The future of sports from organisations to competitions

О курсе

This course explores how the future of sport is being reshaped across organisations, competitions, performance systems, and talent pathways. Learners will examine how new competition formats, private ownership models, and audience-first innovations are challenging traditional structures and redefining how sport is organised and monetised. The course also looks at how legacy sports are responding through rule changes, format innovation, storytelling, and strategic partnerships to retain fans and attract younger generations. In addition, it analyzes how technology is redefining performance, from advanced data and 3D analytics to cognitive training and integrated systems that combine physical and mental development. Finally, the course investigates how these changes extend beyond elite sport into amateur and youth environments, where data, content, and service-driven models are transforming participation, talent identification, and player development. By the end of the course, learners will understand the forces driving the next era of sport and competition worldwide.

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Marisa Sáenz

Преподаватель курса