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The Business of Product Management I · LearnSpace
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The Business of Product Management I

Курс от Advancing Women in Tech
Начальный≈ 15.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more! Featuring expert product manager instructors including: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services * ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel * AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter. Sponsored by AMAZON WEB SERVICES (AWS). This is the first of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Навыки, которые вы освоите

Product RequirementsProduct StrategyInnovationCompetitive AnalysisNew Product DevelopmentOral ExpressionCompetitive IntelligenceProduct ManagementProduct PlanningProduct DevelopmentB2B SalesProduct RoadmapsMarket ShareCustomer experience strategy (CX)Market IntelligenceVerbal Communication SkillsProduct Lifecycle ManagementCustomer AnalysisMarket OpportunitiesCustomer Insights

Программа курса

4 модулей · 62 учебных материалов

01Insist on the Highest Standards as a Product Manager12 материалов

Why Learn Product Management from Nancy Wang and AWIT

Let's Get Started in Product ManagementВидеоShare Your Goals with Nancy and AWIT!ОбсуждениеOptional: Follow Nancy and AWITЧтение

Why Product Managers are Mini-CEOs

Учитесь у экспертов

Nancy Wang

CEO and Founder, Advancing Women in Tech (AWIT)

The Business of Product Management I
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≈ 15.9 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Why PMs are Mini-CEOsВидео
Required: Elad Gil on What PMs Do and Which Ones Do WellЧтение

Product Manager Titles and Salaries

How much do product managers earn?ВидеоPost Your Desired PM Job!ОбсуждениеProduct Management Careers ВидеоThe Amazon Product Management Difference ВидеоHow Amazon Selects Its Product Managers with Wayne Duso ВидеоSenior Roles for Product Management with Wayne DusoВидеоYou, this Specialization, and Product Management in the Tech IndustryЗадание
02Customer Obsession16 материалов

Map Your Customer Personas

Customer Personas vs. Market SegmentationВидеоMap Your Customer Persona Взаимная проверкаPM a Bank's Credit Card ProductВидеоPM a Bank Pursuing High-Income ClienteleЗаданиеParting Thoughts on Product Management SuccessВидео

Map Your Customer Journeys

Making Sense of Product SenseВидеоHow to Map Your Customer JourneyВзаимная проверкаThe Customer Acquisition Journey: AIDAВидеоThe Post-Acquisition Journey - Customer RetentionВидеоPM an International Hotel BrandЗаданиеParting ThoughtВидео

When Your Buyer is Not Your User; Making Business-to-Business Sales

When Buyer ≠ UserВидеоInvolve Non-Buyers in Buying Your ProductОбсуждениеMaking B2B SalesВидеоApply Bain & Co.'s Elements of Value to Your ProductОбсуждениеBuyers, Users, B2BЗадание
03Ownership13 материалов

Party with PRDs

Intro to Amazon-style Product Requirement Documents (PRDs) Part 1ВидеоIntro to Product Requirement Documents Part 2ВидеоDraft Your Product's PRDВзаимная проверкаPRD Number 2ВидеоBar Raise Product Hunt's PRDЗаданиеParting ThoughtВидео

Get into PRFAQs

Intro to Press Releases (PRs)ВидеоOptional: Original Amazon Detective PR/FAQЧтениеWrapping Up PRsВидеоDraft Your Product's PRВзаимная проверкаWhy create FAQs? An Introduction ВидеоBar Raise eMoov.co.uk's Press ReleaseЗаданиеParting ThoughtВидео
04Think Big as a Product Manager21 материалов

Validate Customer Insights with Your MVP

Achieve Your Product-Market Fit with Your MVPВидеоYour MVPОбсуждениеRefine Your Go-To-Market StrategyВидеоAssess Dropbox's MVPЗадание

Size Your Market with TAM, SAM, and SOM

Meet TAM, SAM, and SOM ВидеоSize Your Product's MarketВзаимная проверкаPractice Sizing a MarketВидеоSize Eventbrite's MarketЗадание

Compete Intelligently with Competitive Intelligence

Compete with Competitive IntelligenceВидеоBLUE vs. Samson MicrophonesВидеоCreate a Competitive AnalysisВзаимная проверкаCompetitive MoatsВидеоCompetitive Analysis BasicsЗаданиеArum Kang 1 Coffee Meets Bagel on Shark TankВидео
Arum Kang 2 Turning Down $30M from Mark CubanВидео
Arum Kang 3 Advice for New + Current PMsВидео
Amir Movafaghi 1 IntroВидео
Amir Movafaghi 2 Twitter, Mixpanel Competitive AdvantageВидео
Amir Movafaghi 3 Desirable Traits of PMsВидео
Reflect & ReviewВидео
Review Your Experience for Nancy & AWITЧтение