courseraБизнес

The "What" of the Marketing Strategy

Курс от IE Business School

Начальный≈ 3.4 чАнглийский

О курсе

In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key performance indicators to ensure successful marketing outcomes. Develop and implement effective marketing strategies with measurable results.

Навыки, которые вы освоите

Customer Engagement Marketing Strategies Value Propositions Strategic Marketing Performance Measurement Marketing Strategy and Techniques Brand Strategy Consumer Behaviour Cross-Channel Marketing Market Analysis Brand Management Marketing Branding Marketing Management Key Performance Indicators (KPIs)Marketing Planning Marketing Effectiveness

Программа курса

1 модулей · 12 учебных материалов

01The "What" of the Marketing Strategy12 материалов

LESSON 0 - About the Course

About the ProfessorЧтение About the CourseЧтение Deep Dive into the Marketing ProcessВидео

LESSON 1 - Positioning for Marketing Strategy

Introduction to Differentiation, Positioning, and the Value PropositionВидео

Учитесь у экспертов

Dushinka Karani

Преподаватель курса