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Курс от Real Madrid Graduate School Universidad Europea
courseraБизнес
The Future of Sports Marketing
Курс от Real Madrid Graduate School Universidad EuropeaО курсе
This course provides a forward-looking perspective on the trends, challenges, and opportunities that will define the future of sports marketing. Learners will explore strategies for international expansion, how to adapt to cultural differences, and how brands like Real Madrid C.F. have achieved global success. A key focus is the shift to fan-centric models, including personalized content, exclusive memberships, and experiential marketing designed to deepen fan loyalty. The course also covers monetization strategies that go beyond traditional revenue sources, highlighting digital products, subscription models, and innovative pricing techniques. Through real-world examples and emerging trends, learners will gain the strategic vision needed to lead the next wave of innovation in sports marketing.
Навыки, которые вы освоите
Brand ManagementPrice NegotiationArtificial IntelligencePersonalized ServiceMetadata ManagementDigital TransformationContent StrategyData-Driven Decision-MakingRevenue ManagementCustomer EngagementCustomer Relationship ManagementBusiness ModelingBusiness ManagementCustomer experience improvementGlobal MarketingCultural SensitivityAugmented and Virtual Reality (AR/VR)Marketing Strategy and TechniquesUser Experience DesignInnovation
Программа курса
3 модулей · 36 учебных материалов
01Globalization of Sports Marketing12 материалов
Strategies for expanding into new international markets
Closing the Cycle: Lessons from Paris 2024 and the Future of Sports MarketingВидеоPractical Strategies for Global Expansion in Sports MarketingВидеоComplementary Resources on Strategies for expanding into new international marketsЧтениеThe Impact of Cultural Diversity on Marketing Approaches
Cultural Diversity in Sports Marketing: Connecting with Global FansУчитесь у экспертов
Marisa Sáenz
Преподаватель курса