Supercharge your Social Media Marketing with AI

О курсе

In this course, you will learn how to use AI to plan, create, and optimize social media marketing more efficiently and strategically. You will explore how AI supports the creative process by generating content ideas, captions, hashtags, and visuals while maintaining brand voice and authenticity. You will also learn how to use AI to uncover audience insights, build detailed personas, identify trends, and apply customer language across campaigns. The course covers AI-driven campaign optimization, including performance analysis, A/B testing, and creative refinement. Throughout, you will develop the skills to interpret AI insights, apply human judgment, and make faster, data-informed decisions to improve social media campaign effectiveness.

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Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management