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Sustainable high-end tourism · LearnSpace
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Sustainable high-end tourism

Курс от Universitat Autònoma de Barcelona
Средний≈ 9.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Welcome to the sustainable high-end tourism course. Why should you take this course? High-end tourism is a sector and industry that has grown in the last 50 years in an exponential way across the globe. The recent developments in our world -with globalization and sustainability- need to be addressed in this high-end industry. In this course we will have a look at what makes that high-end tourism, what is essential in high-end luxury tourism, and what is not. We'll have a look at the main elements in the sustainability aspect of delivering that service. We'll have a look at how a customer looks at those elements. Because the client's perspective is essential. Once we know that, we'll have a look at how customers experience those products and services and how we manage them. Because lest we forget working in managing high-end tourism is all about creating that added value for the customer, for the personnel, and for those companies. This course has been created through an Erasmus+ project funded by the European Union, with the participation of the Autonomous University of Barcelona (Spain), Lapin AMK (Finland), University of Maribor (Slovenia), Erasmus Brussels University of Applied Science and Arts (Belgium), and the European Center for Quality – ECQ (Bulgaria). The videos in this course have English, Dutch, Slovenian, Spanish Finnish and Bulgarian (български) subtitles available.

Навыки, которые вы освоите

Corporate SustainabilitySustainable DevelopmentCustomer InsightsCustomer experience improvementSustainability StandardsConsumer BehaviourSustainable BusinessPerformance MeasurementService DesignStrategic MarketingGlobal MarketingInnovationPromotional StrategiesSustainable SystemsHospitalityCustomer experience strategy (CX)Customer AnalysisMarketing ManagementEnvironment and Resource ManagementMarketing Communications

Программа курса

5 модулей · 66 учебных материалов

01Presentation and Module 1 (Introduction to High-end Tourism)22 материалов

Course Overview and welcome

Welcome to the MOOCВидеоAcknowledgementЧтениеPortfolio of case studiesЧтение

How the course works

CHANGES IN COURSERAЧтение

Учитесь у экспертов

Petra Paloniemi

School of Northern Well-Being and Services, Lapland University of Applied Sciences

Gilles M. Rasson

Erasmus Brussels University of Applied Sciences and Arts

Teija Tekoniemi-Selkälä

School of Northern Well-Being and Services, Lapland University of Applied Sciences

Hana Ćosić

Faculty of Tourism, University of Maribor

Arena Yañez Gago

Tourism and Hotel Management - Escola FUAB Formació

Nestor U. Salcedo

Tourism and Hotel Management - Escola FUAB Formació

Anja Mlakar

Faculty of Tourism, University of Maribor

Francesc Romagosa Casals

Tourism and Hotel Management - Escola FUAB Formació

Esteve Dot Jutglà

Tourism and Hotel Management - Escola FUAB Formació

Mitja Gorenak

Faculty of Tourism, University of Maribor

Sustainable high-end tourism
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Обучение на Coursera

≈ 9.7 ч

5 модулей

Язык: Английский

Субтитры: Нидерландский, Болгарский, Испанский, Финский, Словенский

Часть программы вашего университета
Course organizationЧтение
Solving doubts and technical issuesЧтение
Free for the UAB communityЧтение
About the course certificateЧтение
FAQs - General topicsЧтение
FAQs - Assessments and CertificateЧтение

Teaching content of module 1

Description of the module and Learning objectivesЧтениеIntroduction to High-end TourismВидео

Videos

Luxury throughout Time: History and TransformationВидеоLuxury Tourism throughout Time: History and TransformationВидеоChanging Perceptions of LuxuryВидеоNew Luxury ConceptВидеоActors within Luxury Tourism: ProvidersВидеоActors within Luxury Tourism: CostumersВидео

Teaching resources and Bibliography

Mandatory readingsЧтениеAdditional readingsЧтение

Activity 1

Reflections of moduleЧтение

Evaluate your knowledge

Quiz 1Задание
02High-end tourism and the three pillars of sustainability15 материалов

Videos

High-end tourism and the three pillars of sustainabilityВидеоSustainable development (I)ВидеоSustainable development (II)ВидеоSustainable tourism: principles and characteristics (I)ВидеоSustainable tourism: principles and characteristics (II)ВидеоSustainable tourism: its implementationВидеоHigh-end tourism and sustainability (I)ВидеоHigh-end tourism and sustainability (II)ВидеоThe example of GSTC criteria (I)ВидеоThe example of GSTC criteria (II)ВидеоThe example of GSTC criteria (III)Видео

Teaching resources and Bibliography

Mandatory readingsЧтениеAdditional readingsЧтение

Activity 2

Reflections of moduleЧтение

Evaluate your knowledge

Quiz 2Задание
03Customer Insight in Sustainable High-end Tourism9 материалов

Videos

IntroductionВидеоDefining Customer Knowledge and Customer InsightВидеоTools for Understanding Customer Insghts in a Global ContextВидеоTools for Understanding Customer Insights in the European ContextВидеоCustomer Insight Tools for Luxury Tourism Businesses' Micro EnvironmentВидеоCustomer Insights and Value within Sustainable High-end TourismВидео

Teaching resources and Bibliography

Additional readingsЧтение

Activity 3

Reflections of moduleЧтение

Evaluate your knowledge

Quiz 3Задание
04Marketing sustainable high-end tourism experience products and services11 материалов

Videos

Marketing sustainable high-end tourism experience products and servicesВидеоSustainable Marketing in the Tourism Sector: PromotionВидеоSustainable Marketing in the Tourism Sector: Thinking long-termВидеоSustainable Marketing in the Tourism Sector: StrategyВидеоSustainable Marketing tips and strategiesВидеоInternational CommunicationВидеоIT tools for more efficient marketing sustainable high-end tourism experience products and services (I)ВидеоIT tools for more efficient marketing sustainable high-end tourism experience products and services (II)Видео

Teaching resources and Bibliography

Additional readingsЧтение

Activity 4

Reflexion on the moduleЧтение

Evaluate your knowledge

Quiz 4Задание
05Operational Management of sustainable high-end customer experience9 материалов

Videos

Operational management of sustainable high-end customer experienceВидеоIntroduction to operational management of sustainable high-end customer experienceВидео1. Performance measurements systemsВидео2. Managing innovation in a service environmentВидео3. Managing services across national boundariesВидео4. Defining a service (concept) strategyВидео

Teaching resources and Bibliography

Mandatory readingsЧтениеAdditional readingsЧтение

Evaluate your knowledge

Quiz 5Задание