks and Methodologies: OverviewВидеоAgile Methodology in Product ManagementВидео

Учитесь у экспертов

Board Infinity

Instructor

Strategic Product Management
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 20.5 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Индонезийский, Испанский, Японский

Часть программы вашего университета
Scrum FrameworkВидео
Kanban MethodologyВидео
Scrum vs Kanban: Choosing the Right ApproachВидео
Design Thinking ApproachВидео
Waterfall vs. AgileВидео
Key Differences between Waterfall and Agile Видео
Hybrid ApproachesВидео
Choosing the Right ApproachВидео
Scrum vs KanbanВидео
Read more about Agile Product Management, Design Thinking, and Comparing Agile, Scrum, Waterfall, and KanbanЧтение
Practice Quiz: Product Management Frameworks and MethodologiesЗадание

Technical Skills for Product Managers

Technical Skills for Product Managers: Overview ВидеоUnderstanding Technical Requirements in Product ManagementВидеоBasics of Software Development and Engineering ConceptsВидеоFamiliarity with Data Analysis Tools and TechniquesВидеоKnowledge of UX/UI Principles and Design ThinkingВидеоRead more about Essential Skills for Product Managers, Key Technical Concepts, and Data Analysis TechniquesЧтениеPractice Quiz: Technical Skills for Product ManagersЗадание

Agile Product Management

Agile Product Management: OverviewВидеоAgile Methodology OverviewВидеоImplementing Agile Principles in Product DevelopmentВидеоScrum Framework and Agile RolesВидеоAgile Metrics and Continuous ImprovementВидеоScaling Agile PracticesВидеоRead more about Lean Startup Methodology, Agile Estimating and Planning, and Agile Product Management FrameworksЧтениеPractice Quiz: Agile Product ManagementЗаданиеGraded Quiz: Product Management TechniquesЗаданиеQuick Course Check-InPLUGIN
02Market Analysis and Product Strategy18 материалов

Market Analysis and Customer Research

Market Analysis and Customer Research: OverviewВидеоConducting Market AnalysisВидеоUser Research TechniquesВидеоIdentifying Target Customer Segments, Competitive Analysis and PositioningВидеоUsability TestingВидеоEstablishing Feedback LoopsВидеоRead more about Blue Ocean Strategy, User Research, Market Research, and Product PositioningЧтениеPractice Quiz: Market Analysis and Customer ResearchЗадание

Product Launch and Go-to-Market Strategy

Product Launch and Go-to-Market Strategy: OverviewВидеоPlanning a Successful Product LaunchВидеоStrategic Pricing for Maximum ImpactВидеоCrafting a Go-to-Market StrategyВидеоLeveraging Marketing Channels for Product Promotion Part 1ВидеоLeveraging Marketing Channels for Product Promotion Part 2Видео
03Product Development Lifecycle and Tools21 материалов

Product Development Lifecycle

Product Development Lifecycle: OverviewВидеоCollaboration between Product and Engineering TeamsВидеоSuccessful Collaboration at Acme Corp.ВидеоIntegrating Design and Development ProcessesВидеоContinuous Improvement and IterationВидеоRead more about Creating Products Customers Love, Navigating the Product Lifecycle, and Integrating Product Management into Design.ЧтениеPractice Quiz: Product Development LifecycleЗадание

Product Launch and Lifecycle Management

Product Launch and Lifecycle Management: OverviewВидеоBeta Testing and Early Access ProgramsВидеоProduct Launch Best PracticesВидеоManaging Product Lifecycle PhasesВидеоRead more about Product Lifecycle Management, Product Launch Strategies, and Beta Testing for SuccessЧтениеPractice Quiz: Product Launch and Lifecycle ManagementЗадание

Tools and Technologies for Product Management

Tools and Technologies for Product Management: OverviewВидеоRequirement Documentation - Stories and PRDВидеоValue of a Comprehensive PRDВидеоData Analytics and Product MetricsВидеоCustomer Feedback and User Testing ToolsВидеоRead more about Effective PRD Creation and Essential Product Management ToolsЧтение
04Data and Tools29 материалов

Data Sources for Product Managers

Data Sources for Product Managers: OverviewВидеоTypes of Data sourcesВидеоTips for identifying and leveraging appropriate data sources to inform product strategies and decisionsВидеоRead more about Building a Data-Driven Culture and Leveraging Data Science for Product StrategyЧтениеPractice Quiz: Data Sources for Product ManagersЗадание

Introduction to SQL

Introduction to SQL: OverviewВидеоIntroduction to SQL for Product ManagersВидеоFiltering and Sorting Data with SQLВидеоAggregating Data with SQLВидеоJoining Tables and Advanced QueriesВидеоRead more about Essential SQL Skills for Product Managers and Using SQL for Data-Driven DecisionsЧтениеPractice Quiz: Introduction to SQLЗадание

Introduction to Excel

Introduction to Excel : OverviewВидеоIntroduction to Excel for Product ManagersВидеоOrganizing Data for Effective Analysis ВидеоData Analysis with Formulas and FunctionsВидеоUnlocking Insights with Pivot TablesВидеоData Visualization with Charts and GraphsВидео

Overview of Data Visualization Tools

Overview of Data Visualization ToolsВидеоIntroduction to popular data visualization tools: Tableau, Power BI, and Google Data StudioВидеоConsiderations for choosing the right data visualization tool based on your needs and preferenceВидеоCustomization Capabilities: Tailoring VisualizationsВидеоRead more about Data Visualization and Analytics Tools for Product ManagersЧтениеPractice Quiz: Overview of Data Visualization ToolsЗадание
Monitoring and Iterating Post-LaunchВидео
Read more about Product Launch Strategies, Go-to-Market Approaches, and Comprehensive Planning for Launch Success.Чтение
Practice Quiz: Product Launch and Go-to-Market StrategyЗадание
Graded Quiz: Market Analysis and Product StrategyЗадание
Practice Quiz: Tools and Technologies for Product ManagementЗадание
Graded Quiz: Product Development Lifecycle and ToolsЗадание
Advanced Excel Techniques for Product ManagersВидео
Read more about Key Excel Skills for Data Analysis and Reporting for Product ManagersЧтение
Practice Quiz: Introduction to ExcelЗадание
Graded Quiz: Data and ToolsЗадание
Course Closure - Gratitude !Видео