courseraАнализ данных

Tag Links with UTMs

Курс от Coursera

Начальный≈ 1.5 чАнглийский

О курсе

Ever wondered which email campaigns actually drive website conversions? This Short Course was created to help Marketing professionals accomplish precise email campaign tracking and attribution. By completing this course, you'll be able to connect email clicks to website behavior, prove email marketing's contribution to conversions, and make data-driven decisions about future campaigns. By the end of this course, you will be able to: Explain what UTM tracking codes are and why they are used Generate and add basic UTM parameters to an outgoing email link for tracking This course is unique because it bridges the analytics gap between email engagement and website behavior, providing marketers with crucial attribution data that proves email marketing ROI. To be successful in this project, you should have a background in basic familiarity with Google Analytics and completed Module 1.1 Compose & Send First Email and Module 4.1 Track Basic Metrics.

Навыки, которые вы освоите

Return On Investment Data-Driven Marketing Campaign Management Data-Driven Decision-Making

Программа курса

2 модулей · 14 учебных материалов

01Module 1: Understanding UTM Parameters and Their Purpose7 материалов

Why Your Email Metrics Might Not Be Telling the Full StoryDIALOGUE The Missing Link in Email AnalyticsВидео UTM Parameter FundamentalsВидео UTM Parameters in Email MarketingЧтение

Учитесь у экспертов

Professionals in the Industry

Преподаватель курса