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Time, Change, and Decisions for Marketing · LearnSpace
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Time, Change, and Decisions for Marketing

Курс от University of Colorado System
Средний≈ 22.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

"Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and optimize marketing strategies in response to evolving market conditions. Unique to this course is the integration of advanced analytics into strategic marketing decision-making, equipping learners with the skills and knowledge to lead data-driven marketing initiatives and coordinate strategies across teams for maximum business impact.

Навыки, которые вы освоите

Marketing AnalyticsData-Driven MarketingBayesian StatisticsBayesian NetworkMarkov ModelCustomer RetentionSimulation and Simulation SoftwareStrategic Decision-MakingAutoencodersAdvanced AnalyticsCustomer EngagementAnomaly DetectionData-Driven Decision-MakingForecastingTime Series Analysis and ForecastingMarketing StrategiesPredictive Analytics

Программа курса

3 модулей · 64 учебных материалов

01Bayesian Networks22 материалов

Calculating LTV Changes

A Note About Readings & R-ScriptsЧтениеCalculating LTV ChangesВидеоCalculating LTV Changes QuizЗадание

Bayesian Networks

Bayesian Networks 1: Visualizing Dependencies

Учитесь у экспертов

A.W. Lukens

Course Developer

Tony Cox, Jr.

Преподаватель курса

Time, Change, and Decisions for Marketing
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 22.9 ч

3 модулей

Язык: Английский

Субтитры: Казахский, Испанский

Часть программы вашего университета
Видео
Causal Bayesian NetworksЧтение
R-Scripts - Bayesian NetworksЧтение
Bayesian Networks 1: Visualizing Dependencies QuizЗадание
Bayesian Networks 2: Conditional Probability Tables and Conditional IndependenceВидео
Bayesian Networks 2: Conditional Probability Tables and Conditional Independence QuizЗадание

Applying Bayesian Networks and Influence Diagrams

Applying Bayesian Networks: Predicting, Explaining, and DecidingВидеоApplying Bayesian Networks: Predicting, Explaining, and Deciding QuizЗаданиеInfluence DiagramsВидеоInfluence DiagramsЧтениеInfluence Diagrams QuizЗадание

Partial Dependence Plots (PDPs) and Individual Conditional Expectation (ICE) Plots

Partial Dependence Plots (PDPs)ВидеоPartial Dependence Plots and Causal InterpretationЧтениеR-Scripts - Partial Dependence Plot (PDP)ЧтениеPartial Dependence Plots (PDPs) QuizЗадание

Individual Conditional Expectation (ICE) Plots

Individual Conditional Expectation (ICE) PlotsВидеоR-Scripts - Individual Conditional Expectation (ICE) PlotsЧтениеIndividual Conditional Expectation (ICE) Plots QuizЗадание

Module 1 Graded Quiz

Module 1 Graded QuizЗадание
02Time and Change20 материалов

Time, Change, and Modeling Sudden Changes

Time and ChangeВидеоDynamic Bayesian Networks (DBNs) & Time Series ForecastingЧтениеR-Scripts - Time SeriesЧтениеTime and Change QuizЗаданиеModeling Sudden ChangesВидеоChange Point Analysis (CPA) & ITSAЧтениеModeling Sudden Changes QuizЗадание

Simulation Forecasting

Simulation Forecasting: Part 1ВидеоSimulation Model-Building, Validation, and OptimizationЧтениеSimulation Forecasting: Part 1 QuizЗаданиеSimulation Forecasting: Part 2ВидеоSimulation Forecasting: Part 2 QuizЗадание

Bass Diffusion Model and Outputs

Bass Diffusion ModelВидеоBass Diffusion ModelingЧтениеBass Diffusion Model QuizЗаданиеBass Diffusion Model OutputsВидеоBass Diffusion Model Outputs QuizЗаданиеWrap-Up on Simulation-Based ForecastingВидео

Module 2 Graded Quiz

Module 2 Graded QuizЗадание
03Learning and Decision Optimization22 материалов

State Transition Diagrams and Customer Journeys

State Transition DiagramsВидеоState Transition Diagrams QuizЗаданиеCustomer JourneysВидеоMultistate Transition ModelsЧтениеCustomer Journeys QuizЗадание

Transition Diagram Calculations and What-if Analysis

Transition Diagram CalculationsВидеоTransition Diagram Calculations QuizЗаданиеWhat-if AnalysisВидеоWhat-if Analysis QuizЗадание

Learning Models From Data and Bayesian Inference for a Simplified BTYD Model

Learning Models From DataВидеоR-Script - Markov ModelingЧтениеLearning Models From Data QuizЗаданиеBayesian Inference for a Simplified BTYD ModelВидеоBayes Rule & BTYD ModelsЧтениеBayesian Inference for a Simplified BTYD Model QuizЗадание

Reinforcement Learning and MAB Testing

Reinforcement LearningВидеоMulti-Arm Bandit Models and Reinforcement LearningЧтениеReinforcement Learning QuizЗаданиеMAB TestingВидеоCommunicating Analytics ResultsЧтениеMAB Testing QuizЗадание

Module 3 Graded Quiz

Module 3 Graded QuizЗадание
Wrap-Up on Simulation-Based Forecasting QuizЗадание