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Курс от Real Madrid Graduate School Universidad Europea
courseraОбщество
The Future of Sports Media and Challenges Ahead
Курс от Real Madrid Graduate School Universidad EuropeaО курсе
Look ahead to the forces reshaping the future of sports media—where economics, technology, and audience dynamics converge. This course explores the evolution of traditional revenue models, the growing media power of global mega-events, and the rising demand for sustainable, scalable business strategies in an ever-shifting industry. Gain insight into how fan behavior is transforming, with emerging interest in niche communities, the surging momentum behind women’s sports, and gamification as a powerful tool for deeper engagement. You'll also explore the next wave of innovation, from immersive tech and AI to digital twins and shared reality—tools that are redefining how media is created, consumed, and monetized. By the end of the course, you’ll be prepared to not just keep pace with industry changes—but to lead strategic thinking and innovation at the forefront of sports media’s future.
Навыки, которые вы освоите
Augmented RealityAugmented and Virtual Reality (AR/VR)Marketing Strategy and TechniquesMetadata ManagementRevenue ManagementTrend AnalysisMedia and CommunicationsDigital TransformationArtificial IntelligenceOpen Source TechnologyGame TheoryBrand ManagementInnovationNew Product DevelopmentStorytelling3D ModelingPeople AnalyticsSustainability ReportingContent StrategyDigital Design
Программа курса
3 модулей · 36 учебных материалов
01The Economics of Sports Media12 материалов
Rethinking Revenue Models for a Digital Future
The Economics of free-to-view modelsВидеоMonetizing emerging technologiesВидеоComplementary Resources on Rethinking Revenue Models for a Digital FutureЧтениеMedia’s Role in Shaping the Economics of Mega-Sporting Events
The Economic Implications of Media Investments in Mega-Sporting EventsУчитесь у экспертов
Marisa Sáenz
Преподаватель курса