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Strategic Transformation & Global Strategy · LearnSpace
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Strategic Transformation & Global Strategy

Курс от University of Huddersfield
Начальный≈ 17.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In this comprehensive course, immerse yourself in the dynamics of strategic transformation and the intricacies of global strategy to drive business success. Covering pivotal topics such as business model innovation, organizational learning, co-creation of capabilities, and internationalization strategies, this course equips you with the ability to navigate and lead in a complex global market. Explore advanced frameworks like the VUCA model, Ansoff Matrix, Porter's Diamond Model, and PESTEL analysis. Engage in real-world projects and case studies to develop practical skills and apply strategic principles to solve authentic business problems, achieving sustainable competitive advantage and successful global expansion.

Навыки, которые вы освоите

Business LeadershipOrganizational DevelopmentGrowth StrategiesCase StudiesMarket Opportunities

Программа курса

3 модулей · 94 учебных материалов

01Business model transformation29 материалов

Course Overview (Placeholder)

Module OverviewЧтениеMeet the Teaching TeamЧтение

Business model transformation introduction

Welcome to business model transformationВидеоBusiness model transformation overviewЧтение

Definition: Business model

Учитесь у экспертов

Shelley Harrington

Преподаватель курса

Strategic Transformation & Global Strategy
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Обучение на Coursera

≈ 17.5 ч

3 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Defining the business modelЧтение
Elements of business modelsЧтение
The good and bad of business modelsЧтение
Business model case studyЧтение
Practice Dialogue: DSM Case StudyDIALOGUE

Innovative Business Models

Disruption to business modelsЧтениеClick-and-collectЧтениеNon-ownership business modelsЧтениеCrowdsourcing/CrowdfundingЧтение

CANVAS model

ExplainerЧтениеBusiness model canvas overviewВидеоApplication of the modelЧтениеUsefulness/disadvantagesЧтение

Business model innovation

Four forms of innovationЧтениеPrinciple oneЧтениеPrinciple twoЧтениеPrinciple threeЧтениеBusiness model innovation adviceЧтениеArtificial intelligence and AI based business modelsЧтение

Activity: Nintendo case study

Read and respondЧтениеBusiness model canvasЧтениеPractice Dialogue: Nintendo Case StudyDIALOGUE

Summary and Assessments

Business model transformation summaryЧтениеLet's Practice: Business model transformationЗаданиеTest Yourself: Business model transformationЗадание
02Innovation, organisational learning, and co-creation of capabilities29 материалов

Week two introduction

Welcome to Innovation, organisational learning, and co-creation of capabilitiesВидеоInnovation, organisational learning, and co-creation of capabilities overviewЧтение

Learning

What does it mean to learn?ЧтениеSenge - The learning organisationЧтение

Organisational Learning

Defining organisational learningЧтениеRole of organisational learning in strategy makingЧтениеExploration of IKEAЧтениеMajor learning challenges within an organisationЧтение

The Learning Process

Defining: the learning processЧтениеRiskЧтениеExternal focusЧтениеTop-down vs bottom-up approachesЧтение

Learning Channels

Defining: learning channelsЧтениеHow different areas of an organisation learn at different speedsЧтениеThe role of the managerЧтениеPersonal ExperienceDIALOGUE

Factors affecting the Learning Process

Supporting the learning processЧтениеIncremental learningЧтениеReflection submission: small changes ОбсуждениеCultureЧтение

Types of Knowledge

Explicit vs tacit knowledgeЧтениеTransferable knowledgeЧтениеGraduate Attributes - application of academic knowledge to industryЧтениеReflection: graduate attributesDIALOGUE

Activity: Production

Design a training activity that proactively encourages transfer of knowledge within an organisationЧтениеIKEA training activityОбсуждение

Summary and Assignments

Innovation, organisational learning, and co-creation of capabilities summaryЧтениеLet's Practice: Innovation, organisational learning, and co-creation of capabilitiesЗаданиеTest Yourself: Innovation, organisational learning, and co-creation of capabilitiesЗадание
03Internationalisation strategies36 материалов

Internationalisation strategies introduction

Welcome to Internationalisation strategiesВидеоInternationalisation strategies overviewЧтение

International strategy

International strategy frameworkЧтениеDrivers of internationalisationЧтениеInternational vs. global strategyЧтениеMarket selection vs. entry strategy modeЧтение

Porter’s diamond model

Introducing Porter's diamond modelЧтениеFactor conditionsЧтениеDemand conditionsЧтениеFirm strategyЧтениеRelated industriesЧтение

Global sourcing

AdvantagesЧтениеDisadvantagesЧтение

International strategies

The global-local dilemmaЧтениеExport strategyЧтениеReflection: Export StrategyDIALOGUEMulti-domestic strategyЧтениеGlobal strategyЧтениеTrans-national strategyЧтение

Market selection

Effective market selectionЧтениеMarket attractivenessЧтениеMarket analysisЧтениеDecide market entry modeЧтение

PESTEL revisited

New market perspectiveЧтениеThe CAGE frameworkЧтение

Ansoff matrix

Introducing the Ansoff matrixВидеоAnsoff matrix overviewЧтениеAnsoff matrix purposeЧтениеDiscussing the Ansoff matrix with Professor John NicholsonВидеоAnsoff matrix in practiceЧтениеActivity submission: Ansoff matrixЗадание

Summary and Assessments

Internationalisation strategies summaryЧтениеLet's Practice: Internationalisation strategiesЗаданиеTest Yourself: Internationalisation strategiesЗаданиеSummary of the course and next steps Чтение
Practice Dialogue: Ansoff matrixDIALOGUE