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The "Who" of the Marketing Strategy:Segmentation & Targeting

Курс от IE Business School

Начальный59 минАнглийский

О курсе

In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills to define and implement effective marketing strategies, achieving your business goals.

Навыки, которые вы освоите

Customer Engagement Needs Assessment Integrated Marketing Communications Target Market Market Dynamics Marketing Strategies Plan Execution Strategic Marketing Consumer Behaviour Market Analysis Marketing Planning Customer Analysis Target Audience Marketing Strategy and Techniques Marketing

Программа курса

1 модулей · 9 учебных материалов

01The "Who" of the Marketing Strategy: Segmentation and Targeting9 материалов

LESSON 0 - About the Course

About the ProfessorЧтение About the CourseЧтение A Note on Course MaterialsЧтение

LESSON 1 - Marketing Process and Segmentation

Deep Dive into the Marketing ProcessВидео

Учитесь у экспертов

Dushinka Karani

Преподаватель курса