GenAI in Business: Strategies for Successful Execution

О курсе

In the third course of the "Generative AI in Business" series, we focus on the "Act" phase of the "See, Plan, Act" framework. This course will guide you through a structured, five-step process to build, launch, and scale the generative AI solution you’ve planned. During the process, we'll analyze the critical factors that drive the long-term success of your generative AI project. You’ll learn how to assemble and manage the right team, optimize the user experience, and develop an effective communication strategy for both internal and external stakeholders. Additionally, we’ll cover how to track performance after launch and proactively identify and mitigate risks to ensure your generative AI solution continues to deliver value. By the end of this course, you’ll have the tools and knowledge to confidently bring your generative AI solution to life and sustain its impact over time. This is the third course in “Generative AI in Business,” a short course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

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Andrew Wu

Associate Professor of Technology and Operations