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Strategy and Sustainability

Курс от IESE Business School
Начальный≈ 17.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This Strategy and Sustainability course equips business leaders with the skills to integrate environmental responsibility into core business operations. Based on Rosenberg's book, the course provides a framework for making strategic choices that balance short-term financial goals with long-term sustainability objectives. You will learn to analyze complex environmental issues, develop data-driven sustainability strategies, and effectively communicate these strategies to stakeholders. Through practical examples and case studies, you will gain the ability to create a business case for sustainability, manage sustainability projects, and meet the growing demands of environmentally conscious consumers and investors. Understand how sustainability drives business value. No prior experience required.

Навыки, которые вы освоите

Corporate SustainabilityCorporate StrategyEnvironmental IssueOrganizational StrategyConsumer BehaviourAdvocacyBusiness StrategyStrategic ThinkingSustainable BusinessSustainable DevelopmentEnvironmental Social And Corporate Governance (ESG)Environmental RegulationsCompliance ManagementStakeholder Engagement

Программа курса

6 модулей · 75 учебных материалов

01Course Overview: Introduction to Business and Environmental Sustainability17 материалов

Course Syllabus and Introduction to Strategy & Sustainability

About This CourseЧтениеCourse SyllabusЧтениеWelcome to the CourseВидеоRequired Reading Week 1: "A Strategic Approach to Sustainability"Чтение

Учитесь у экспертов

Mike Rosenberg

Profesor Ordinario de la Práctica de la Dirección

Strategy and Sustainability
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Обучение на Coursera

≈ 17.7 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

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Optional Reading: Strategy & SustainabilityЧтение
Starting Point: Your View on SustainabilityDIALOGUE

Business & the Environment

1. Course IntroductionВидео2. Governance & SustainabilityВидео3. Six DifferencesВидеоContradictory PrioritiesОбсуждение4. The Last 60 YearsВидеоWhat You Don't Know Can Hurt YouОбсуждение5. How Business Has RespondedВидео6. Session Summary: It's Not About Right and Wrong!ВидеоSaving Animals, the Planet and HumansОбсуждение

Quiz Week 1

Week 1ЗаданиеQuiz 1 SolutionsЧтение
02Strategic Business Issues: Analysis and Frameworks11 материалов

Strategic Issues

1. Five Strategic IssuesВидео2. Catastrophic RisksВидеоLosing Social License to OperateОбсуждение3. License to OperateВидео4. Consumer ResponseВидео5. Technological InnovationВидео6. GlobalizationВидеоAgricultural, Manufacturing and Service EconomiesОбсуждение

Week 2 Assignment

Ted Talk: Elon Musk and the mind behind TeslaЧтение

Quiz Week 2

Week 2ЗаданиеQuiz 2 SolutionsЧтение
03Developing Strategic Options for Sustainable Growth12 материалов

Strategic Options

Learning ObjectivesЧтение1. Sensibility and ComplianceВидео2. Take the Low Road & Break the LawВидео3. Wait and SeeВидео4. Show and TellВидеоIncentives to Make Company More SustainableОбсуждение5. Pay for PrincipleВидеоTaking a Gamble on Future Customer BehaviorОбсуждение6. Think AheadВидео

Week 3 Assignment

Ted Talk, "Ray Anderson: The business logic of sustainability"Чтение

Quiz Week 3

Week 3ЗаданиеQuiz 3 SolutionsЧтение
04Environmental Interest Groups: Strategies and Impact on Business11 материалов

Environmental Interest Groups

1. Introduction: The Sierra Club and Four Types of EnvironmentalistsВидео2. ConservationistsВидео3. ActivistsВидеоDealing With ActivistsОбсуждение4. LocalistsВидеоDealing With LocalistsОбсуждение5. AdvocatesВидео6. Non-Market StrategyВидео

Week 4 Assignment

Ted Talk, "Global priorities bigger than climate change"Чтение

Quiz Week 4

Week 4ЗаданиеQuiz 4 SolutionsЧтение
05Global Business: Environmental Differences Across Industries and Regions11 материалов

Differences across industries and around the world

1. Introduction: Differences Across Industries and RegionsВидео2. Automotive and Oil & GasВидео3. Consumer Goods & Consumer ElectronicsВидеоStrategies for Shifting Customer PreferencesОбсуждение4. The United States & EuropeВидео5. China & IndiaВидео6. AfricaВидеоWorldwide Environmental Standards?Обсуждение

Week 5 Assignment

Ted Talk, "Ngozi Okonjo-Iweala: How Africa can keep rising"Чтение

Quiz Week 5

Week 5ЗаданиеQuiz 5 SolutionЧтение
06Developing a Sustainability Strategy for Business: Frameworks and Implementation13 материалов

How to develop a sustainability strategy

1. Introduction: FrameworkВидео2. Do the Math!Видео3. The Past, the Present and the FutureВидео4. The Role of the BoardВидеоTen-Year HorizonsОбсуждение5. Crafting the PlanВидеоCrafting a Plan for Your CompanyОбсуждение6. SummaryВидео

Week 6 Assignment

Required Reading, "Using Scenarios to Plan for Tomorrow"ЧтениеEnd Point: What You Now See DifferentlyDIALOGUE

Quiz Week 6

Week 6ЗаданиеQuiz 6 SolutionsЧтениеQuiz Week 6 - Part 2Взаимная проверка