Track Brand Awareness

О курсе

Track Brand Awareness is an intermediate-level course designed for marketing professionals, brand managers, and data analysts who want to translate brand tracking data into a decisive competitive strategy. In today's market, simply having data isn't enough; success depends on your ability to deploy robust tracking systems, interpret the signals that matter, and act on them with confidence. This course provides a comprehensive playbook to do just that. You will learn to configure and manage a brand awareness tracker simulation using the methodologies of industry-leading tools like the YouGov BrandIndex. Through hands-on activities, you will practice integrating raw data into a dynamic Looker Studio dashboard to create a single source of truth for your team. The curriculum then moves from setup to strategy, focusing on how to analyze movement in key metrics like unaided awareness. Using real-world case studies from brands like Airbnb and Oatly, you'll learn to differentiate between minor fluctuations and significant trends, diagnose competitive gaps, and formulate data-driven strategic levers—including influencer, PR, and event activations—to enhance your market position. Familiarity with basic marketing principles and data concepts is recommended to succeed in this course. By the end of this course, you won't just be reporting on numbers; you'll be shaping the narrative they tell, equipped to build a more resilient and responsive brand.

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