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Курс от Real Madrid Graduate School Universidad Europea
courseraБизнес
The Evolution of Sports Media
Курс от Real Madrid Graduate School Universidad EuropeaО курсе
Discover how sports media evolved from gritty print journalism to the dazzling, interactive digital age. Trace the journey of live broadcasting as it transformed the fan experience, and explore how today’s platforms—powered by influencers and real-time engagement—have redefined how we consume and connect with sports. Dive into the shifting media landscape, from legacy networks to digital disruptors, and uncover the rise of new players and revenue models fueling the modern ecosystem. Along the way, tackle pressing challenges like content piracy, monetization hurdles, legal battles, and the ethical dilemmas reshaping the field. By the end of this course, you’ll not only grasp how yesterday’s breakthroughs shaped today’s trends—but also where the next wave of innovation is set to take us.
Навыки, которые вы освоите
StorytellingMedia ProductionRevenue ManagementIntellectual PropertyCrisis ManagementJournalismBrand ManagementAdvertisingSocial Media CampaignsMedia StrategyContent CreationVideo ProductionMedia and CommunicationsMedia RelationsDigital MarketingDigital Media StrategySocial Media MarketingPublic RelationsSocial MediaCommunication Strategies
Программа курса
4 модулей · 44 учебных материалов
01History and Foundations of Sports Media8 материалов
The Origins of Sports Reporting
From Print to Radio: The Birth of Sports ReportingВидеоCultural Perspectives: Comparing Europe and the USВидеоComplementary Resources on The Origins of Sports ReportingЧтениеThe Rise and Innovations of Live Sports Broadcasting
A short Case Study on the Australian Open 2025ВидеоУчитесь у экспертов
Marisa Sáenz
Преподаватель курса