Назад в каталог
Курс от Berklee
courseraИскусство
Touring 101 for Musicians
Курс от BerkleeО курсе
Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career. This course will provide you with the skills and knowledge necessary to build a career as a touring musician. You will develop an understanding of why touring can be incredibly beneficial for a new artist and you will hear from leading professionals in the music industry on how to plan a successful tour. The course will focus on establishing the goals for a tour, identifying the best tour model for you, and highlighting marketing strategies for a tour. Upon completion of this course, you will be able to plan and market a tour in a way that allows you to best connect with your fans and grow your music business.
Навыки, которые вы освоите
Goal SettingProfessional NetworkingMarketing StrategiesCustomer EngagementEvent MarketingMarketing PlanningBooking (Sales)Marketing BudgetsBusiness PlanningPerformance MetricDriving engagementMusicPerformance MeasurementMarketing Strategy and TechniquesPromotional StrategiesMusic PerformanceProposal WritingMarketingSmart GoalsTalent Management
Программа курса
4 модулей · 51 учебных материалов
01Lesson 1: The Basics of Touring17 материалов
Учитесь у экспертов
Bruce Houghton
Преподаватель курса