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Strategies for Paid Campaigns · LearnSpace
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Strategies for Paid Campaigns

Курс от Simplilearn
Начальный≈ 11.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This Strategies for Paid Campaigns program offers a comprehensive understanding of digital marketing, equipping you with essential skills to optimize campaigns and drive business growth. Learn the fundamentals of paid campaigns, high-converting landing pages, and persuasion principles to elevate your marketing impact. Guided by industry experts, engage in hands-on activities to master dynamic ads, app campaign budgeting, and bidding strategies. Explore the power of Facebook Pixel, Google Ads, and attribution models, ensuring your strategies are data-driven and conversion-focused. By the end of this course, you will: - Master paid campaigns and CRO to enhance business growth and customer insights - Create and optimize high-converting landing pages using Unbounce and persuasion principles - Leverage dynamic ads, Facebook Pixel, and bidding strategies for maximum ROI - Set up and track attribution models with Google Analytics for data-driven optimization This course prepares you to create and execute digital marketing strategies that drive engagement, conversions, and business success.

Навыки, которые вы освоите

Google AdsDigital MarketingPay Per Click AdvertisingBudgetingAdvertising CampaignsData-Driven MarketingCampaign PlanningMeta Ads ManagerMarketing StrategiesPaid mediaDigital Marketing CampaignsOnline AdvertisingWeb AnalyticsMarketing BudgetsDigital AdvertisingConversion Funnel AnalysisBiddingPerformance marketingGoogle AnalyticsCampaign Management

Программа курса

2 модулей · 128 учебных материалов

01Strategies for Paid Campaigns125 материалов

Strategies for Paid Campaigns Introduction

Strategies for Paid Campaigns IntroductionВидеоWhat Will You LearnВидео

Introduction to Paid Campaigns

Introduction to Paid CampaignsВидеоWhat Is a Paid CampaignВидео

Учитесь у экспертов

Simplilearn Instructor

Преподаватель курса

Strategies for Paid Campaigns
В каталоге вашей программы

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Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 11.5 ч

2 модулей

Язык: Английский

Субтитры: Узбекский, Казахский

Часть программы вашего университета
How Paid Campaign Helps to Build BusinessВидео
Introduction to CROВидео
Understanding Your CustomersВидео
Common Needs of Customer Personal Functional Reoccuring NeedsВидео
Common Needs of Customer Pricing Point Compatibility Quality NeedsВидео
Conversion FunnelВидео
Conversion Funnel LevelsВидео
Setting Targets Using CRO BenchmarksВидео
More CRO BenchmarksВидео
CRO Analytics Measuring and Tracking Conversion RatesВидео
Quick RecapВидео
Quiz on Introduction to Paid CampaignsЗадание
Introduction to Paid CampaignsЧтение

Creating the Best Landing Page

Introduction to Creating the Best Landing PageВидеоMyths About a Perfect Landing PageВидеоPurpose and Types of Landing PagesВидеоTypes of Landing Pages - Mid-Length and Long Landing PagesВидеоPrinciples of a Good Landing PageВидеоMore Principles of a Good Landing PageВидеоReadability of a Landing PageВидеоHierarchy of a Landing PageВидеоUsage of Interactive Media ElementsВидеоKey Principles of Adding GraphicsВидеоSafety and CredibilityВидеоQuick RecapВидеоSpotlightВидеоQuiz on Creating the Best Landing PageЗаданиеCreating the Best Landing PageЧтение

Persuasion Principles

Persuasion Principles IntroductionВидеоIntroduction to Persuasion PrinciplesВидеоPersuasion Principles - ReciprocityВидеоPersuasion Principles - ScarcityВидеоPersuasion Principles - AuthorityВидеоPersuasion Principles - Commitment and ConsistencyВидеоPersuasion Principles - LikingВидеоPersuasion Principles - Social ProofВидеоTheory of Cognitive Dissonance - Persuasion PrincipleВидеоPrinciple of Reciprocal ConcessionsВидеоPower of EmpathyВидеоQuick RecapВидеоQuiz on Persuasion PrinciplesЗаданиеPersuasion PrinciplesЧтение

