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Ultimate SEO Course

Курс от STARWEAVER
Средний≈ 15.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Search Engine Optimization (SEO) is one of the most effective digital marketing strategies for driving sustainable organic traffic, increasing search visibility, and supporting long-term business growth. In this comprehensive SEO course, you'll learn what is search engine optimization, how does search engine optimization work, and how to do SEO by building and executing a complete SEO strategy, from keyword research and content optimization to technical SEO, link building, analytics, and AI-powered workflows. Through hands-on labs and practical demonstrations, you'll gain experience using industry-standard SEO tools, including SEMrush, Google Search Console, Google Analytics 4 (GA4), Screaming Frog, MozBar, Google Trends, Keyword Planner, and ChatGPT. You'll learn search engine optimization techniques to conduct SEO audits, optimize websites for search engines, improve Core Web Vitals, analyze competitors, create SEO-friendly content, earn high-quality backlinks, and measure performance using data-driven insights. Whether you're a digital marketer, business owner, freelancer, content creator, or aspiring SEO specialist, this course provides practical skills to improve search rankings, increase organic website traffic, and drive long-term business results in today's AI-driven search landscape.

Навыки, которые вы освоите

Search Engine OptimizationCompetitive AnalysisKeyword ResearchWeb AnalyticsEarned MediaContent StrategyChatGPTMarketingWeb Analytics and SEOWordPressAuditingWeb ContentTechnical CommunicationCore Data (Software)Search Engine MarketingContent CreationDigital MarketingGoogle Analytics

Программа курса

8 модулей · 172 учебных материалов

01SEO Foundations and Website Setup14 материалов

Lesson 1: SEO Fundamentals

Developing a Complete SEO Strategy for Sustainable Organic GrowthDIALOGUEWelcome to the Course: Course OverviewЧтениеWhat is SEO and Why It Is Important ВидеоDebunking SEO Myths Видео

Учитесь у экспертов

Starweaver

Global Leaders in Professional & Technology Education

Tanmoy Das

Online Course Creator| Digital Entrepreneur

Ultimate SEO Course
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Обучение на Coursera

≈ 15.1 ч

8 модулей

Язык: Английский

Часть программы вашего университета
On-Page and Off-Page: The Two Elements of an SEO Campaign Видео

Lesson 2: Setting Up an SEO-Ready Website

Why You Need a Website ВидеоTechnical Terms Every SEO Should Know ВидеоBasic Website Requirements for SEOВидеоEssential Pages Every Website Needs ВидеоGoogle Search Essentials: Formerly Webmaster Guidelines ЧтениеWhy Isn't My Website Showing Up on Google?ОбсуждениеHands-On-Learning: Audit a Website Against an SEO-Readiness ChecklistВзаимная проверкаSEO Consultant Onboarding a New E-Commerce Client DIALOGUESEO Foundations and Website SetupЗадание
02 Keyword Research and Competitor Analysis13 материалов

Lesson 1:Understanding Keywords and Search Intent

What Is a Keyword and the Intent Behind It ВидеоShort Tail vs Long Tail Keywords ВидеоAccessing Google Keyword Planner Видео

Lesson 2: Keyword Discovery Tools

Find Keywords Your Website Already Ranks For ВидеоDetermining Keyword Difficulty with MozBar ВидеоGoogle Auto Suggest and Keywordtool.io for Ideas Видео

Lesson 3: Validating, Organizing, and Sizing Competitor Keywords

Find Competitor Keywords with SEMRush ВидеоValidating Keywords with Google Trends ВидеоOrganizing Keywords and Removing the Irrelevant Ones ВидеоBeginner's Guide to Keyword Research (Moz)ЧтениеChoosing the Right Competitor for Keyword ResearchОбсуждениеHands-On-Learning: Build a Prioritized Keyword Map for a Target DomainВзаимная проверка
03SEMRush SEO Toolkit Mastery18 материалов

Lesson 1: SEMRush Setup and Dashboards

How to Sign Up for SEMRush ВидеоSEMRush Introduction ВидеоSEO Toolkit Overview ВидеоSEO Dashboard Overview ВидеоDomain Overview Видео

Lesson 2: Keyword and Content Research Tools

Organic Research ВидеоKeyword Overview ВидеоKeyword Magic Tool ВидеоTopic Research ВидеоSEO Writing Assistant Видео

