courseraБизнес

TikTok Optimization: Grow Your Presence

Курс от Coursera

Начальный≈ 2.3 чАнглийский

О курсе

This course will help you refine your content strategy by using TikTok's analytics tools to track performance and optimize your videos for greater reach. You'll learn how to interpret key engagement metrics and adjust your approach based on data insights. This course also explores various monetization avenues on TikTok, including setting up TikTok Shop, leveraging livestream shopping, securing brand collaborations and sponsored content opportunities, and understanding the TikTok Creator Fund. By the end of this course, you will be able to: - Analyze TikTok metrics and content performance - Optimize content based on analytics insights - Develop your TikTok monetization strategies

Навыки, которые вы освоите

TikTok Direct Selling Social Media Content Content Performance Analysis Live Streaming Content Optimization Marketing Analytics Data-Driven Marketing E-Commerce Social Media Analytics Content Strategy Strategic Partnership

Программа курса

2 модулей · 13 учебных материалов

01LESSON 1 - TikTok Analytics and Optimization5 материалов

LESSON 1 - TikTok Analytics and Optimization

Why TikTok Analytics MatterВидео TikTok Analytics GuideЧтение How to Use TikTok AnalyticsВидео Activity: Analyze TikTok PerformanceЗадание

Учитесь у экспертов

Amber Villasenor

Преподаватель курса