Working with Unbounce Tool

Introduction to Working with Unbounce ToolВидеоCreating the Best Design for a Landing Page Using UnbounceВидеоGetting Familiar with UnbounceВидеоUnbounce Tool in NutshellВидеоDemo - Initiating The Page Builder Process in UnbounceВидеоDemo - Creating Header and Sticky Bars in UnbounceВидеоDemo - Inserting Image Using UnbounceВидеоCreating a Background DesignВидеоEffective Designs of Landing PageВидеоDemo - Creating the Page with FormsВидеоFinishing the Landing PageВидеоDemo - Creating Footer Sticky Note Using UnbounceВидеоQuick RecapВидеоSpotlightВидеоQuiz on Working with Unbounce ToolЗаданиеWorking with Unbounce ToolЧтение

Introduction to Dynamic Ads

Introduction to Dynamic AdsВидеоIntroduction to Dynamic Ads CampaignВидеоRetargeting CustomerВидеоBenefits of Dynamic AdsВидеоRequirements for Dynamic AdsВидеоImportance of Social Media MarketingВидеоFacebook vs Instagram Dynamic AdsВидеоWhich Dynamic Ad is BetterВидеоDemo - How to Set Up Dynamic Ads on FacebookВидеоDemo - How to Set Up Dynamic Ads on InstagramВидеоQuick RecapВидеоQuiz on Introduction to Dynamic AdsЗаданиеIntroduction to Dynamic AdsЧтение

Budgeting an Ad Campaign

Introduction to Budgeting an Ad CampaignВидеоWhat is an App CampaignВидеоHow to Budget an App CampaignВидеоComponents of Budget for an App CampaignВидеоGoal-Based Ad CampaignВидеоMeasuring SMART GoalsВидеоWhat Is a Marketing BudgetВидеоBest practices for marketing budget allocationВидеоTracking and Analyzing the Performance of Competitors Using Auction InsightsВидеоQuick RecapВидеоSpotlightВидеоQuiz on Budgeting an Ad CampaignЗаданиеBudgeting an Ad CampaignЧтение

Bidding Strategies

Introduction to Bidding StrategiesВидеоFacebook Pixel - IntroductionВидеоFacebook Pixel - ProcessВидеоFacebook Pixel - Working PrincipleВидеоMultiple Device FeasibilityВидеоCreating Facebook Tracking PixelВидеоInstalling Facebook PixelВидеоTracking the PerformanceВидеоIntroduction to Portfolio Bid StrategiesВидеоStrategies and Benefits of BiddingВидеоDetermining Campaign Budget and SchedulingВидеоHow to Start BiddingВидеоCommon Bidding StrategiesВидеоBidding Strategy of Maximizing Clicks and Manual CPCВидеоDemo - Creating Campaign Bid Strategies Using Portfolio Google AdsВидеоDemo - Bid AdjustmentsВидеоQuick RecapВидеоQuiz on Bidding StrategiesЗаданиеBidding StrategiesЧтение

Attribution Model

Introduction to Attribution ModelВидеоIntroduction to Attribution ModelingВидеоSetting up an Attribution Model in Digital MarketingВидеоDifferent Attribution ModelsВидеоDemo - How to Set up Attribution Model Using Google AnalyticsВидеоRule-Based Attribution ModelВидеоData-Driven Attribution ModelВидеоMarketing and Tracking Attribution ModelВидеоModels for Measuring Marketing AttributionВидеоDemo - How to Set up Google AnalyticsВидеоGoogle AnalyticsВидеоSteps for End-to-End AnalyticsВидеоUTM ParametersВидеоQuick RecapВидеоSpotlightВидеоCase Study - Churchs ChickenВидеоQuiz on Attribution ModelЗаданиеAttribution ModelЧтение
02Assessment for Strategies for Paid Campaigns3 материалов
Assessment for Strategies for Paid Campaigns 1ЗаданиеAssessment for Strategies for Paid Campaigns 2ЗаданиеStrategies for Paid Campaigns Practice ProjectЧтение