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Track & Grow Brand Mentions

Курс от Coursera

Начальный≈ 2.4 чАнглийский

О курсе

In this short, hands-on course, learners explore how to monitor and interpret online conversations that shape a brand’s visibility. Using tools like Google Alerts and web monitoring dashboards, the course walks through setting up brand mention tracking, interpreting key metrics such as impressions, mentions, and share of voice, and understanding how those numbers reflect awareness growth. Through guided activities, learners create alert labels, analyze data for accuracy, and organize findings into clear reports. Case examples and interactive discussions help connect tracking metrics to real-world marketing decisions. By the end, learners can confidently measure brand visibility trends, identify new awareness opportunities, and communicate results that link monitoring insights to campaign performance.

Навыки, которые вы освоите

Data Analysis Brand Awareness Statistical Reporting Digital Marketing Market Opportunities Digital Marketing Tools Key Performance Indicators (KPIs)Brand Management Market Share Business Metrics Google Analytics Research Reports Continuous Monitoring Data-Driven Marketing Campaign Management Social Media Analytics Marketing Analytics Performance Reporting

Программа курса

1 модулей · 16 учебных материалов

01Track & Grow Brand Mentions16 материалов

Lesson 1: Understanding Brand Awareness Metrics

Introduction and WelcomeВидео Comparing Brand Awareness MetricsDIALOGUE Understanding Brand Awareness MetricsЧтение Key Brand Awareness Metrics ExplainedВидео

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