Lesson 3: Audit and Optimization Tools

Backlink Analytics ВидеоBacklink Audit ВидеоSite Audit ВидеоOn-Page SEO Checker ВидеоHands-On-Learning: Run a Full SEMRush Audit on a Chosen DomainВзаимная проверкаSEMRush Site Audit DocumentationЧтение
04Content Strategy and On-Page SEO20 материалов

Lesson 1: Content Strategy and Generation

Importance of Content in SEO ВидеоContent Ideas from Reviewing Competitors ВидеоContent Ideas with SEMRush ВидеоContent Ideas from Industry-Related Blogs Видео

Lesson 2: Content Quality and Length

What to Avoid When Creating Content ВидеоImportance of Fresh Content ВидеоHow Long Should Your Content Be Видео

Lesson 3: On-Page SEO Foundations

What Is On-Page SEO ВидеоThe 3 Kings Every Website Has ВидеоOptimizing for the First King ВидеоOptimizing for the Second King Видео

Lesson 4: On-Page Refinements and URL Structure

Optimizing for the Third King ВидеоImage ALT Tags for SEO ВидеоInternal Linking and How to Add It ВидеоDo Keywords in Domains Matter ВидеоURL, Folder, and Page Name Structures for SEO ВидеоHands-On-Learning: Optimize a Single Page End to EndВзаимная проверка
05Off-Page SEO and Link Building21 материалов

Lesson 1: Backlink Fundamentals

What Is a Backlink and Why It Matters ВидеоWhat Is Anchor Text and Why It Matters ВидеоAnchor Text Types Your Site Needs ВидеоWhat Pages Should You Build Backlinks To Видео

Lesson 2: Backlink Quality and Discovery

Dofollow vs Nofollow Links Walkthrough ВидеоFind the Backlinks Your Website Already Has ВидеоHow to Determine What Makes a Good Backlink ВидеоA Theoretical Framework on Backlinks Видео

Lesson 3: Link-Building Strategies, Part One

Link Building Strategy 2: Steal Competitor Backlinks ВидеоLink Building Strategy 3: Forums ВидеоLink Building Strategy 4: Resource Pages ВидеоLink Building Strategy 5: Broken Links Видео

Lesson 4: Link-Building Strategies, Part Two

Link Building Strategy 6: Skyscraper Technique ВидеоLink Building Strategy 7: Reverse Image Search ВидеоLink Building Strategy 8: Relevant Blog Commenting ВидеоLink Building Strategy 9: Social Profiles ВидеоHands-On-Learning: Build a 30-Day Link-Building Plan Using Five TacticsВзаимная проверкаBacklinko: Link Building for SEOЧтение
06Advanced Link Building Tactics21 материалов

Lesson 1: Edu Links From Universities

How To Get Edu Links With InternshipsВидеоHow To Get Edu Links With ScholarshipВидеоEdu Link ExerciseВидеоEdu Link Exercise - AnswerВидеоUnderstanding .EDU Backlinks for SEOВидео

Lesson 2: Linkable Assets and Outreach

Linkable Assets That Make Link Building Easier ВидеоLink-Begging Script Example for Outreach ВидеоHow to Get Backlinks From Events ВидеоUsing Events to Build Links Видео

Lesson 3: PR and Exercise-Driven Link Building

RadioGuestList for Link Building ВидеоHARO for Link Building and Publicity ВидеоLink Building Exercise ВидеоLink Building Exercise: Answer Видео

Lesson 4: Viral Memes and GIFs for Link Building

Introduction to Link Building With Memes ВидеоFinding Viral Memes for Social Posting ВидеоCreating Image Memes for Free in Minutes ВидеоCreating Your Own GIFs to Go Viral ВидеоHands-On-Learning: Create a Linkable Asset and Plan Outreach to Ten TargetsВзаимная проверкаAhrefs Guide to Linkable AssetsЧтение
07Technical SEO, Audits, and Site Performance23 материалов

Lesson 1: Technical SEO Setup

HTTP vs HTTPS ВидеоHow to Set Up Google Search Console ВидеоSet Up a Google Analytics Account and Install the Code ВидеоWhat Is Duplicate Content and How to Check For It ВидеоWhat Is a 404 Page and How to Find Them Видео

Lesson 2: Site Speed, WordPress Optimization, Hosting, and SEO Risk

The Correlation Between Site Speed And RankingsВидеоHow To Test Your Websites Page SpeedВидеоWeb Hosting And ServersВидео

