The Nuts and Bolts of Public Relations

О курсе

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including writing a press release, story pitch, and putting together a media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate the company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so you'll discover some tricks to building these relationships. Working with social media influencers and if it is the right tactic for your communication goals is also discussed.

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Erin Willis

Associate Professor