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The Good, Bad, and Ugly of Marketing - Jagdish Sheth

Курс от Kennesaw State University

Начальный≈ 4.2 чАнглийский

О курсе

This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.

Навыки, которые вы освоите

Stakeholder Management Marketing Strategies Stakeholder Analysis Strategic Marketing Internal Communications Customer Advocacy Data-Driven Marketing Stakeholder Engagement Corporate Sustainability Stakeholder Communications Value Propositions Consumer Behaviour Social Impact Business Marketing Marketing Marketing Effectiveness

Программа курса

2 модулей · 31 учебных материалов

01The Good Marketing: How to Achieve It 17 материалов

Course Information

Course IntroВидео About This CourseЧтение About the AssignmentsЧтение Discussion Forum GuidelinesЧтение

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Jagdish Sheth

Преподаватель курса