Lesson 3: User Experience and Engagement Metrics

User Experience and How to Improve It ВидеоUser Metrics: Organic CTR (Part 1) ВидеоUser Metrics: Dwell Time (Part 2) ВидеоUser Metrics: Bounce Rate (Part 3) ВидеоWhat Is Negative SEO And How To Identify ItВидео

Lesson 4: Manual SEO Audits

What Is an SEO Audit and How Google Works ВидеоTools You Can Use for an SEO Audit ВидеоCrawling Your Website: An Overview ВидеоURLs, 404 Pages, and Optimized URLs ВидеоMeta Descriptions ВидеоHeading Tags (H1 and H2) Видео
08Analytics, Algorithms, Local SEO, and AI-Powered SEO42 материалов

Lesson 1: Algorithm Updates, Topical Authority, and Tiered Linking

Google Panda Update ВидеоGoogle Penguin Update ВидеоGoogle Hummingbird Update Видео

Lesson 2: Google Analytics 4 and Performance Tracking

Google Analytics 4 for SEO ВидеоDiving Deeper into Google Analytics 4 ВидеоGA4 Demo for a Sample Website and Custom Reports ВидеоUsing Search Console and Google Analytics Together Видео

Lesson 3: Search Console Mastery and Content Cleanup

Disclaimer: If You Don't Have a Website Yet ВидеоSetting Up Google Search Console for SEO ВидеоGoogle Crawler, Indexing, and Sitemap.xml ВидеоSubmitting URLs and Checking Page Status ВидеоWhat If Your Page Doesn't Get Indexed ВидеоWhere Pages Rank: Page and Query Performance Видео

Lesson 4: Local SEO and AI-Powered SEO with ChatGPT

Introduction to Local SEO for Inbound Marketing ВидеоAnatomy of a Local SEO Search Result ВидеоGetting on the Google Map Search Results ВидеоRanking Through Local Business Listing Directories ВидеоLast Words on Local SEO Anywhere in the World ВидеоIntroduction to ChatGPT for SEO Видео
Keyword Research and Competitor AnalysisЗадание
Prioritizing SEO Work for a New ClientОбсуждение
SEMRush SEO Toolkit MasteryЗадание
Google Search Central: SEO Starter GuideЧтение
Choosing the Right Domain for a New WebsiteОбсуждение
Content Strategy and On-Page SEOЗадание
SEO Strategist Rebuilding a Penalized Site DIALOGUE
Building Your First BacklinksОбсуждение
Off-Page SEO and Link BuildingЗадание
Scaling Personalized PR OutreachОбсуждение
Advanced Link Building TacticsЗадание
Hands-On-Learning: Run a Manual SEO Audit and Produce a Prioritized Fix ListВзаимная проверка
Google Search Central: Crawling and IndexingЧтение
Improving Rankings Through User ExperienceОбсуждение
Technical SEO, Audits, and Site PerformanceЗадание
User Experience Section of Search Console Видео
Google Core Web Vitals for SEO Видео
Google Search Console Exercise Видео
Search Console Exercise: Answer Видео
Dealing With Thin or Bad Content and What's Really Duplicate Видео
Finding Pages to Improve or Delete Using Search Console Видео
Identifying and Removing Bad Pages Видео
Ways to Find Duplicate Content Видео
Finding Duplicate Content Within Your Pages with Siteliner Видео
ChatGPT for Keyword Generation and Optimization Видео
ChatGPT for High-Quality Long-Tail Keywords Видео
Generating SEO-Optimized Content Ideas with ChatGPT Видео
Writing SEO-Friendly Content Using ChatGPT Видео
Optimizing Existing Content to Rank Number One Видео
Optimizing Headlines and Subheadings With ChatGPT Видео
Enhancing Meta Tags and Meta Descriptions With ChatGPT Видео
Conducting Backlink Research With ChatGPT Видео
Analyzing Competitor Websites With ChatGPT Видео
Hands-On-Lab: Run a Complete SEO Performance Sprint Using GA4, Search ConsoleВзаимная проверка
Google Search Central: Helpful Content and Generative AI GuidanceЧтение
AI-Generated or Human-Written?Обсуждение
Analytics, Algorithms, Local SEO, and AI-Powered SEOЗадание
Project: Plan, Audit, and Execute a Complete SEO Program for a New Brand Взаимная проверка