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Target Lists with Segmentation

Курс от Coursera

Начальный≈ 1.9 чАнглийский

О курсе

Transform your email marketing approach from broadcast to precision targeting. This Short Course was created to help marketing professionals accomplish strategic audience segmentation that drives measurable results. By completing this course, you'll be able to segment contact databases using behavioral and demographic data, create high-value customer segments, and implement quarterly performance reviews that continuously optimize your targeting approach. By the end of this course, you will be able to: Build advanced segments combining behavioral and demographic attributes Create dynamic lists for recent purchasers, high-value customers, and inactive leads Analyze segment performance metrics and implement data-driven refinements This course is unique because it combines strategic segmentation theory with practical performance analysis skills that directly impact ROI. To be successful in this project, you should have a background in basic email marketing concepts and contact database management.

Навыки, которые вы освоите

Lead Generation Strategic Marketing Marketing Analytics Data Integration Email Marketing Data-Driven Marketing Return On Investment Performance Analysis Customer Engagement Performance Review Marketing Effectiveness Target Audience Customer Analysis Consumer Behaviour Continuous Improvement Process Marketing Strategy and Techniques

Программа курса

2 модулей · 13 учебных материалов

01Module 1: Advanced Segmentation Strategies6 материалов

The ROI of Advanced SegmentationВидео Beyond Basic Segments: Behavioral and Hybrid TargetingВидео Building a Segmentation StrategyЧтение Creating Advanced Segments in MailChimpВидео

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Преподаватель курса